Who Owns Victoria's Secret?
Victoria's Secret is owned by L Brands, which was renamed Victoria's Secret & Co. and spun off as an independent publicly traded company in 2021. The company trades on the New York Stock Exchange under ticker VSCO and is headquartered in Columbus, Ohio, USA.
Parent Company
Victoria's Secret & Co.
Founded
1977
Status
Publicly Traded
Headquarters
Columbus, Ohio, USA
Who Owns Victoria's Secret?
- Parent Company: Victoria's Secret & Co.
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NYSE: VSCO
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Victoria's Secret | Victoria's Secret & Co. | Wholly owned |
History of Victoria's Secret
- Founded: 1977
- Founders: Roy Raymond
Victoria's Secret was founded in 1977 by Roy Raymond in San Francisco. The concept emerged from Raymond's embarrassment while buying lingerie for his wife in department stores, leading him to create a more comfortable environment for men to purchase intimate apparel.
The company was acquired by Leslie Wexner's L Brands in 1982 for $1 million, after which it underwent significant expansion and repositioning. Under Wexner's leadership, Victoria's Secret transformed from a single store into a global lingerie empire, introducing its famous catalogue and fashion shows.
Throughout the 1990s and 2000s, Victoria's Secret became synonymous with glamour and luxury, launching its iconic Angels campaign and annual fashion shows that became cultural phenomena. The brand expanded internationally and diversified into beauty products, swimwear, and other categories.
The 2010s brought challenges as changing consumer preferences and increased competition impacted sales. In 2020, the company announced it would discontinue its famous fashion shows and focus on more inclusive marketing. The 2021 spin-off from L Brands created Victoria's Secret & Co. as an independent public company focused on brand transformation.
In 2024, Victoria's Secret appointed Hillary Super as CEO. Super previously served as CEO of Rihanna's Savage X Fenty and as global CEO of Anthropologie Group at URBN. Under Super's leadership, the Victoria's Secret Fashion Show was revived and held in October 2025 at Steiner Studios in New York City, featuring a diverse lineup of models including athlete Angel Reese. The show marked a significant shift in the brand's approach, blending its glamorous heritage with a more inclusive and modern aesthetic.
About Victoria's Secret & Co.
Victoria's Secret & Co. is a publicly traded American specialty retailer with annual revenue exceeding $6 billion. The company operates through two primary brands: Victoria's Secret, focusing on lingerie and intimate apparel, and Pink, targeting younger women with casual loungewear and beauty products.
The company operates thousands of stores globally across North America, Europe, Asia, and other international markets. Victoria's Secret & Co. maintains a significant e-commerce presence and continues to expand its digital capabilities to serve customers worldwide.
The company has focused on brand transformation initiatives, including more inclusive marketing, diverse product offerings, and enhanced focus on customer experience and sustainability across its operations.
- Founded: 2021
- Headquarters: Columbus, Ohio, USA
- Company Type: Publicly Traded
- Stock: NYSE: VSCO
Where Is Victoria's Secret Made / Based?
- Headquarters: Columbus, Ohio, USA
- Manufacturing / Operations: United States, China, Vietnam, Sri Lanka, Various international locations
Victoria's Secret Ownership: Pros & Cons
Advantages
- +Strong brand recognition and global market leadership in lingerie
- +Extensive retail network and e-commerce platform
- +Significant marketing and advertising capabilities
- +Established supply chain and manufacturing relationships
- +Brand transformation initiatives addressing modern consumer preferences
Considerations
- -Intense competition from inclusive and sustainable lingerie brands
- -Challenges adapting to changing body positivity and inclusivity trends
- -Dependence on mall traffic for retail store performance
- -Need for continued brand transformation and marketing evolution
- -Supply chain complexity and ethical sourcing considerations
Frequently Asked Questions About Victoria's Secret
Where to Buy
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Victoria's Secret on AmazonCompetitors to Victoria's Secret
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Gildan Activewear | USA | 1989 | Mass Market | North America | All Genders | |
| Berkshire Hathaway | USA | 1870 | Luxury | North America | All Genders | |
| Authentic Brands Group | USA (ABG headquarters) | 1984 | Mass Market | North America | All Genders | |
| H And M | Sweden | 1947 | Mass Market | Global | Male | |
| Zara | Spain | 1975 | Mass Market | Europe | All Genders |
Learn More About Competitors
American Apparel
Owned by Gildan Activewear
Los Angeles-based clothing retailer known for vertically integrated manufacturing and ethically made basics.
Borsheims Fine Jewelry
Owned by Berkshire Hathaway
American luxury jewelry retailer specializing in fine jewelry and watches, owned by Berkshire Hathaway.
Forever 21
Owned by Authentic Brands Group
American fast fashion brand owned by Authentic Brands Group; the U.S. retail operating company filed for Chapter 11 bankruptcy in March 2025 and closed all 354 U.S. stores.
H&M
Owned by H&M Group
Swedish multinational clothing retail brand known for fast-fashion clothing for men, women, teenagers, and children at affordable prices.
Zara
Owned by Zara
Spanish clothing retailer known for its fast-fashion business model and ability to quickly respond to changing fashion trends.
Competitive Analysis
Market Positioning: Victoria's Secret competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Victoria's Secret & Co. Stock Information
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