Who Owns ATEC?
ATEC is owned by Wilson Sporting Goods, which is a subsidiary of Amer Sports. Wilson acquired ATEC from Sport Supply Group, and the brand continues to operate as part of Wilson's comprehensive baseball and softball training equipment portfolio.
Parent Company
Amer Sports
Founded
1991
Status
Publicly Traded
Headquarters
Sparks, Nevada, USA
Who Owns ATEC?
- Parent Company: Amer Sports
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NYSE: AS
| Brand | Parent Company | Ownership Type |
|---|---|---|
| ATEC | Amer Sports | Wholly owned |
History of ATEC
- Founded: 1991
- Founders: Dick Birmingham
ATEC was founded in 1991 by Dick Birmingham with the mission to provide high-quality training equipment for baseball and softball programs. The company established itself as a manufacturer of pitching machines, batting tees, and protective screens designed to improve player development and practice efficiency.
Throughout the 1990s and 2000s, ATEC gained recognition among coaches and training facilities for its reliable and innovative training equipment. The company developed relationships with professional and college programs, establishing itself as a trusted supplier of training equipment for baseball and softball organizations.
ATEC's product line expanded to include various pitching machines with different speed and pitch type capabilities, batting tees for different age groups and skill levels, and protective screens for player safety during training drills. The company became known for the quality and durability of its training equipment.
Wilson Sporting Goods acquired ATEC from Sport Supply Group, bringing the training equipment brand into Wilson's comprehensive baseball and softball portfolio. The acquisition allowed ATEC to expand its reach while maintaining its focus on training equipment innovation and coach relationships.
About Amer Sports
What does Amer Sports own?
Amer Sports owns Arc'teryx, Salomon, Wilson, Atomic, Peak Performance, Louisville Slugger, DeMarini, EvoShield, ATEC, and Armada, among other brands. Arc'teryx and Salomon are the primary growth drivers.
Is Amer Sports publicly traded?
Yes. Amer Sports trades on the New York Stock Exchange under the ticker symbol AS. The company completed its IPO in February 2024. Anta Sports holds a controlling stake of approximately 52%.
Who owns Amer Sports?
Anta Sports Products Limited holds a controlling stake of approximately 52%. Chip Wilson, founder of Lululemon Athletica, holds approximately 16%, and FountainVest Partners holds approximately 13%. The remaining shares are publicly traded.
Where is Amer Sports headquartered?
Amer Sports is headquartered in Helsinki, Finland. Individual brands maintain their own offices and design centers, including Arc'teryx in Vancouver, Canada, and Salomon in Annecy, France.
What is Amer Sports' revenue?
For Q3 2025, Amer Sports reported revenue of $1.76 billion, up 30% year over year. For Q1 2025, revenue was $1.47 billion, up 23%. For Q2 2025, revenue was $1.24 billion, up 23%. Full-year 2025 results were not yet reported as of February 19, 2026.
What is Arc'teryx?
Arc'teryx is a Canadian premium outdoor apparel and equipment brand owned by Amer Sports. It is the company's largest and fastest-growing brand, known for high-performance technical outerwear, climbing gear, and lifestyle apparel. Arc'teryx has delivered consistent double-digit revenue growth across all regions.
- Founded: 1950
- Headquarters: Helsinki, Finland
- Company Type: Publicly Traded
- Stock: NYSE: AS
Where Is ATEC Made / Based?
- Headquarters: Sparks, Nevada, USA
- Manufacturing / Operations: United States, Global manufacturing partners, Wilson production facilities
Brands Owned by Amer Sports
- Arc'teryx - Canadian premium outdoor apparel and equipment brand known for technical mountai...
- Armada - American manufacturer of freestyle skis, ski boots, poles, and technical outerwe...
- Atomic - Austrian company specializing in alpine skiing equipment, including skis, ski bo...
- DeMarini - American manufacturer of baseball and softball bats and batting gloves, known fo...
- EvoShield - American sports protective gear brand known for patented Gel-to-Shell technology...
- Louisville Slugger - American baseball bat manufacturer and iconic sports brand, known for producing ...
- Salomon - French outdoor sports equipment brand owned by Amer Sports, with Salomon footwea...
- Wilson - American sports equipment company specializing in ball sports equipment, includi...
ATEC Ownership: Pros & Cons
Advantages
- +Specialized focus on training equipment innovation
- +Integration with Wilson's comprehensive baseball equipment portfolio
- +Strong relationships with coaches and training facilities
- +Access to Wilson's global distribution and marketing resources
- +Reputation for quality and durability in training equipment
Considerations
- -Dependence on baseball and softball participation rates
- -Competition from other training equipment manufacturers
- -Need for continuous innovation in training technology
- -Seasonal factors affecting sports equipment sales
- -Market education requirements for new training methodologies
Frequently Asked Questions About ATEC
Where to Buy
Disclosure: We may earn commission from purchases
ATEC on AmazonCompetitors to ATEC
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Nautilus | USA | 1986 | Mass Market | North America | Male |
Learn More About Competitors
Competitive Analysis
Market Positioning: ATEC competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Amer Sports Stock Information
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