Who Owns Salomon?

• Parent Company: Amer Sports
• Ownership Type: Wholly owned
• Acquisition Year: 2005
• Company Type: Publicly Traded
• Stock Ticker: NYSE: AS

• Founded: 1947
• Founders: François Salomon
• Acquired by Amer Sports: 2005

• Founded: 1950
• Headquarters: Helsinki, Finland
• Company Type: Publicly Traded
• Stock: NYSE: AS
• Revenue: Approximately $6.0 billion (FY2025 estimated)
• Employees: Approximately 12,000

Visit Amer Sports website

• Headquarters: Annecy, France
• Manufacturing / Operations: France, Romania, China, Various international locations

Salomon operates under Amer Sports' comprehensive sustainability framework, focusing on environmental innovation through circular design, responsible manufacturing, and inclusive community engagement. The brand integrates sustainability into its outdoor sports equipment operations while maintaining its commitment to enabling outdoor enthusiasts to enjoy nature responsibly.

Circular Design Innovation: Salomon has demonstrated leadership in sustainable product design through groundbreaking initiatives in 2024. The brand launched the S/LAB Phantasm trail running supershoe, produced locally in France, which combines carbon-fiber propulsion with locally sourced materials for high performance and reduced carbon footprint. Salomon also introduced the first fully recyclable ski and snowboard helmet made from mono-material polyolefins, enabling easier recycling and reduced waste. In partnership with Carbios, Salomon helped unveil the world's first 100% fiber-to-fiber biorecycled T-shirt made from enzymatically recycled textile waste, representing a breakthrough in material circularity for outdoor apparel.

Environmental Impact Reduction: Salomon benefits from Amer Sports' commitment to reducing environmental impacts across all operations. In 2024, Amer Sports reported total greenhouse gas emissions of approximately 784,000 tonnes CO2e, with the company implementing comprehensive strategies to minimize carbon footprint across manufacturing and distribution. Salomon manufacturing facilities in France, Romania, and China implement energy efficiency measures and renewable energy sourcing to reduce environmental impact while maintaining product quality and performance standards.

Sustainable Training Programs: Salomon has expanded sustainability training programs for employees, covering topics such as eco-design principles, responsible communication, and CRCS (Climate Related Financial Disclosure) certification. These programs ensure that sustainability considerations are integrated into product development, marketing, and operational decision-making processes, creating a culture of environmental responsibility throughout the organization.

Inclusive Community Building: Salomon has demonstrated commitment to accessibility and inclusion through innovative product development and community initiatives. The brand launched its first adaptive running prosthesis through the Adaptive Project, designed to make road and trail running more accessible to athletes with disabilities. The Champs-Élysées flagship store hosted "Adaptive Night," an inclusive community event celebrating adaptive sports innovation. These initiatives reflect Salomon's dedication to making outdoor sports accessible to people of all abilities.

Salomon Foundation Impact: The Salomon Foundation expanded its scope in 2024 to support local organizations across Europe, the US, and Mexico that promote accessibility and inclusion in outdoor activities. The foundation launched a new donation fund complementing Salomon's ongoing mission to assist mountain professionals facing life-changing events, demonstrating the brand's commitment to supporting the outdoor community beyond commercial operations.

Employee Engagement and Culture: Salomon rolled out its first global, anonymous Employee Engagement Survey in 2024, achieving a score of 7.9/10, which is above industry benchmarks. This survey provides valuable insights into internal culture and helps the brand maintain a positive work environment that aligns with its sustainability values and ethical business practices.

Supply Chain Ethics: As part of Amer Sports' portfolio, Salomon maintains strong ethical standards throughout its supply chain, ensuring compliance with responsible sourcing practices and labor standards. The brand works with suppliers who share its commitment to environmental sustainability and ethical business practices, creating a responsible ecosystem for outdoor sports equipment manufacturing.

Salomon has achieved significant recognition for its innovation in outdoor sports equipment, exceptional performance in trail running, and commitment to sustainability. The brand's achievements reflect its strong heritage in winter sports, successful expansion into new markets, and ability to maintain quality and performance across diverse product categories.

Innovation and Design Recognition: Salomon's 2024 Impact Report highlighted numerous innovation achievements, including the launch of the S/LAB Phantasm trail running supershoe and the first fully recyclable ski and snowboard helmet. These innovations have been recognized as breakthrough achievements in sustainable product design and performance enhancement, demonstrating Salomon's leadership in combining functionality with environmental responsibility.

