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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
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  3. Sports
  4. First Pitch
First Pitch logo
Sports

Who Owns First Pitch?

First Pitch is owned by First Pitch, Inc., a privately held company based in Maple Plain, Minnesota, USA. The company is led by president Steve Vanoss, who has run the business since 2004. First Pitch manufactures pitching machines for baseball, softball, football, and soccer, with a focus on mid-range pricing and US-made quality. The company remains independently owned with no parent company or outside investors.

Parent Company

First Pitch, Inc.

Founded

2004

Status

Private

Headquarters

Maple Plain, Minnesota, USA

mid rangemass marketUnited StatesOfficial Website

Who Owns First Pitch?

  • Parent Company: First Pitch, Inc.
  • Ownership Type: Wholly owned
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
First PitchFirst Pitch, Inc.Wholly owned

History of First Pitch

  • Founded: 2004
  • Founders: Steve Vanoss

First Pitch is located in Maple Plain, Minnesota, a small city in the Twin Cities metropolitan area west of Minneapolis. The company started by supplying pitching machines to local leagues and teams. According to the company's own account, demand grew through word-of-mouth, and inquiries began arriving from coaches, players, and parents across the United States.

Steve Vanoss has served as president since January 2004, according to his LinkedIn profile. The company's origins may trace back earlier, as some retail sources indicate First Pitch has been making pitching machines since 1999. Dun & Bradstreet lists the incorporation date as 2010. The discrepancy suggests the business operated in some form before formal incorporation under First Pitch, Inc.

The company's product line centers on pitching machines for baseball and softball. First Pitch positions its machines as high-quality, versatile tools suitable for training at home or in league settings. The brand targets a mid-range price point, sitting between budget brands like Heater Sports and premium brands like Hack Attack.

First Pitch also manufactures machines for football and soccer, expanding its product range beyond baseball and softball. This multi-sport approach gives the company a broader revenue base than single-sport competitors. The machines are marketed as versatile tools that can be used for numerous training drills and routines.

A key selling point for First Pitch is its warranty. The company offers a five-year warranty for residential use and a one-year warranty for commercial use. Schools and leagues are classified as non-commercial use, qualifying for the longer warranty. The warranty covers all mechanical and electrical parts against premature wear, failure, and electrical malfunction.

First Pitch emphasizes that its machines are made in the USA. The company states that it takes pride in producing quality products domestically. Manufacturing takes place in the Maple Plain area, part of the Twin Cities region of Minnesota. The company does not publicly disclose detailed component sourcing information.

The company's address has been listed at multiple locations in Maple Plain, including 1799 County Road 90, Suite #5, and 5130 Industrial Street. This suggests the business has operated from different facilities in the area over time. The current primary address is 1799 County Road 90, Suite #5, Maple Plain, Minnesota 55359.

As of 2026, First Pitch has been in business for over 20 years under Steve Vanoss's leadership. The company remains small and privately held. Its customer base includes youth leagues, high school programs, and individual buyers who want US-made machines at a mid-range price.

About First Pitch, Inc.

What is First Pitch?
First Pitch, Inc. is a privately held American sporting goods manufacturer based in Maple Plain, Minnesota. The company designs and builds pitching machines for baseball, softball, football, and soccer. Its products are positioned in the mid-range segment, offering US-made quality at prices below premium competitors. The company offers a five-year residential warranty on its machines. Steve Vanoss has served as president since 2004.

Who owns First Pitch?
First Pitch is owned by First Pitch, Inc., a privately held company based in Maple Plain, Minnesota. The company is led by president Steve Vanoss, who has run the business since 2004. There is no parent company, no private equity backer, and no outside investors. First Pitch, Inc. owns and operates the business independently.

Is First Pitch publicly traded?
No. First Pitch, Inc. is a privately held company. It is not listed on any stock exchange and does not file public financial reports. Revenue and employee figures are not publicly disclosed. Dun & Bradstreet estimates approximately $573,000 in annual revenue and 8 employees, though figures vary across data providers.

