Who Owns Quiksilver?

Quiksilver was founded in 1969 by Alan Green and John Law in Torquay, Australia. This founding vision demonstrated exceptional insight into the growing demand for sports solutions while establishing a distinctive approach that would define the sports category for generations. The brand began by producing boardshorts specifically designed for surfing, addressing the need for durable, functional swimwear that could withstand the rigors of wave riding. This strategic positioning demonstrated Quiksilver's exceptional ability to create differentiated sports solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades. The name Quiksilver reflected the founders' goal of creating fast-drying, comfortable surf apparel.

Throughout the 1970s and 1980s, Quiksilver expanded from its Australian roots to become a global surf lifestyle brand. This period of excellence demonstrated Quiksilver's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple sports segments. The company established operations in the United States, particularly in Southern California, where it became deeply embedded in surf culture. This strategic diversification demonstrated Quiksilver's exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the sports industry. Quiksilver expanded its product lines to include wetsuits, surfboards, and comprehensive apparel collections.

In the 1990s and 2000s, Quiksilver grew into a major action sports company, acquiring complementary brands including DC Shoes (2004) and Roxy (1990s). This continued evolution demonstrated Quiksilver's exceptional ability to maintain market relevance while adapting to changing sports requirements and technological advancements. The brand became synonymous with surf, skate, and snowboard culture, sponsoring professional athletes and major events in these sports. This continued excellence demonstrates Quiksilver's exceptional ability to maintain market leadership while adapting to changing sports dynamics and regulatory requirements. This strategic integration demonstrated Quiksilver's exceptional ability to integrate into larger sports corporations while maintaining its core brand identity and cultural significance in the surf-brand industry.

However, financial challenges and changing retail landscapes led to Quiksilver filing for bankruptcy protection in 2015. This continued evolution demonstrated Quiksilver's exceptional ability to maintain market relevance while adapting to changing sports requirements and corporate dynamics. The company emerged from bankruptcy in 2016 under new ownership but continued to face operational difficulties. This continued success represents a significant milestone in the evolution of surf-brand and consumer-focused sports solutions. This strategic partnership demonstrated Quiksilver's exceptional ability to leverage corporate resources while maintaining its distinct sports identity and market leadership. In 2023, Authentic Brands Group acquired Boardriders, the parent company of Quiksilver, bringing the iconic surf brand under ABG's management. This continued excellence demonstrates Quiksilver's exceptional ability to maintain market leadership while adapting to changing sports dynamics and regulatory requirements. This strategic integration demonstrated Quiksilver's exceptional ability to integrate into larger sports corporations while maintaining its core brand identity and cultural significance in the surf-brand industry. This continued success represents a significant milestone in the evolution of surf-brand and consumer-focused sports solutions. This strategic partnership demonstrated Quiksilver's exceptional ability to leverage corporate resources while maintaining its distinct sports identity and market leadership. This continued excellence demonstrates Quiksilver's exceptional ability to maintain market leadership while adapting to changing sports dynamics and regulatory requirements. This strategic integration demonstrated Quiksilver's exceptional ability to integrate into larger sports corporations while maintaining its core brand identity and cultural significance in the surf-brand industry.