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  4. Victoria's Secret
Victoria's Secret logo
Fashion & Apparel

Who Owns Victoria's Secret?

Victoria's Secret & Co. (NYSE: VSXY) is an independent publicly traded specialty retailer headquartered in Reynoldsburg, Ohio. The company was spun off from L Brands in August 2021 and is not owned by any parent company. In fiscal year 2025, Victoria's Secret reported net sales of $6.55 billion, up 5% year-over-year, with Q4 comparable sales growth of 8%. CEO Hillary Super leads the company's turnaround strategy. The company forecasts FY2026 net sales of $6.85 billion to $6.95 billion.

Parent Company

Victoria's Secret & Co.

Founded

1977

Status

Publicly Traded

Headquarters

Columbus, Ohio, USA

mid rangemass marketGlobalwomensethical sourcingsustainable materialssupply chain transparencywomen empowermentrenewable energyOfficial Website

Who Owns Victoria's Secret?

  • Parent Company: Victoria's Secret & Co.
  • Ownership Type: Publicly traded
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: VSCO
BrandParent CompanyOwnership Type
Victoria's SecretVictoria's Secret & Co.Publicly traded

Where to Buy

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AmazonVictoria's Secret on Amazon

History of Victoria's Secret

  • Founded: 1977
  • Founders: Roy Raymond

Victoria's Secret was founded in 1977 by Roy Raymond as a lingerie retailer in San Francisco, California. The brand launched with the vision of providing quality lingerie to women in a comfortable shopping environment. Victoria's Secret quickly gained popularity, establishing itself as a leading lingerie brand.

In 1982, Limited Brands (later renamed L Brands) acquired Victoria's Secret, recognizing its potential as a major fashion brand. Under L Brands' ownership, Victoria's Secret expanded rapidly, establishing retail stores across the United States and internationally. The brand became one of the world's largest lingerie retailers.

Throughout the 1990s and 2000s, Victoria's Secret expanded its product offerings to include fashion, beauty, and accessories. The brand launched the famous Victoria's Secret Fashion Show, becoming a major marketing and entertainment event. Victoria's Secret became a cultural icon and global fashion brand.

Victoria's Secret expanded internationally, establishing operations in multiple countries and regions. The brand invested in e-commerce, digital marketing, and customer experience. Victoria's Secret became one of the world's largest lingerie and fashion brands.

In August 2021, L Brands completed the spinoff of Victoria's Secret & Co. as an independent publicly traded company on the NYSE, with Bath & Body Works remaining as the renamed L Brands entity. As an independent company, Victoria's Secret has invested in modernization, inclusivity, and international expansion.

In 2024, Hillary Super was appointed CEO, joining from Savage X Fenty where she had served as CEO. Under Super's leadership, the Victoria's Secret Fashion Show was revived and held in October 2025 at Steiner Studios in New York City, featuring a diverse lineup of models including athlete Angel Reese. The company reported FY2025 net sales of $6.55 billion, up 5% from $6.23 billion in FY2024, with Q4 2025 net sales of $2.27 billion and comparable sales growth of 8%. International sales grew 27% in fiscal 2025, with Q4 international sales up 43% year-over-year. The company forecasts FY2026 net sales of $6.85 billion to $6.95 billion.

About Victoria's Secret & Co.

Is Victoria's Secret & Co. owned by another company?
No, Victoria's Secret & Co. is an independent publicly traded company. It was spun off from L Brands (formerly Limited Brands) in August 2021 and operates independently. L Brands retained Bath & Body Works and changed its name to Bath & Body Works, Inc. Victoria's Secret & Co. has no parent organization or controlling shareholder.

Is Victoria's Secret & Co. publicly traded?
Yes, Victoria's Secret & Co. is publicly traded on the New York Stock Exchange under the ticker symbol VSCO. The company began trading in August 2021 following its spin-off from L Brands. Institutional investors hold the majority of shares.

