Who Owns Izod?
Izod is owned by Authentic Brands Group (ABG), a private brand management and licensing company headquartered in New York City. ABG acquired Izod from PVH Corp. in 2021 as part of a $220 million deal that also included Van Heusen, Arrow, and Geoffrey Beene. Izod was founded in 1938 and is known for its heritage golf and casual sportswear, particularly its polo shirts and preppy aesthetic.
Parent Company
Authentic Brands Group
Acquired
2021
Status
Private
Headquarters
New York, New York, USA
Who Owns Izod?
- Parent Company: Authentic Brands Group
- Ownership Type: Licensed
- Acquisition Year: 2021
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Izod | Authentic Brands Group | Licensed |
History of Izod
- Founded: 1938
- Founders: Izod Company
- Acquired by Authentic Brands Group: 2021
Izod's history traces to 1938 when the Izod brand was established as a clothing company. The brand's most significant early chapter came through its association with Lacoste, the French sportswear brand founded by tennis player René Lacoste. In the 1950s, Izod entered into a licensing arrangement with Lacoste to manufacture and distribute Lacoste's iconic polo shirt in the United States. The Lacoste polo, featuring the famous crocodile logo, became one of the most recognizable sportswear items in America during the 1950s and 1960s, and Izod's association with the brand gave it significant market presence and consumer recognition.
The Izod-Lacoste polo shirt became a defining garment of the American preppy aesthetic of the 1950s through 1970s. The shirt's association with country clubs, golf courses, and Ivy League campuses made it a symbol of a particular strand of American upper-middle-class culture, and the brand developed strong recognition among consumers who identified with this aesthetic.
In 1969, General Mills acquired Izod, bringing the brand into the consumer goods conglomerate's portfolio. General Mills subsequently sold the brand to Crystal Brands in 1985. The Izod-Lacoste licensing arrangement ended in 1993, when Lacoste chose to distribute its products directly in the United States rather than through Izod. The end of the Lacoste license was a significant moment for Izod, as the brand had to establish its own identity independent of the Lacoste association that had defined much of its consumer recognition.
PVH Corp. acquired Izod in 1995, adding the brand to its Heritage Brands portfolio alongside Van Heusen, Arrow, and other heritage American fashion brands. Under PVH's ownership, Izod continued to operate as a golf and casual sportswear brand, maintaining its heritage positioning while adapting its product range to contemporary consumer preferences. PVH distributed Izod products through department stores, golf pro shops, and its own retail channels.
In 2021, PVH Corp. sold Izod to Authentic Brands Group as part of a $220 million transaction that also included Van Heusen, Arrow, and Geoffrey Beene. The sale reflected PVH's strategic decision to focus its resources on its two major global brands, Calvin Klein and Tommy Hilfiger, and to divest its Heritage Brands portfolio. ABG's acquisition of Izod fit the company's strategy of acquiring heritage American brands and managing them through a licensing model.
Under ABG's ownership, Izod continues to operate through licensed partners who manufacture and distribute Izod-branded products across golf apparel, casual sportswear, and lifestyle categories.
About Authentic Brands Group
What does Authentic Brands Group own?
ABG owns over 50 brands including Reebok, Champion, Guess (majority stake, January 2026), Dockers (acquisition agreed May 2025), Forever 21, Juicy Couture, Nautica, Quiksilver, Billabong, DC Shoes, Roxy, RVCA, Element, Sports Illustrated, and entertainment licensing rights for Marilyn Monroe, Elvis Presley, and Muhammad Ali, among others.
Is Authentic Brands Group publicly traded?
No. ABG is a privately held company and has not pursued a public listing as of February 2026. The company has been valued at over $20 billion in private funding discussions.
Who founded Authentic Brands Group?
ABG was founded in 2007 by Jamie Salter, who serves as Chairman and CEO. Salter built the company through acquisitions of heritage consumer brands and the development of a licensing-based business model.
Where is Authentic Brands Group headquartered?
ABG is headquartered in New York City, New York.
How does Authentic Brands Group make money?