Trail Running Excellence: Salomon sponsors and hosts numerous trail races throughout the world, supporting both professional and amateur athletes. The brand's 2025 trail running team features legends and rising stars like Lucy Bartholomew (celebrating her 10th year with Salomon, 3rd at Western States in 2018 and runner-up at Ultra-Trail Australia 100k in 2024) and Remi Bonnet (2022 and 2023 Golden Trail World Series champion). This commitment to athlete support has established Salomon as a respected name in the trail running community.
Adaptive Sports Recognition: Salomon's Para Team has received recognition for inclusion through technical innovation and adaptive design. Several athletes from the team are committed to the 2026 Winter Paralympic Games in Cortina (Alpine skiing, Cross-country skiing, Snowboarding), with some equipped with prototypes designed as part of the Adaptive Project. This initiative has been acknowledged as a pioneering effort to make performance sports more accessible to athletes with disabilities.
Market Performance Recognition: Salomon has been cited as a key growth driver for Amer Sports, with the parent company reporting revenues up 30% to $1.756 billion in Q3 2025. Salomon footwear momentum has been accelerating globally in 2025, alongside Arc'teryx, contributing to Amer Sports' record-breaking financial performance. This market success has been recognized in industry analyses as demonstrating the brand's successful expansion strategy and consumer appeal.
Product Quality Recognition: Salomon has earned recognition for product quality and reliability, particularly in ski equipment where the brand has maintained a reputation for innovation and safety since 1947. The brand's ski bindings and integrated ski systems are renowned for their performance and reliability, earning trust among winter sports enthusiasts and professional athletes.
Brand Heritage Recognition: Founded in 1947 by François Salomon in Annecy, France, Salomon has earned recognition for its remarkable brand longevity and successful evolution from a small workshop producing ski edges to a global outdoor sports equipment brand. This heritage has been acknowledged as a case study in successful brand management and international expansion in the outdoor sports industry.
Sustainability Leadership: Salomon's "Change Our Future" sustainability strategy, developed through stakeholder analysis and materiality studies aligned with the UN SDGs, has been recognized as a comprehensive approach to environmental and social responsibility. The brand's annual Impact Reports have been acknowledged for transparency and accountability in sustainability reporting.

Community Impact Recognition: Through the Salomon Foundation and various community initiatives, the brand has earned recognition for its positive impact on local communities and support for mountain professionals and outdoor accessibility programs. These efforts demonstrate Salomon's commitment to being a positive force in the outdoor sports community beyond commercial success.

Salomon has faced some safety-related challenges primarily related to product recalls, though the brand has maintained a strong reputation for overall product quality and safety. These incidents have brought attention to the importance of rigorous testing and quality control in outdoor sports equipment manufacturing.

Ski Touring Binding Recall (2024): Amer Sports Winter & Outdoor Company issued a significant recall affecting Salomon brand ski touring bindings due to fall and injury hazards. The recall included Salomon bindings with specific serial numbers ranging from 22P00000 to 22P10531, 22P92954 to 22P99999, 23P10531 to 23P10886, and 230600000 to 230769999. The recall specifically targeted bindings with gray springs in the toe component that could potentially fail, posing fall and injury risks to users.

Safety Incident Reports: The recall was prompted by two reports of incidents where the front binding failed, though fortunately no injuries were reported. This safety concern led to the immediate cessation of use of affected bindings and a comprehensive replacement program through authorized dealers. The recall process required professional disassembly to verify serial numbers, emphasizing the complexity and safety considerations of ski binding systems.

Product Quality Assurance Response: Following the recall, Amer Sports implemented enhanced quality control measures and inspection processes for ski touring bindings across all brands under their ownership, including Salomon, Armada, and Atomic. The company's swift response and commitment to consumer safety demonstrated responsible product management practices and maintained consumer trust in the Salomon brand.
Regulatory Compliance Scrutiny: As part of Amer Sports' portfolio, Salomon has faced increased regulatory scrutiny regarding product safety standards and compliance with international safety regulations for sports equipment. The brand has had to adapt to evolving safety requirements and ensure compliance with regional standards while maintaining product performance and innovation in competitive markets.
Supply Chain Quality Control: The ski binding recall highlighted the importance of rigorous quality control throughout the supply chain, from manufacturing to distribution. Salomon has had to strengthen supplier relationships and implement more comprehensive testing protocols to prevent similar safety issues in future product releases.

Consumer Communication Challenges: The recall required careful consumer communication to ensure affected users could identify recalled products and take appropriate action. Salomon had to balance the need for clear safety information with the complexity of communicating technical details about serial numbers and product identification to non-technical consumers.

Market Impact Management: While the recall affected consumer confidence temporarily, Salomon's swift response and commitment to safety helped maintain brand loyalty. The brand's strong reputation for quality and its comprehensive response to the recall demonstrated responsible business practices that protected long-term brand equity.

Industry Learning and Improvement: The recall incident contributed to broader industry discussions about ski binding safety standards and testing protocols. Salomon's experience has been shared within the outdoor sports industry to improve safety standards across the sector, benefiting from the lessons learned and enhanced safety protocols implemented post-recall.

Product Innovation Balance: Following the recall, Salomon has had to balance the drive for innovation with the imperative for safety, ensuring that new product developments maintain rigorous safety standards while continuing to push the boundaries of performance and functionality in outdoor sports equipment.