When was Victoria's Secret & Co. founded?
Victoria's Secret & Co. was established in August 2021 when L Brands completed the spin-off of Victoria's Secret into an independent publicly traded company. The Victoria's Secret brand itself was founded in 1977 by Roy Raymond in San Francisco. The Pink brand was launched in 2002.

Who created Victoria's Secret & Co.?
Victoria's Secret & Co. was created through a corporate spin-off initiated by L Brands. The Victoria's Secret brand was originally founded by Roy Raymond in 1977 and sold to The Limited (later L Brands) in 1982 for approximately $1 million. Under Les Wexner's leadership at L Brands, Victoria's Secret grew into a national retail chain. The spin-off in 2021 created an independent public company.

What is Victoria's Secret & Co.'s market position?
Victoria's Secret & Co. is one of the largest specialty retailers of women's intimate apparel in the world. The company reported $6.553 billion in net sales for fiscal 2025 and operates 793 North American stores, digital channels, and approximately 627 international partner stores. The company faces competition from newer inclusive brands like Aerie, Savage X Fenty, and ThirdLove, but its Q1 2026 results (15 percent net sales growth, 13 percent comparable sales growth) indicate that its transformation strategy is gaining traction.

What brands does Victoria's Secret & Co. own?
Victoria's Secret & Co. owns two primary brands: Victoria's Secret (lingerie, intimate apparel, sleepwear, loungewear, and beauty products) and Pink (loungewear, sleepwear, bras, panties, and beauty products targeting younger consumers). The company also sells Victoria's Secret Beauty products, including fragrances and cosmetics, under the Victoria's Secret brand name.

  • Founded: 2021
  • Headquarters: Reynoldsburg, Ohio, USA
  • Company Type: Publicly Traded
  • Stock: NYSE: VSCO
  • Revenue: $6.553 billion (FY2025, ended January 31, 2026)
  • Employees: Approximately 30,000

Visit Victoria's Secret & Co. website

View full company profile for Victoria's Secret & Co.

Where Is Victoria's Secret Made / Based?

  • Headquarters: Columbus, Ohio, USA
  • Manufacturing / Operations: United States, Vietnam, China, Other countries

Victoria's Secret Categories & Tags

LingerieFashionBeautyRetailBath Body WorksAmerican Brand

Victoria's Secret Sustainability & Ethics

Victoria's Secret & Co. operates under a comprehensive ESG framework anchored in its commitment to supporting women as customers, associates, talent, and supply chain partners. The Nominating and Governance Committee of the Board oversees ESG strategy, with day-to-day coordination by the ESG & Sustainability team.

Climate Action: Victoria's Secret has established science-based targets validated by SBTi, committing to reduce absolute Scope 1 and 2 greenhouse gas emissions by 42% by 2030 from a 2022 base year, and reduce absolute Scope 3 emissions by 42% by 2030. The company completed a climate risk assessment aligned with the IFRS S2 framework in 2024, identifying vulnerabilities in its supply chain particularly in Vietnam and Sri Lanka. The company sources 100% carbon-free energy for its Columbus-based home office and distribution centers through Emissions-Free Energy Certificates from Energy Harbor.

Supply Chain Transparency: Victoria's Secret has mapped 100% of its Tiers 1 and 2 lingerie and apparel supply chain, 100% of Tier 3 cotton spinners, and one-third of Tier 4 cotton fibers. The company direct-sources approximately one-third of its cotton annually. Over 80% of core production partners have worked with the company for over twenty years. The company launched a sustainable supply chain finance program with HSBC, providing early payment on invoices to vendors who meet specific social and environmental sustainability achievements.

Sustainable Materials: The company reports sourcing 24% of its polyester and 11% of polyamide from recycled materials. Victoria's Secret targets 100% certified Manufacturing Restricted Substance List chemicals for core lingerie and apparel products. The company has implemented a forest products policy requiring all catalog and packaging materials to be FSC-certified or contain recycled content.

