
Victoria's Secret & Co. (NYSE: VSXY) is an independent publicly traded specialty retailer headquartered in Reynoldsburg, Ohio. The company was spun off from L Brands in August 2021 and is not owned by any parent company. In fiscal year 2025, Victoria's Secret reported net sales of $6.55 billion, up 5% year-over-year, with Q4 comparable sales growth of 8%. CEO Hillary Super leads the company's turnaround strategy. The company forecasts FY2026 net sales of $6.85 billion to $6.95 billion.
Parent Company
Founded
1977
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Victoria's Secret | Victoria's Secret & Co. | Publicly traded |
Victoria's Secret was founded in 1977 by Roy Raymond in San Francisco. The concept emerged from Raymond's embarrassment while buying lingerie for his wife in department stores, leading him to create a more comfortable environment for men to purchase intimate apparel.
The company was acquired by Leslie Wexner's L Brands in 1982 for $1 million, after which it underwent significant expansion and repositioning. Under Wexner's leadership, Victoria's Secret transformed from a single store into a global lingerie empire, introducing its famous catalogue and fashion shows.
Throughout the 1990s and 2000s, Victoria's Secret became synonymous with glamour and luxury, launching its iconic Angels campaign and annual fashion shows that became cultural phenomena. The brand expanded internationally and diversified into beauty products, swimwear, and other categories.
The 2010s brought challenges as changing consumer preferences and increased competition impacted sales. In 2020, the company announced it would discontinue its famous fashion shows and focus on more inclusive marketing. The 2021 spin-off from L Brands created Victoria's Secret & Co. as an independent public company focused on brand transformation.
In 2024, Victoria's Secret appointed Hillary Super as CEO. Super previously served as CEO of Rihanna's Savage X Fenty and as global CEO of Anthropologie Group at URBN. Under Super's leadership, the Victoria's Secret Fashion Show was revived and held in October 2025 at Steiner Studios in New York City, featuring a diverse lineup of models including athlete Angel Reese. The show marked a significant shift in the brand's approach, blending its glamorous heritage with a more inclusive and modern aesthetic.
Is Victoria's Secret & Co. owned by another company?
No, Victoria's Secret & Co. is an independent publicly traded company. It was spun off from L Brands (formerly Limited Brands) in August 2021 and operates independently. L Brands retained Bath & Body Works and changed its name to Bath & Body Works, Inc. Victoria's Secret & Co. has no parent organization or controlling shareholder.
Is Victoria's Secret & Co. publicly traded?
Yes, Victoria's Secret & Co. is publicly traded on the New York Stock Exchange under the ticker symbol VSCO. The company began trading in August 2021 following its spin-off from L Brands. Institutional investors hold the majority of shares.
When was Victoria's Secret & Co. founded?
Victoria's Secret & Co. was established in August 2021 when L Brands completed the spin-off of Victoria's Secret into an independent publicly traded company. The Victoria's Secret brand itself was founded in 1977 by Roy Raymond in San Francisco. The Pink brand was launched in 2002.
Who created Victoria's Secret & Co.?
Victoria's Secret & Co. was created through a corporate spin-off initiated by L Brands. The Victoria's Secret brand was originally founded by Roy Raymond in 1977 and sold to The Limited (later L Brands) in 1982 for approximately $1 million. Under Les Wexner's leadership at L Brands, Victoria's Secret grew into a national retail chain. The spin-off in 2021 created an independent public company.
What is Victoria's Secret & Co.'s market position?
Victoria's Secret & Co. is one of the largest specialty retailers of women's intimate apparel in the world. The company reported $6.553 billion in net sales for fiscal 2025 and operates 793 North American stores, digital channels, and approximately 627 international partner stores. The company faces competition from newer inclusive brands like Aerie, Savage X Fenty, and ThirdLove, but its Q1 2026 results (15 percent net sales growth, 13 percent comparable sales growth) indicate that its transformation strategy is gaining traction.
What brands does Victoria's Secret & Co. own?
Victoria's Secret & Co. owns two primary brands: Victoria's Secret (lingerie, intimate apparel, sleepwear, loungewear, and beauty products) and Pink (loungewear, sleepwear, bras, panties, and beauty products targeting younger consumers). The company also sells Victoria's Secret Beauty products, including fragrances and cosmetics, under the Victoria's Secret brand name.
Victoria's Secret & Co. operates under a comprehensive ESG framework anchored in its commitment to supporting women as customers, associates, talent, and supply chain partners. The Nominating and Governance Committee of the Board oversees ESG strategy, with day-to-day coordination by the ESG & Sustainability team.
