Who Owns Armada?
Armada is owned by Amer Sports, a sporting goods company that went public on the NYSE in February 2024 under the ticker symbol "AS". While Amer Sports is publicly traded, it remains majority-owned by a Chinese-led consortium including Anta Sports, Tencent, and investment firms. Amer Sports acquired Armada in 2014, and the brand continues to operate from its headquarters in Park City, Utah, while benefiting from Amer Sports' global resources and distribution network.
Parent Company
Amer Sports
Acquired
2014
Status
Publicly Traded
Headquarters
Park City, Utah, USA
Who Owns Armada?
- Parent Company: Amer Sports
- Ownership Type: Wholly owned
- Acquisition Year: 2014
- Company Type: Publicly Traded
- Stock Ticker: NYSE: AS
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Armada | Amer Sports | Wholly owned |
History of Armada
- Founded: 2002
- Founders: JP Auclair, Tanner Hall, JF Cusson, Julien Regnier, Boyd Easley, Chris O'Connell
- Acquired by Amer Sports: 2014
Armada was founded in 2002 by a group of pioneering freestyle skiers including JP Auclair, Tanner Hall, JF Cusson, Julien Regnier, Boyd Easley, and photographer Chris O'Connell. The company was established as skiing's first rider-owned, rider-operated manufacturer, bringing a new perspective to ski equipment design and development.
The founding philosophy was to create skis and equipment designed by professional freestyle skiers specifically for freestyle skiing. This athlete-driven approach differentiated Armada from traditional ski manufacturers and resonated strongly with the growing freestyle skiing community.
Throughout the 2000s, Armada gained recognition for innovative ski designs and strong athlete endorsements. The company's products were developed through close collaboration with professional freestyle skiers, ensuring authentic performance characteristics for freestyle skiing and terrain park use.
In 2014, Amer Sports acquired Armada, providing the company with resources for expanded distribution and product development while maintaining its athlete-focused culture and product philosophy. Under Amer Sports ownership, Armada has continued to innovate in freestyle skiing equipment while expanding its global reach.
About Amer Sports
What does Amer Sports own?
Amer Sports owns Arc'teryx, Salomon, Wilson, Atomic, Peak Performance, Louisville Slugger, DeMarini, EvoShield, ATEC, and Armada, among other brands. Arc'teryx and Salomon are the primary growth drivers.
Is Amer Sports publicly traded?
Yes. Amer Sports trades on the New York Stock Exchange under the ticker symbol AS. The company completed its IPO in February 2024. Anta Sports holds a controlling stake of approximately 52%.
Who owns Amer Sports?
Anta Sports Products Limited holds a controlling stake of approximately 52%. Chip Wilson, founder of Lululemon Athletica, holds approximately 16%, and FountainVest Partners holds approximately 13%. The remaining shares are publicly traded.
Where is Amer Sports headquartered?
Amer Sports is headquartered in Helsinki, Finland. Individual brands maintain their own offices and design centers, including Arc'teryx in Vancouver, Canada, and Salomon in Annecy, France.
What is Amer Sports' revenue?
For Q3 2025, Amer Sports reported revenue of $1.76 billion, up 30% year over year. For Q1 2025, revenue was $1.47 billion, up 23%. For Q2 2025, revenue was $1.24 billion, up 23%. Full-year 2025 results were not yet reported as of February 19, 2026.
What is Arc'teryx?
Arc'teryx is a Canadian premium outdoor apparel and equipment brand owned by Amer Sports. It is the company's largest and fastest-growing brand, known for high-performance technical outerwear, climbing gear, and lifestyle apparel. Arc'teryx has delivered consistent double-digit revenue growth across all regions.
- Founded: 1950
- Headquarters: Helsinki, Finland
- Company Type: Publicly Traded
- Stock: NYSE: AS
Where Is Armada Made / Based?
- Headquarters: Park City, Utah, USA
- Manufacturing / Operations: United States, European manufacturing partners, Global production facilities
Brands Owned by Amer Sports
- Arc'teryx - Canadian premium outdoor apparel and equipment brand known for technical mountai...
- ATEC - American manufacturer of sports training equipment, specializing in pitching mac...
- Atomic - Austrian company specializing in alpine skiing equipment, including skis, ski bo...
- DeMarini - American manufacturer of baseball and softball bats and batting gloves, known fo...
- EvoShield - American sports protective gear brand known for patented Gel-to-Shell technology...
- Louisville Slugger - American baseball bat manufacturer and iconic sports brand, known for producing ...
- Salomon - French outdoor sports equipment brand owned by Amer Sports, with Salomon footwea...
- Wilson - American sports equipment company specializing in ball sports equipment, includi...
Armada Ownership: Pros & Cons
Advantages
- +Access to Amer Sports' global distribution and marketing resources
- +Authentic athlete-driven culture and product development
- +Strong brand recognition in freestyle skiing community
- +Financial backing for product innovation and expansion
- +Preservation of independent brand identity under corporate ownership
Considerations
- -Dependence on freestyle skiing market trends and participation
- -Competition from specialized ski manufacturers and larger brands
- -Need to balance athlete-driven culture with corporate requirements
- -Seasonal factors affecting winter sports equipment sales
- -Maintaining brand authenticity while expanding globally
Frequently Asked Questions About Armada
Where to Buy
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Armada on AmazonCompetitors to Armada
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Nautilus | USA | 1986 | Mass Market | North America | Male |
Learn More About Competitors
Competitive Analysis
Market Positioning: Armada competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Amer Sports Stock Information
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