Who Owns Atomic?

Atomic was founded in 1955 by Alois Rohrmoser in Altenmarkt im Pongau, Austria, a region in the heart of the Austrian Alps known for its skiing culture. The company began by producing skis in a small workshop, leveraging Rohrmoser's expertise in woodworking and knowledge of local skiing needs. This founding in the Austrian Alps established Atomic's deep connection to alpine skiing culture and provided the perfect environment for developing innovative skiing equipment that could meet the demanding needs of serious skiers in mountain terrain.

Throughout the 1960s and 1970s, Atomic established itself as an innovator in ski manufacturing, introducing new technologies and production methods that improved ski performance and durability. The company's reputation for quality grew throughout the European ski market, leading to expansion into international markets. This period of innovation demonstrated Atomic's ability to combine traditional Austrian craftsmanship with modern manufacturing techniques, creating skis that could deliver superior performance while maintaining the quality and reliability that skiers demanded in challenging alpine conditions.

The 1980s marked significant growth for Atomic as the company expanded into ski boots and bindings, creating integrated systems that worked together as complete skiing solutions. This approach positioned Atomic as a leader in alpine skiing equipment technology and innovation. The development of integrated ski systems showcased Atomic's understanding that optimal skiing performance required coordinated equipment design, leading to breakthrough innovations in how skis, boots, and bindings worked together to enhance skier control and comfort.

In 1994, Amer Sports acquired Atomic, bringing the Austrian ski manufacturer into its growing portfolio of sports brands. This acquisition provided Atomic with the resources needed for international expansion and continued investment in research and development. This strategic acquisition demonstrated Amer Sports' recognition of Atomic's technical expertise and market position in the ski industry, while providing Atomic with the global reach and financial resources needed to compete effectively in the increasingly competitive winter sports equipment market.

Under Amer Sports ownership, Atomic has continued to innovate in skiing technology, introducing new materials, designs, and manufacturing processes that have influenced the broader ski industry. The brand maintains its strong connection to Austrian skiing culture while serving global markets. This continued innovation under corporate ownership demonstrates Atomic's ability to preserve its technical excellence and Austrian heritage while leveraging modern resources and global distribution networks to expand its reach and impact in the international skiing community.