Who Owns Lee?

Lee was founded in 1889 by Henry David Lee in Salina, Kansas, as the Lee Mercantile Company. The company initially manufactured work clothing and overalls for farmers, miners, and industrial workers in the American West.

In 1911, Lee introduced the first jeans with a zipper, revolutionizing denim manufacturing and establishing the brand as an innovator in workwear and casual apparel. This innovation made Lee jeans more convenient and practical for workers and consumers.

Throughout the 1920s and 1930s, Lee established itself as a premier brand for quality jeans and work clothing, known for its durable construction and innovative design. The brand became popular among cowboys, ranchers, and workers across America.

The 1950s and 1960s saw Lee expand into casual denim and apparel, gaining popularity among consumers who appreciated quality construction and authentic American style. The brand's reputation for durability and value grew significantly during this period.

In 1969, VF Corporation acquired Lee, bringing the historic denim brand under corporate ownership while maintaining its focus on quality jeans and casual apparel. Under VF's ownership, Lee has continued to innovate in denim technology and expand its global presence.

Throughout the 1980s and beyond, Lee maintained its position as a leading denim and casual apparel brand while adapting to changing consumer preferences and fashion trends, serving diverse consumer segments from workers to fashion-conscious consumers.