Who Owns ATEC?
ATEC is owned by Wilson Sporting Goods, which is itself a subsidiary of Amer Sports (NYSE: AS). Wilson acquired ATEC from Sport Supply Group at a date not publicly disclosed. ATEC is headquartered in Sparks, Nevada, USA, and manufactures pitching machines, batting tees, and training screens for baseball and softball use at all competitive levels.
Parent Company
Amer Sports
Founded
1991
Status
Publicly Traded
Headquarters
Sparks, Nevada, USA
Who Owns ATEC?
- Parent Company: Amer Sports
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NYSE: AS
| Brand | Parent Company | Ownership Type |
|---|---|---|
| ATEC | Amer Sports | Wholly owned |
History of ATEC
- Founded: 1991
- Founders: Dick Birmingham
ATEC was founded in 1991 by Dick Birmingham in Sparks, Nevada. Birmingham established the company to manufacture training equipment specifically for baseball and softball practice environments. The initial product focus was pitching machines, which automate the delivery of pitches to allow batters to practice without needing a live pitcher.
Through the 1990s and early 2000s, ATEC built relationships with high school and college baseball programs, professional team practice facilities, and independent training academies. The brand developed a reputation for pitching machine durability and pitch accuracy. Product lines expanded to include batting tees, protective nets and screens, and training accessories.
Sport Supply Group, a Texas-based institutional sporting goods distributor, acquired ATEC at some point in the brand's history. Sport Supply supplied equipment to schools, recreation departments, and athletic programs at institutional scale, which gave ATEC wider distribution into the education and team sports market.
Wilson Sporting Goods subsequently acquired ATEC from Sport Supply Group. The acquisition folded ATEC into Wilson's baseball and softball equipment portfolio alongside Louisville Slugger, DeMarini, and EvoShield. ATEC maintained its Nevada operations and brand identity after the acquisition rather than being merged into another Wilson product line.
About Amer Sports
What does Amer Sports own?
Amer Sports owns Arc'teryx, Salomon, Wilson, Atomic, Peak Performance, Louisville Slugger, DeMarini, EvoShield, ATEC, and Armada, among other brands. Arc'teryx and Salomon are the primary growth drivers.
Is Amer Sports publicly traded?
Yes. Amer Sports trades on the New York Stock Exchange under the ticker symbol AS. The company completed its IPO in February 2024. Anta Sports holds a controlling stake of approximately 52%.
Who owns Amer Sports?
Anta Sports Products Limited holds a controlling stake of approximately 52%. Chip Wilson, founder of Lululemon Athletica, holds approximately 16%, and FountainVest Partners holds approximately 13%. The remaining shares are publicly traded.
Where is Amer Sports headquartered?
Amer Sports is headquartered in Helsinki, Finland. Individual brands maintain their own offices and design centers, including Arc'teryx in Vancouver, Canada, and Salomon in Annecy, France.
What is Amer Sports' revenue?
For Q3 2025, Amer Sports reported revenue of $1.76 billion, up 30% year over year. For Q1 2025, revenue was $1.47 billion, up 23%. For Q2 2025, revenue was $1.24 billion, up 23%. Full-year 2025 results were not yet reported as of February 19, 2026.
What is Arc'teryx?
Arc'teryx is a Canadian premium outdoor apparel and equipment brand owned by Amer Sports. It is the company's largest and fastest-growing brand, known for high-performance technical outerwear, climbing gear, and lifestyle apparel. Arc'teryx has delivered consistent double-digit revenue growth across all regions.
- Founded: 1950
- Headquarters: Helsinki, Finland
- Company Type: Publicly Traded
- Stock: NYSE: AS
- Revenue: Approximately $6.0 billion (FY2025 estimated)
- Employees: Approximately 12,000
Where Is ATEC Made / Based?
- Headquarters: Sparks, Nevada, USA
- Manufacturing / Operations: United States
ATEC Sustainability & Ethics
ATEC does not publish its own sustainability disclosures. Environmental and social responsibility reporting is handled at the Amer Sports corporate level. Amer Sports' sustainability program focuses on product lifecycle responsibility, supply chain labor standards, and carbon reduction across its brand portfolio.
