
Salomon is owned by Amer Sports, a publicly traded sporting goods company (NYSE: AS) majority-owned by Chinese Anta Sports. In 2025, Salomon grew 35% to surpass $2 billion in sales, driven by Softgoods and footwear momentum. Amer Sports reported full-year revenue of $6.6 billion, up 27%. Salomon continues to operate from its headquarters in Annecy, France.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Salomon | Amer Sports Inc. | Wholly owned |
Salomon was founded in 1947 by François Salomon in Annecy, France, in the heart of the French Alps. The company initially produced ski bindings in a small workshop. Its location in Annecy provided direct access to mountain environments and skiing culture, shaping its focus on winter sports equipment.
Throughout the 1950s and 1960s, Salomon established itself as an innovator in ski binding technology, introducing safety bindings that helped reduce skiing injuries. The company's reputation for quality and innovation grew throughout the European ski market, leading to expansion into other ski equipment categories.
The 1970s and 1980s marked significant growth for Salomon as the company expanded into ski boots and eventually complete ski systems including skis, boots, and bindings designed to work together as integrated systems. This approach positioned Salomon as a leader in ski equipment technology and established the brand as a major player in the winter sports industry.
In the 1990s, Salomon expanded beyond skiing into other outdoor sports categories, including snowboarding equipment and eventually trail running footwear. The company applied its expertise in outdoor sports technology to develop innovative products across multiple outdoor activities. This diversification marked the beginning of Salomon's transformation from a pure ski equipment manufacturer to a broader outdoor sports brand.
Amer Sports acquired Salomon in 2005, bringing the French brand into a portfolio of premium outdoor sports brands. Under Amer Sports ownership, Salomon has continued to innovate while expanding its global presence, particularly in trail running where it has become a leading brand. The Softgoods category (footwear and apparel) now represents 71% of the Outdoor Performance segment, up from 54% in 2022, reflecting Salomon's successful transformation from its ski equipment heritage.
In 2025, Salomon had what Amer Sports called a "breakout year," growing 35% to surpass $2 billion in sales. The growth was driven by Salomon Softgoods, which entered rapid growth mode with momentum across regions and channels. Key product franchises included the XT-6 and the newer XT-Whisper in the Sportstyle category, and the GRVL franchise in performance running. Salomon also served as a premium partner of the 2026 Milano Cortina Winter Olympic and Paralympic Games.
What does Amer Sports own?
Amer Sports owns premium sports and outdoor brands including Arc'teryx, Salomon, Wilson, Peak Performance, Atomic, Suunto, Armada, Louisville Slugger, and DeMarini. The company operates through three segments: Technical Apparel, Outdoor Performance, and Ball and Racquet.
Is Amer Sports publicly traded?
Yes. Amer Sports trades on NYSE under ticker AS. The company IPO'd in February 2024 at $13 per share, raising approximately $1.37 billion. The Anta Sports-led consortium retains controlling ownership of approximately 52% of shares.
Who founded Amer Sports?
Amer Sports was founded in 1950 as Amer Tobacco, a Finnish tobacco company, by Eduard Hjelt. The company diversified into sporting goods in the 1970s and changed its name to Amer Sports. It acquired Wilson in 1989, Salomon in 2005, and Arc'teryx in 2002.
Where is Amer Sports headquartered?
Amer Sports is headquartered in Helsinki, Finland. The company has corporate offices in Munich, Krakow, New York, and Shanghai. Operations span 40 countries, and products are sold in over 100 countries.
How many brands does Amer Sports own?
Amer Sports owns approximately 10 sports and outdoor brands. The most recognizable are Arc'teryx, Salomon, Wilson, Peak Performance, Atomic, and Suunto. The portfolio is focused on premium and technical products.
Who owns Amer Sports?
Amer Sports is controlled by a consortium led by Anta Sports Products Ltd., a Chinese sportswear company listed on the Hong Kong Stock Exchange. The consortium, which also includes Tencent Holdings and FountainVest Partners, acquired Amer Sports in 2019 for approximately $5.2 billion and retains approximately 52% ownership after the 2024 IPO.
What is Amer Sports' revenue?
Amer Sports reported FY2025 revenue of $6.57 billion, up 27% from $5.18 billion in FY2024. Operating profit was $701.8 million, up 49% year over year. Net income attributable to equity holders was $427.4 million.
Salomon operates under Amer Sports' sustainability framework, focusing on circular design, responsible manufacturing, and community engagement.
Circular Design Innovation: In 2024, Salomon launched the S/LAB Phantasm trail running supershoe, produced locally in France with carbon-fiber propulsion and locally sourced materials. The brand also introduced the first fully recyclable ski and snowboard helmet made from mono-material polyolefins. In partnership with Carbios, Salomon helped unveil the world's first 100% fiber-to-fiber biorecycled T-shirt made from enzymatically recycled textile waste.
Environmental Impact Reduction: Amer Sports reported total greenhouse gas emissions of approximately 784,000 tonnes CO2e in 2024. Salomon's manufacturing facilities in France, Romania, and China implement energy efficiency measures and renewable energy sourcing to reduce environmental impact.
Adaptive Sports Initiative: Salomon launched its first adaptive running prosthesis through the Adaptive Project, designed to make road and trail running more accessible to athletes with disabilities. The brand's Para Team includes athletes committed to the 2026 Winter Paralympic Games in Cortina, equipped with prototypes from the Adaptive Project.
Salomon Foundation: The Salomon Foundation expanded its scope in 2024 to support local organizations across Europe, the US, and Mexico that promote accessibility and inclusion in outdoor activities. The foundation also continues its mission to assist mountain professionals facing life-changing events.
Employee Engagement: Salomon conducted its first global Employee Engagement Survey in 2024, achieving a score of 7.9/10, above industry benchmarks. The brand has expanded sustainability training programs covering eco-design principles, responsible communication, and climate-related financial disclosure certification.
Ski Touring Binding Recall (2024): Amer Sports Winter & Outdoor Company issued a recall affecting Salomon brand ski touring bindings due to fall and injury hazards. The recall included bindings with specific serial numbers ranging from 22P00000 to 22P10531, 22P92954 to 22P99999, 23P10531 to 23P10886, and 230600000 to 230769999. The recall targeted bindings with gray springs in the toe component that could potentially fail, posing fall and injury risks.
Safety Incident Reports: The recall was prompted by two reports of incidents where the front binding failed, though no injuries were reported. This led to immediate cessation of use of affected bindings and a comprehensive replacement program through authorized dealers. The recall process required professional disassembly to verify serial numbers.
Quality Control Response: Following the recall, Amer Sports implemented enhanced quality control measures and inspection processes for ski touring bindings across all brands under their ownership, including Salomon, Armada, and Atomic. The company's swift response and commitment to consumer safety helped maintain consumer trust in the Salomon brand.
Supply Chain Implications: The ski binding recall highlighted the importance of rigorous quality control throughout the supply chain. Salomon has strengthened supplier relationships and implemented more comprehensive testing protocols to prevent similar safety issues in future product releases.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Amer Sports | Austria | 1955 | Premium | Global | Unisex |
Market Positioning: Salomon competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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