Who Owns Wilson?
Wilson is owned by Amer Sports, a publicly traded sporting goods company majority-owned by Chinese Anta Sports. Amer Sports acquired Wilson in 2019 for approximately $1.4 billion. Wilson operates as a subsidiary while maintaining its headquarters in Chicago, Illinois.
Parent Company
Amer Sports
Acquired
2019
Status
Publicly Traded
Headquarters
Chicago, Illinois, USA
Who Owns Wilson?
- Parent Company: Amer Sports
- Ownership Type: Wholly owned
- Acquisition Year: 2019
- Company Type: Publicly Traded
- Stock Ticker: NYSE: AS
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Wilson | Amer Sports | Wholly owned |
History of Wilson
- Founded: 1913
- Founders: Thomas E. Wilson, Sulzberger family
- Acquired by Amer Sports: 2019
Wilson was founded in 1913 as the Ashland Manufacturing Company in Chicago, Illinois, initially producing tennis racket strings and surgical supplies. The company was renamed Wilson & Co. in 1915 after Thomas E. Wilson, a former baseball player and executive, joined the company and expanded its focus into sporting goods.
Throughout the 1920s and 1930s, Wilson established itself as a major American sports equipment manufacturer, introducing innovative products across multiple sports categories. The company developed the first tennis ball machine in 1920 and expanded into footballs, basketballs, and baseballs, becoming an official supplier to various professional leagues.
The post-World War II period saw Wilson's growth accelerate as the company expanded internationally and developed new technologies in sports equipment. Wilson became the official tennis ball supplier for major tournaments and introduced innovative golf club designs that gained popularity among professional golfers.
In the 1960s and 1970s, Wilson continued to innovate, introducing the first aluminum baseball bats and developing advanced tennis racket technologies. The company established itself as a leader in multiple sports categories, from tennis rackets to basketballs used in professional competition.
Wilson changed ownership several times throughout its history, including periods under PepsiCo and Amerco ownership, before being acquired by Amer Sports in 2019. Throughout these ownership changes, Wilson maintained its position as one of America's most recognized sports equipment brands.
About Amer Sports
What does Amer Sports own?
Amer Sports owns Arc'teryx, Salomon, Wilson, Atomic, Peak Performance, Louisville Slugger, DeMarini, EvoShield, ATEC, and Armada, among other brands. Arc'teryx and Salomon are the primary growth drivers.
Is Amer Sports publicly traded?
Yes. Amer Sports trades on the New York Stock Exchange under the ticker symbol AS. The company completed its IPO in February 2024. Anta Sports holds a controlling stake of approximately 52%.
Who owns Amer Sports?
Anta Sports Products Limited holds a controlling stake of approximately 52%. Chip Wilson, founder of Lululemon Athletica, holds approximately 16%, and FountainVest Partners holds approximately 13%. The remaining shares are publicly traded.
Where is Amer Sports headquartered?
Amer Sports is headquartered in Helsinki, Finland. Individual brands maintain their own offices and design centers, including Arc'teryx in Vancouver, Canada, and Salomon in Annecy, France.
What is Amer Sports' revenue?
For Q3 2025, Amer Sports reported revenue of $1.76 billion, up 30% year over year. For Q1 2025, revenue was $1.47 billion, up 23%. For Q2 2025, revenue was $1.24 billion, up 23%. Full-year 2025 results were not yet reported as of February 19, 2026.
What is Arc'teryx?
Arc'teryx is a Canadian premium outdoor apparel and equipment brand owned by Amer Sports. It is the company's largest and fastest-growing brand, known for high-performance technical outerwear, climbing gear, and lifestyle apparel. Arc'teryx has delivered consistent double-digit revenue growth across all regions.
- Founded: 1950
- Headquarters: Helsinki, Finland
- Company Type: Publicly Traded
- Stock: NYSE: AS
Where Is Wilson Made / Based?
- Headquarters: Chicago, Illinois, USA
- Manufacturing / Operations: United States, China, Thailand, Various international locations
Brands Owned by Amer Sports
- Arc'teryx - Canadian premium outdoor apparel and equipment brand known for technical mountai...
- Armada - American manufacturer of freestyle skis, ski boots, poles, and technical outerwe...
- ATEC - American manufacturer of sports training equipment, specializing in pitching mac...
- Atomic - Austrian company specializing in alpine skiing equipment, including skis, ski bo...
- DeMarini - American manufacturer of baseball and softball bats and batting gloves, known fo...
- EvoShield - American sports protective gear brand known for patented Gel-to-Shell technology...
- Louisville Slugger - American baseball bat manufacturer and iconic sports brand, known for producing ...
- Salomon - French outdoor sports equipment brand owned by Amer Sports, with Salomon footwea...
Wilson Ownership: Pros & Cons
Advantages
- +Access to Amer Sports' global distribution and financial resources
- +Strong brand heritage in American sports culture
- +Diversified product portfolio across multiple sports categories
- +Established relationships with professional leagues and athletes
- +International expansion opportunities through Anta Sports partnership
Considerations
- -Dependence on seasonal sports and professional league partnerships
- -Competition from specialized sports equipment manufacturers
- -Need to balance American heritage with global business strategy
- -Manufacturing complexity across multiple product categories
- -Currency fluctuations affecting international operations
Frequently Asked Questions About Wilson
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to Wilson
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Nautilus | USA | 1986 | Mass Market | North America | Male |
Learn More About Competitors
Competitive Analysis
Market Positioning: Wilson competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Amer Sports Stock Information
Jobs at Amer Sports
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