Ethical Sourcing and Labor Practices: Following historical criticism of labor conditions, Victoria's Secret established the Worker Empowerment Program in 2021, providing training and support for garment workers in key manufacturing countries including Thailand, Vietnam, and Sri Lanka. The company conducts regular audits of manufacturing facilities and maintains a zero-tolerance policy for forced labor and child labor.

Diversity and Inclusion: Since its 2021 spinoff, Victoria's Secret has expanded inclusive sizing across most product lines and featured models of diverse body types, ages, and backgrounds in marketing campaigns. The 2025 Victoria's Secret Fashion Show revival featured a diverse cast including athlete Angel Reese, representing the brand's shift toward inclusive representation.

Community Engagement: Through the Victoria's Secret Global Fund for Women, the company has committed over $10 million to women's causes since 2021, focusing on supporting female entrepreneurs and women's health initiatives globally.

Awards & Recognition

Victoria's Secret has received recognition for its brand transformation, retail innovation, and corporate responsibility, particularly following its 2021 spinoff and CEO Hillary Super's turnaround strategy.

  • FY2025 Business Performance: Victoria's Secret delivered FY2025 net sales of $6.55 billion, up 5% year-over-year, with Q4 comparable sales growth of 8%, the best streak in four years. The company exceeded its guidance and initiated FY2026 guidance of $6.85-$6.95 billion
  • Retail and E-commerce Innovation: The company's Store of the Future format has been recognized for energy efficiency and sustainable building practices. The format is expected to reach approximately 250 North American stores (30% of the fleet) by end of fiscal 2026
  • Marketing Transformation: The 2025 Victoria's Secret Fashion Show revival at Steiner Studios in New York City, featuring diverse casting including athlete Angel Reese, was recognized as a successful brand transformation effort. Adweek named Victoria's Secret among its "Brands on the Rise" in 2024
  • Sustainability Recognition: Victoria's Secret's science-based targets have been validated by SBTi. The company's sustainable supply chain finance program with HSBC has been acknowledged as innovative for supporting supplier sustainability achievements
  • International Growth: International sales grew 27% in FY2025 and 43% in Q4 2025, with the international segment representing approximately 15% of total sales. The company's asset-light expansion model through franchise, license, wholesale, and joint venture structures has been recognized as capital-efficient

Victoria's Secret Recalls & Controversies

Victoria's Secret has faced significant controversies throughout its history, particularly related to labor practices, body image representation, corporate governance, and data security.

Cyber Security Incident (May 2025): In May 2025, Victoria's Secret experienced a security incident that forced the company to shut down its website and some store services temporarily. The company shut down corporate systems and e-commerce on May 26, 2025, and restored its website on May 29. The breach delayed the company's Q1 2025 earnings release but did not materially impact financial results. The incident raised concerns about customer data protection in the intimate apparel category.

Historical Labor and Supply Chain Issues: Victoria's Secret faced extensive criticism for labor conditions in its manufacturing facilities during the 2000s and 2010s. In 2006, the Financial Times reported that factory workers in Thailand were paid only $7 per day to produce bras. In 2011, investigations revealed working conditions in Jordanian factories described as comparable to slave labor. These reports drove the company's current commitment to supply chain transparency and ethical labor standards.

Factory Bankruptcy and Worker Compensation (2021): The Brilliant Alliance factory in Thailand declared bankruptcy, leaving over 1,250 garment workers owed $8.3 million in unpaid wages. Victoria's Secret fronted the money to compensate the affected workers, setting a precedent for corporate responsibility in supply chain worker protection.

Body Image and Representation: Throughout the 2000s and 2010s, Victoria's Secret faced sustained criticism for promoting unrealistic body standards through its exclusive use of extremely thin models. This criticism intensified with the rise of body positivity movements, ultimately driving the company's current commitment to inclusive representation under CEO Hillary Super.