When was First Pitch founded?
Steve Vanoss has served as president since January 2004, according to his LinkedIn profile. Dun & Bradstreet lists First Pitch, Inc. as incorporated in 2010. Some retail sources indicate the company has been making pitching machines since 1999. The discrepancy suggests the business operated informally before formal incorporation under First Pitch, Inc.

Who founded First Pitch?
Steve Vanoss has led First Pitch as president since 2004. He is the public-facing leader of the company and the longest-running executive in its history. Detailed information about other founding members is not publicly available. Vanoss oversees the company's operations from its Maple Plain, Minnesota headquarters.

Where is First Pitch based?
First Pitch is headquartered at 1799 County Road 90, Suite #5, in Maple Plain, Minnesota, USA. Maple Plain is a small city in the Twin Cities metropolitan area, roughly 25 miles west of Minneapolis. The company states that its machines are made in the USA in the Maple Plain area. Some sources also reference a location at 5130 Industrial Street in Maple Plain.

What warranty does First Pitch offer?
First Pitch offers a five-year warranty for residential use and a one-year warranty for commercial use. Schools and leagues are classified as non-commercial use, qualifying for the five-year coverage. The warranty covers all mechanical and electrical parts against premature wear, failure, and electrical malfunction. This warranty period is longer than what most competitors in the pitching machine market offer.

  • Founded: 2004
  • Headquarters: Maple Plain, Minnesota, USA
  • Company Type: Privately Held
  • Revenue: Not publicly disclosed
  • Employees: Not publicly disclosed

Visit First Pitch, Inc. website

View full company profile for First Pitch, Inc.

Where Is First Pitch Made / Based?

  • Headquarters: Maple Plain, Minnesota, USA
  • Manufacturing / Operations: United States

First Pitch Categories & Tags

Pitching MachineBaseball TrainingSoftball TrainingSports EquipmentYouth Training

First Pitch Sustainability & Ethics

First Pitch does not publish a sustainability report and is not a Certified B Corporation. As a small manufacturer of sports training equipment, the company's environmental footprint is limited. The company does not publicly disclose carbon emissions, supply chain audits, or materials sourcing policies.

The company states that its machines are made in the USA at its Maple Plain, Minnesota facility. Domestic production reduces shipping distances for US customers and supports local manufacturing employment. First Pitch does not publicly state what percentage of components are US-sourced versus imported.

No independent certifications such as Leaping Bunny, PETA, or Fair Trade apply to First Pitch products, as these programs typically cover personal care, apparel, and food categories. The company has not faced public scrutiny over environmental or labor practices.

First Pitch Ownership: Pros & Cons

Advantages

  • +Mid-range pricing with US-made quality provides a value proposition between budget brands and premium competitors
  • +Five-year residential warranty exceeds coverage offered by most competitors, reducing long-term ownership risk
  • +Multi-sport versatility across baseball, softball, football, and soccer appeals to programs serving multiple sports
  • +Domestic manufacturing in Minnesota supports quality control and local employment
  • +Independently owned with no outside investors, allowing the company to prioritize product quality over investor returns

Considerations

  • -Revenue and employee data are not publicly disclosed, and estimates vary widely across data providers, making financial assessment difficult
  • -Small company size limits customer support, product development, and marketing capacity compared to larger competitors
  • -Limited social media presence and digital marketing may constrain growth among younger coaches and parents who research purchases online
  • -Mid-range positioning faces pressure from both budget brands like Heater Sports and established mid-range competitors like JUGS and Spinball
  • -The company does not publicly disclose detailed manufacturing or component sourcing information, limiting supply chain transparency

Frequently Asked Questions About First Pitch

Sources & Further Reading

  • First Pitch Official Website -
  • Steve Vanoss LinkedIn Profile -
  • First Pitch LinkedIn Company Page -
  • Dun & Bradstreet: First Pitch Inc Business Profile -
  • LeadIQ: First Pitch Company Overview -
  • Pitching Machine Stop: First Pitch Brand Overview -
  • Visual Visitor: First Pitch Company Information -

