
ATEC is owned by Wilson Sporting Goods, which is itself a subsidiary of Amer Sports (NYSE: AS). Wilson acquired ATEC from Sport Supply Group at a date not publicly disclosed. ATEC is headquartered in Sparks, Nevada, USA, and manufactures pitching machines, batting tees, and training screens for baseball and softball use at all competitive levels.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| ATEC | Amer Sports Inc. | Wholly owned |
ATEC was founded in 1991 by Dick Birmingham in Sparks, Nevada. Birmingham established the company to manufacture training equipment specifically for baseball and softball practice environments. The initial product focus was pitching machines, which automate the delivery of pitches to allow batters to practice without needing a live pitcher.
Through the 1990s and early 2000s, ATEC built relationships with high school and college baseball programs, professional team practice facilities, and independent training academies. The brand developed a reputation for pitching machine durability and pitch accuracy. Product lines expanded to include batting tees, protective nets and screens, and training accessories.
Sport Supply Group, a Texas-based institutional sporting goods distributor, acquired ATEC at some point in the brand's history. Sport Supply supplied equipment to schools, recreation departments, and athletic programs at institutional scale, which gave ATEC wider distribution into the education and team sports market.
Wilson Sporting Goods subsequently acquired ATEC from Sport Supply Group. The acquisition folded ATEC into Wilson's baseball and softball equipment portfolio alongside Louisville Slugger, DeMarini, and EvoShield. ATEC maintained its Nevada operations and brand identity after the acquisition rather than being merged into another Wilson product line.
What does Amer Sports own?
Amer Sports owns premium sports and outdoor brands including Arc'teryx, Salomon, Wilson, Peak Performance, Atomic, Suunto, Armada, Louisville Slugger, and DeMarini. The company operates through three segments: Technical Apparel, Outdoor Performance, and Ball and Racquet.
Is Amer Sports publicly traded?
Yes. Amer Sports trades on NYSE under ticker AS. The company IPO'd in February 2024 at $13 per share, raising approximately $1.37 billion. The Anta Sports-led consortium retains controlling ownership of approximately 52% of shares.
Who founded Amer Sports?
Amer Sports was founded in 1950 as Amer Tobacco, a Finnish tobacco company, by Eduard Hjelt. The company diversified into sporting goods in the 1970s and changed its name to Amer Sports. It acquired Wilson in 1989, Salomon in 2005, and Arc'teryx in 2002.
Where is Amer Sports headquartered?
Amer Sports is headquartered in Helsinki, Finland. The company has corporate offices in Munich, Krakow, New York, and Shanghai. Operations span 40 countries, and products are sold in over 100 countries.
How many brands does Amer Sports own?
Amer Sports owns approximately 10 sports and outdoor brands. The most recognizable are Arc'teryx, Salomon, Wilson, Peak Performance, Atomic, and Suunto. The portfolio is focused on premium and technical products.
Who owns Amer Sports?
Amer Sports is controlled by a consortium led by Anta Sports Products Ltd., a Chinese sportswear company listed on the Hong Kong Stock Exchange. The consortium, which also includes Tencent Holdings and FountainVest Partners, acquired Amer Sports in 2019 for approximately $5.2 billion and retains approximately 52% ownership after the 2024 IPO.
What is Amer Sports' revenue?
Amer Sports reported FY2025 revenue of $6.57 billion, up 27% from $5.18 billion in FY2024. Operating profit was $701.8 million, up 49% year over year. Net income attributable to equity holders was $427.4 million.
ATEC does not publish its own sustainability disclosures. Environmental and social responsibility reporting is handled at the Amer Sports corporate level. Amer Sports' sustainability program focuses on product lifecycle responsibility, supply chain labor standards, and carbon reduction across its brand portfolio.
Amer Sports published a Sustainability Report for fiscal year 2023 outlining group-wide targets including a reduction in absolute Scope 1 and 2 greenhouse gas emissions by 50% by 2030 against a 2021 baseline. The report covers brands including Arc'teryx, Salomon, and Wilson. ATEC is not separately mentioned in the report as a discrete reporting unit.