ABG earns royalties from licensees who manufacture and sell products under ABG's brand names. Licensees pay royalties calculated as a percentage of net sales. ABG does not manufacture products or hold inventory directly.
What is ABG's most recent major acquisition?
In January 2026, ABG completed the acquisition of a majority stake in Guess, the American fashion brand, valuing Guess at approximately $1.4 billion. Prior to that, in May 2025, Levi Strauss agreed to sell the Dockers brand to ABG for $311 million.
- Founded: 2007
- Headquarters: New York City, New York, USA
- Company Type: Privately Held
- Revenue: approximately $700 million (estimated FY2024, licensing revenue)
- Employees: Approximately 3,000
Where Is Izod Made / Based?
- Headquarters: New York, New York, USA
- Manufacturing / Operations: United States, China, Vietnam, Bangladesh, India
Izod Sustainability & Ethics
Izod's sustainability and ethical practices are managed through Authentic Brands Group's comprehensive sustainability framework, which includes membership in several key industry organizations and adherence to international standards. ABG maintains active memberships in the Sustainable Apparel Coalition, Textile Exchange, and other organizations that promote responsible manufacturing practices across the fashion industry.
Through Authentic Brands Group's participation in the Textile Exchange, Izod benefits from access to the Responsible Wool Standard (RWS) and Responsible Down Standard (RDS) certifications. These standards ensure that wool and down materials used in Izod products meet strict animal welfare requirements throughout the supply chain, from farm to final product assembly. The RDS certification applies specifically to waterfowl down and feather materials, while the RWS addresses animal welfare in sheep farms and wool supply chains.
ABG's membership in the Sustainable Apparel Coalition provides Izod with access to the Higg Index tools, which enable measurement and improvement of environmental and social impacts across the supply chain. The SAC's five tools include the Facility Environmental Module, Materials Sustainability Index, and Product Module, helping Izod licensees assess and reduce their environmental footprint through data-driven decision making.
Authentic Brands Group maintains certifications with the Forest Stewardship Council (FSC) for paper and packaging materials, promoting responsible forest management practices. Additionally, ABG follows Global Reporting Initiative (GRI) Standards and Sustainability Accounting Standards Board (SASB) guidelines for sustainability reporting, increasing transparency about environmental and social impacts.
Despite these framework-level commitments, Izod faces challenges in sustainability transparency. Good On You rates Izod as "We Avoid" overall, citing insufficient publicly available information about specific environmental and ethical initiatives. This rating reflects the broader challenge of tracking sustainability performance in licensed brand models, where manufacturing and distribution are handled by third-party licensees rather than directly by the brand owner.
ABG's annual Materiality Assessment surveys its global partner network on Environmental, Social and Governance topics, helping identify priority sustainability issues for portfolio brands like Izod. However, the effectiveness of these initiatives depends on implementation by individual licensees and the degree to which sustainability commitments are integrated into product design and manufacturing processes.
Awards & Recognition
Izod has received limited formal recognition in recent years, with the brand's most notable achievements occurring during its historical partnership with Lacoste and earlier periods of market prominence.
Historical Recognition: During the Izod-Lacoste partnership era (1950s-1993), the collaborative brand received significant recognition for popularizing the polo shirt in American fashion and establishing the preppy aesthetic. This period represents the brand's peak cultural influence, though specific award citations from this time are not extensively documented.
Design and Branding: BOLTGROUP, a design firm, received recognition for their brand stewardship work with Izod during the PVH era, providing award-winning designs for over 20 years. The firm worked with PVH to address brand confusion and create innovative design directions for Izod.
Golf Industry Presence: Izod has maintained a presence in the golf apparel market through sponsorships and partnerships with golf events and professionals. However, the brand has not received major golf industry awards or recognition in recent years compared to competitors like Polo Ralph Lauren or Under Armour.
Market Position: While Izod maintains consumer recognition as a heritage sportswear brand, it has not received significant recent industry awards for design, sustainability, innovation, or business performance. The brand operates primarily on its heritage positioning rather than contemporary accolades.