Amer Sports published a Sustainability Report for fiscal year 2023 outlining group-wide targets including a reduction in absolute Scope 1 and 2 greenhouse gas emissions by 50% by 2030 against a 2021 baseline. The report covers brands including Arc'teryx, Salomon, and Wilson. ATEC is not separately mentioned in the report as a discrete reporting unit.
Wilson Sporting Goods' parent publishes a supplier code of conduct requiring adherence to ILO labor standards, prohibition of child labor and forced labor, and environmental compliance at manufacturing sites. Amer Sports performs supplier audits through third-party audit programs. No specific audit findings or violations at ATEC's manufacturing facilities have been publicly reported.
ATEC training equipment has a relatively long product lifespan by sporting goods standards. Pitching machines are mechanical and electronic devices designed for multi-year use. The durability of the product line has an incidental sustainability benefit in reducing replacement frequency compared to consumable sports goods.
Awards & Recognition
ATEC has not received major industry awards tracked by public sporting goods or manufacturing trade bodies as of June 2026. The brand's recognition is primarily reputational, built through coach recommendations and use at professional and college facilities.
ATEC pitching machines are used at Major League Baseball spring training facilities and by NCAA Division I programs. Use by professional and college teams is referenced in ATEC marketing materials and has contributed to the brand's standing in the market as a training-grade product.
ATEC has no standalone product recall history as of June 2026 and no documented product safety enforcement actions from the US Consumer Product Safety Commission (CPSC).
ATEC Recalls & Controversies
ATEC has no documented product recalls from the US Consumer Product Safety Commission (CPSC) as of June 2026. No enforcement actions, class action lawsuits, or significant product liability judgments have been publicly reported against ATEC by name.
Amer Sports, ATEC's ultimate parent, has no documented regulatory actions specific to ATEC or Wilson's training equipment lines as of June 2026.
The broader context: Amer Sports went public on the NYSE in February 2024 with backing from Chinese conglomerate Anta Sports Products (HKG: 2020), which owns approximately 52% of Amer Sports. This ownership structure has attracted regulatory attention in the context of US-China trade policy discussions, though no specific enforcement action related to Amer Sports' US-based brands including Wilson or ATEC had been initiated as of June 2026.
Brands Owned by Amer Sports
- Arc'teryx - Canadian premium outdoor apparel and equipment brand known for technical mountai...
- Armada - American manufacturer of freestyle skis, ski boots, poles, and technical outerwe...
- Atomic - Austrian alpine ski equipment brand founded in 1955, owned by Amer Sports. Makes...
- DeMarini - American manufacturer of baseball and softball bats and batting gloves, known fo...
- EvoShield - American sports protective gear brand known for patented Gel-to-Shell technology...
- Louisville Slugger - American baseball bat manufacturer and iconic sports brand, known for producing ...
- Salomon - French outdoor sports equipment brand owned by Amer Sports, with Salomon footwea...
- Wilson - American sports equipment company specializing in ball sports equipment, includi...
ATEC Ownership: Pros & Cons
Advantages
- +Specialized focus on training equipment innovation
- +Integration with Wilson's comprehensive baseball equipment portfolio
- +Strong relationships with coaches and training facilities
- +Access to Wilson's global distribution and marketing resources
- +Reputation for quality and durability in training equipment
Considerations
- -Dependence on baseball and softball participation rates
- -Competition from other training equipment manufacturers
- -Need for continuous innovation in training technology
- -Seasonal factors affecting sports equipment sales
- -Market education requirements for new training methodologies
Frequently Asked Questions About ATEC
Sources & Further Reading
- ATEC Official Website -
- Wilson Sporting Goods Official Website -
- Amer Sports Investor Relations -
- SEC EDGAR: Amer Sports (AS) filings -
- NYSE: Amer Sports (AS) -
- Amer Sports Sustainability Report 2023 -
- Wikidata: Amer Sports entity -
- US Consumer Product Safety Commission recall database -
- Wikidata: Wilson Sporting Goods entity -
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to ATEC
No direct competitors found in the same category. This could be because ATECoperates in a unique market segment or we're still building our competitor database.
Amer Sports Stock Information
Jobs at Amer Sports
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