Climate Action: Victoria's Secret has established science-based targets validated by SBTi, committing to reduce absolute Scope 1 and 2 greenhouse gas emissions by 42% by 2030 from a 2022 base year, and reduce absolute Scope 3 emissions by 42% by 2030. The company completed a climate risk assessment aligned with the IFRS S2 framework in 2024, identifying vulnerabilities in its supply chain particularly in Vietnam and Sri Lanka. The company sources 100% carbon-free energy for its Columbus-based home office and distribution centers through Emissions-Free Energy Certificates from Energy Harbor.
Supply Chain Transparency: Victoria's Secret has mapped 100% of its Tiers 1 and 2 lingerie and apparel supply chain, 100% of Tier 3 cotton spinners, and one-third of Tier 4 cotton fibers. The company direct-sources approximately one-third of its cotton annually. Over 80% of core production partners have worked with the company for over twenty years. The company launched a sustainable supply chain finance program with HSBC, providing early payment on invoices to vendors who meet specific social and environmental sustainability achievements.
Sustainable Materials: The company reports sourcing 24% of its polyester and 11% of polyamide from recycled materials. Victoria's Secret targets 100% certified Manufacturing Restricted Substance List chemicals for core lingerie and apparel products. The company has implemented a forest products policy requiring all catalog and packaging materials to be FSC-certified or contain recycled content.
Ethical Sourcing and Labor Practices: Following historical criticism of labor conditions, Victoria's Secret established the Worker Empowerment Program in 2021, providing training and support for garment workers in key manufacturing countries including Thailand, Vietnam, and Sri Lanka. The company conducts regular audits of manufacturing facilities and maintains a zero-tolerance policy for forced labor and child labor.
Diversity and Inclusion: Since its 2021 spinoff, Victoria's Secret has expanded inclusive sizing across most product lines and featured models of diverse body types, ages, and backgrounds in marketing campaigns. The 2025 Victoria's Secret Fashion Show revival featured a diverse cast including athlete Angel Reese, representing the brand's shift toward inclusive representation.
Community Engagement: Through the Victoria's Secret Global Fund for Women, the company has committed over $10 million to women's causes since 2021, focusing on supporting female entrepreneurs and women's health initiatives globally.
Victoria's Secret has received recognition for its brand transformation, retail innovation, and corporate responsibility, particularly following its 2021 spinoff and CEO Hillary Super's turnaround strategy.
Victoria's Secret has faced significant controversies throughout its history, particularly related to labor practices, body image representation, corporate governance, and data security.
Cyber Security Incident (May 2025): In May 2025, Victoria's Secret experienced a security incident that forced the company to shut down its website and some store services temporarily. The company shut down corporate systems and e-commerce on May 26, 2025, and restored its website on May 29. The breach delayed the company's Q1 2025 earnings release but did not materially impact financial results. The incident raised concerns about customer data protection in the intimate apparel category.
Historical Labor and Supply Chain Issues: Victoria's Secret faced extensive criticism for labor conditions in its manufacturing facilities during the 2000s and 2010s. In 2006, the Financial Times reported that factory workers in Thailand were paid only $7 per day to produce bras. In 2011, investigations revealed working conditions in Jordanian factories described as comparable to slave labor. These reports drove the company's current commitment to supply chain transparency and ethical labor standards.
Factory Bankruptcy and Worker Compensation (2021): The Brilliant Alliance factory in Thailand declared bankruptcy, leaving over 1,250 garment workers owed $8.3 million in unpaid wages. Victoria's Secret fronted the money to compensate the affected workers, setting a precedent for corporate responsibility in supply chain worker protection.
Body Image and Representation: Throughout the 2000s and 2010s, Victoria's Secret faced sustained criticism for promoting unrealistic body standards through its exclusive use of extremely thin models. This criticism intensified with the rise of body positivity movements, ultimately driving the company's current commitment to inclusive representation under CEO Hillary Super.
Corporate Governance and Leslie Wexner: The company faced governance challenges under L Brands ownership related to the association between founder Leslie Wexner and Jeffrey Epstein. Following the 2021 spinoff, Victoria's Secret established independent governance structures and enhanced oversight mechanisms.
Activist Investor Challenges (2025): Activist investor Barington Capital Group launched a campaign against Victoria's Secret, seeking to alter the company's board and end a recently adopted poison pill defense plan. The company successfully defended its position and continued its independent growth trajectory under Hillary Super's leadership.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Victorias Secret Co | USA | 1977 | Mass market | Global | Womens |
Market Positioning: Victoria's Secret competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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