Izod Recalls & Controversies
Izod has maintained a relatively clean public record regarding major product recalls or significant controversies throughout its history, particularly compared to issues that have affected other apparel brands.
Product Safety: There are no widely documented product safety recalls specifically targeting Izod-branded products. The brand has avoided major quality control incidents or safety concerns that would trigger regulatory action or consumer alerts.
Labor Practices: While Izod manufactures through licensed partners in countries with known labor challenges, the brand has not faced specific public controversies regarding factory conditions or labor violations. However, the lack of transparency in supply chain reporting means comprehensive assessment is limited.
Brand Identity Confusion: During the PVH era, Izod faced market challenges related to brand identity confusion, particularly following the end of the Lacoste licensing agreement in 1993. The brand had to reposition itself independently of its most famous association, creating commercial challenges rather than controversies.
Licensing Model Considerations: ABG's licensing approach has drawn some industry commentary about brand control and consistency, though this represents a business model choice rather than a specific controversy. The licensing model means brand experiences depend on individual licensed partners' performance.
Market Position Challenges: Izod has faced competitive pressures from both premium brands above and fast fashion below, but these represent normal market dynamics rather than specific controversies or ethical issues involving the brand directly.
Brands Owned by Authentic Brands Group
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- DC Shoes - American action sports brand specializing in skateboarding and snowboarding foot...
- Element Skateboards - American skateboard company founded in 1992, manufacturing skateboard decks, app...
- Forever 21 - American fast fashion brand owned by Authentic Brands Group; the U.S. retail ope...
- Nautica - American apparel brand specializing in nautical-inspired clothing, outerwear, an...
- Quiksilver - Australian surf lifestyle brand specializing in apparel, equipment, and accessor...
- Reebok - American footwear and clothing brand specializing in athletic shoes, sportswear,...
- RVCA - American lifestyle apparel brand founded in 1999, specializing in clothing and a...
- Sports Illustrated - American sports media brand encompassing magazine, digital platforms, and multim...
- Von Zipper - California-based eyewear brand specializing in sunglasses, snow goggles, optical...
Izod Ownership: Pros & Cons
Advantages
- +Over 85 years of brand heritage and strong consumer recognition in golf and casual sportswear, particularly among consumers who associate the brand with the American preppy aesthetic
- +ABG's brand management expertise and its experience managing heritage fashion brands supports Izod's continued market presence
- +The licensing model allows Izod products to be distributed across multiple retail channels through specialized licensed partners without requiring ABG to manage manufacturing directly
- +ABG's portfolio scale provides negotiating leverage with retailers and licensees that benefits individual brands including Izod
- +The golf apparel market has grown as golf participation has increased, providing a favorable market environment for Izod's heritage golf positioning
Considerations
- -ABG's licensing model means Izod's commercial success depends on the performance of its licensed partners rather than direct brand management
- -Competition from Polo Ralph Lauren, Lacoste, and other premium golf and preppy sportswear brands with stronger current brand investment
- -The brand's peak consumer recognition was associated with the Lacoste licensing arrangement that ended in 1993, requiring ongoing investment to maintain relevance independent of that association
- -ABG is a private company, limiting transparency about the brand's financial performance and strategic direction
- -The heritage sportswear segment faces competition from both premium brands above and fast fashion brands below
Frequently Asked Questions About Izod
Sources & Further Reading
- Authentic Brands Group Corporate Website -
- Authentic Brands Group Certifications & Memberships -
- Good On You Sustainability Directory - Izod Rating -
- Wikipedia - Izod Brand History -
- Vintage Clothing Guides - Izod History -
- BOLTGROUP - Izod Brand Stewardship -
- Centric Brands - Licensing Partnership -
- PVH Corp. Historical Information -
- Textile Exchange - Responsible Standards -
- Sustainable Apparel Coalition -
- United States Patent and Trademark Office - Izod Trademark Database
Where to Buy
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No direct competitors found in the same category. This could be because Izodoperates in a unique market segment or we're still building our competitor database.
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