Kontoor Brands, Inc.

American apparel company founded in 2019, known for denim and casual wear brands including Wrangler and Lee, headquartered in Greensboro, North Carolina.

Kontoor Brands was founded in 2019 through the spinoff of VF Corporation's denim and casual wear businesses. VF Corporation, a large apparel conglomerate, decided to spin off its denim and casual wear businesses to create a focused denim company. The spinoff created Kontoor Brands as an independent publicly traded company.

The Wrangler and Lee brands, which became part of Kontoor Brands, have long histories. Wrangler was founded in 1904 as a workwear brand and became known for its durable denim jeans. Lee was founded in 1889 and became known for its denim jeans and casual wear. Both brands were acquired by VF Corporation in the 20th century and became part of VF's portfolio.

Following the spinoff in 2019, Kontoor Brands focused on operating as an independent company. The company established its own board of directors and management team. Kontoor Brands has invested in denim innovation and product development to drive growth. The company has also expanded its e-commerce capabilities and digital marketing.

Recent strategic direction has focused on denim innovation and international expansion. Kontoor Brands has invested in sustainable denim manufacturing and product innovation. The company has also focused on expanding its presence in emerging markets, particularly in Asia and Latin America. Kontoor Brands continues to leverage the heritage of its brands while innovating for modern consumers.