Wilson Sporting Goods' parent publishes a supplier code of conduct requiring adherence to ILO labor standards, prohibition of child labor and forced labor, and environmental compliance at manufacturing sites. Amer Sports performs supplier audits through third-party audit programs. No specific audit findings or violations at ATEC's manufacturing facilities have been publicly reported.
ATEC training equipment has a relatively long product lifespan by sporting goods standards. Pitching machines are mechanical and electronic devices designed for multi-year use. The durability of the product line has an incidental sustainability benefit in reducing replacement frequency compared to consumable sports goods.
ATEC has not received major industry awards tracked by public sporting goods or manufacturing trade bodies as of June 2026. The brand's recognition is primarily reputational, built through coach recommendations and use at professional and college facilities.
ATEC pitching machines are used at Major League Baseball spring training facilities and by NCAA Division I programs. Use by professional and college teams is referenced in ATEC marketing materials and has contributed to the brand's standing in the market as a training-grade product.
ATEC has no standalone product recall history as of June 2026 and no documented product safety enforcement actions from the US Consumer Product Safety Commission (CPSC).
ATEC has no documented product recalls from the US Consumer Product Safety Commission (CPSC) as of June 2026. No enforcement actions, class action lawsuits, or significant product liability judgments have been publicly reported against ATEC by name.
Amer Sports, ATEC's ultimate parent, has no documented regulatory actions specific to ATEC or Wilson's training equipment lines as of June 2026.
The broader context: Amer Sports went public on the NYSE in February 2024 with backing from Chinese conglomerate Anta Sports Products (HKG: 2020), which owns approximately 52% of Amer Sports. This ownership structure has attracted regulatory attention in the context of US-China trade policy discussions, though no specific enforcement action related to Amer Sports' US-based brands including Wilson or ATEC had been initiated as of June 2026.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| First Pitch | USA | 2004 | Mass market | United states | All Genders | |
| Sports Attack | USA | 2000 | Premium | United states | All Genders | |
| Heater Sports | USA | 2006 | Mass market | United states | All Genders | |
| Jugs Sports | USA | 1971 | Mass market | United states | All Genders | |
| Spinball Sports | USA | 2003 | Mass market | United states | All Genders |
SportsOwned by First Pitch, Inc.
American baseball and softball pitching machine brand based in Maple Plain, Minnesota, USA, offering mid-range training equipment.
SportsOwned by Sports Attack, LLC
Premium three-wheel baseball and softball pitching machine brand made by Sports Attack in Verdi, Nevada, USA.
SportsOwned by World Sports Products, Inc.
Budget-friendly baseball and softball pitching machine brand based in Saint George, Utah, USA, owned by World Sports Products.
SportsOwned by JUGS Sports, Inc.
American baseball and softball training equipment brand known for pitching machines, based in Tualatin, Oregon, USA.
SportsOwned by Spinball Sports, LLC
American pitching machine brand offering two-wheel and three-wheel baseball and softball trainers, based in Mount Vernon, Illinois.
Market Positioning: ATEC competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Amer Sports Inc., giving you alternative choices that support different corporate structures.
SportsOwned by First Pitch, Inc.
American baseball and softball pitching machine brand based in Maple Plain, Minnesota, USA, offering mid-range training equipment.
First Pitch is privately owned, unlike ATEC which is under a publicly traded parent company.
SportsOwned by Sports Attack, LLC
Premium three-wheel baseball and softball pitching machine brand made by Sports Attack in Verdi, Nevada, USA.
Hack Attack is privately owned, unlike ATEC which is under a publicly traded parent company.
SportsOwned by JUGS Sports, Inc.
American baseball and softball training equipment brand known for pitching machines, based in Tualatin, Oregon, USA.
JUGS Sports is privately owned, unlike ATEC which is under a publicly traded parent company.
SportsOwned by Spinball Sports, LLC
American pitching machine brand offering two-wheel and three-wheel baseball and softball trainers, based in Mount Vernon, Illinois.
Spinball Sports is privately owned, unlike ATEC which is under a publicly traded parent company.
SportsOwned by Authentic Brands Group
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Billabong is privately owned, unlike ATEC which is under a publicly traded parent company.
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Element Skateboards is privately owned, unlike ATEC which is under a publicly traded parent company.
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