Where to Buy

Disclosure: We may earn commission from purchases
AmazonFirst Pitch on Amazon

Competitors to First Pitch

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Hack AttackHack Attack
Sports Attack
USA
2000
PremiumUnited statesAll Genders
Heater SportsHeater Sports
Heater Sports
USA
2006
Mass marketUnited statesAll Genders
JUGS SportsJUGS Sports
Jugs Sports
USA
1971
Mass marketUnited statesAll Genders
Spinball SportsSpinball Sports
Spinball Sports
USA
2003
Mass marketUnited statesAll Genders
ATECATEC
Amer Sports
USA
1991
PremiumUnited statesAll-ages

Learn More About Competitors

Hack AttackSports

Hack Attack

Owned by Sports Attack, LLC

Premium three-wheel baseball and softball pitching machine brand made by Sports Attack in Verdi, Nevada, USA.

pitching-machinebaseball-trainingsoftball-training
Heater SportsSports

Heater Sports

Owned by World Sports Products, Inc.

Budget-friendly baseball and softball pitching machine brand based in Saint George, Utah, USA, owned by World Sports Products.

pitching-machinebaseball-trainingsoftball-training
JUGS SportsSports

JUGS Sports

Owned by JUGS Sports, Inc.

American baseball and softball training equipment brand known for pitching machines, based in Tualatin, Oregon, USA.

pitching-machinebaseball-trainingsoftball-training
Spinball SportsSports

Spinball Sports

Owned by Spinball Sports, LLC

American pitching machine brand offering two-wheel and three-wheel baseball and softball trainers, based in Mount Vernon, Illinois.

pitching-machinebaseball-trainingsoftball-training
ATECSports

ATEC

Owned by Amer Sports Inc.

American manufacturer of baseball and softball training equipment, including pitching machines, batting tees, and protective screens, owned by Wilson Sporting Goods under Amer Sports.

training-equipmentpitching-machinesbaseball-training

Competitive Analysis

Market Positioning: First Pitch competes with 5 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to First Pitch

Looking for brands with different ownership structures? These similar brands are not owned by First Pitch, Inc., giving you alternative choices that support different corporate structures.

JUGS SportsSports

JUGS Sports

Owned by JUGS Sports, Inc.

American baseball and softball training equipment brand known for pitching machines, based in Tualatin, Oregon, USA.

pitching-machinebaseball-trainingsoftball-training
Privately Owned

JUGS Sports operates independently without a large parent corporation.

Spinball SportsSports

Spinball Sports

Owned by Spinball Sports, LLC

American pitching machine brand offering two-wheel and three-wheel baseball and softball trainers, based in Mount Vernon, Illinois.

pitching-machinebaseball-trainingsoftball-training
Privately Owned

Spinball Sports operates independently without a large parent corporation.

Heater SportsSports

Heater Sports

Owned by World Sports Products, Inc.

Budget-friendly baseball and softball pitching machine brand based in Saint George, Utah, USA, owned by World Sports Products.

pitching-machinebaseball-trainingsoftball-training
Privately Owned

Heater Sports operates independently without a large parent corporation.

Columbia SportswearSports

Columbia Sportswear

Owned by Columbia Sportswear

American outdoor apparel and footwear brand known for innovative weatherproofing technologies, headquartered in Portland, Oregon.

outdoor-apparelsportswearfootwear
Publicly Traded

Columbia Sportswear operates independently without a large parent corporation.

Misfits BoxingSports

Misfits Boxing

Owned by Misfits Boxing

London-based crossover boxing promotion founded by KSI and Mams Taylor in 2022. In 2026, MF Sports (led by Kalle and Nisse Sauerland) acquired a large stake, launching MF Pro as the professional boxing arm. Broadcast globally on DAZN.

boxingentertainmentinfluencer
Privately Owned

Misfits Boxing operates independently without a large parent corporation.

ATECSports

ATEC

Owned by Amer Sports Inc.

American manufacturer of baseball and softball training equipment, including pitching machines, batting tees, and protective screens, owned by Wilson Sporting Goods under Amer Sports.

training-equipmentpitching-machinesbaseball-training
Publicly Traded

ATEC is owned by Amer Sports Inc., a public company, a different structure than First Pitch's parent.

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Last reviewed: August 26, 2026 · Reviewed by Who Brands Editorial Team