Corporate Governance and Leslie Wexner: The company faced governance challenges under L Brands ownership related to the association between founder Leslie Wexner and Jeffrey Epstein. Following the 2021 spinoff, Victoria's Secret established independent governance structures and enhanced oversight mechanisms.

Activist Investor Challenges (2025): Activist investor Barington Capital Group launched a campaign against Victoria's Secret, seeking to alter the company's board and end a recently adopted poison pill defense plan. The company successfully defended its position and continued its independent growth trajectory under Hillary Super's leadership.

Brands Owned by Victoria's Secret & Co.

Victoria's SecretFashion Apparel

Victoria's Secret

Owned by Victoria's Secret & Co.

American lingerie, clothing, and beauty retailer known for its fashion shows and catalogues, specializing in women's intimate apparel and beauty products. Independent publicly traded company (NYSE: VSXY) since 2021 spinoff from L Brands.

lingeriewomens-fashionbeauty-products
View all brands owned by Victoria's Secret & Co.

Victoria's Secret Ownership: Pros & Cons

Advantages

  • +Independent publicly traded company with full strategic autonomy under CEO Hillary Super
  • +FY2025 net sales of $6.55 billion, up 5% year-over-year, with Q4 comparable sales growth of 8%, the best streak in four years
  • +International sales grew 27% in FY2025, with Q4 international sales up 43%, representing approximately 15% of total sales with significant headroom for growth
  • +Diversified brand portfolio across Victoria's Secret, PINK, and Adore Me, covering lingerie, beauty, and digital-first intimates
  • +$1 billion beauty and fragrance business providing lower price-point entry to the brand
  • +FY2026 guidance of $6.85-$6.95 billion in net sales with operating income of $430-$460 million
  • +Asset-light international expansion through franchise, license, wholesale, and joint venture structures

Considerations

  • -Competition from inclusive and direct-to-consumer intimates brands like Savage X Fenty, Aerie, and ThirdLove
  • -Dependence on mall traffic for retail store performance, though stores have proven to be a competitive advantage under Super's strategy
  • -Cyber security incident in May 2025 temporarily shut down website and store services
  • -Ongoing brand transformation requires continued investment in marketing and product innovation
  • -International expansion requires significant investment and execution in diverse markets
  • -Tariff pressure of $85 million in FY2025, though lower tariff costs have improved the FY2026 outlook

Frequently Asked Questions About Victoria's Secret

Sources & Further Reading

  • [Victoria's Secret & Co. FY2025 Q4 and Full Year Results](
  • [Victoria's Secret & Co. Q1 2026 Results](
  • [CNBC: Victoria's Secret Q4 2025 Earnings](
  • [CNBC: Victoria's Secret Q1 2026 Earnings](
  • [Victoria's Secret Official Website](
  • [Victoria's Secret & Co. Investor Relations](
  • [Victoria's Secret ESG Strategy](
  • [Reuters: Victoria's Secret Cyber Incident (2025)](
  • [Yahoo Finance: Victoria's Secret International Growth](
  • [Science Based Targets Initiative](
  • [SEC EDGAR: Victoria's Secret & Co. Filings](

Competitors to Victoria's Secret

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
American ApparelAmerican Apparel
Gildan Activewear
USA
1989
Mass marketUnited statesUnisex
Calvin KleinCalvin Klein
Pvh Corp
USA
1968
PremiumGlobalAll Genders
Claire'sClaire's
Ames Watson Capital
USA
1961
Mass marketUnited statesGirls
Cracker BarrelCracker Barrel
Cracker Barrel Old Country Store
USA
1969
Mass marketUnited statesAll Genders
CVS PharmacyCVS Pharmacy
Cvs Health
USA
1963
Mass marketUnited statesAll Genders
DiorDior
Lvmh
France
1946
LuxuryGlobalAll Genders

Learn More About Competitors

American ApparelFashion Apparel

American Apparel

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Los Angeles clothing brand known for vertically integrated manufacturing and basics apparel, now owned by Gildan Activewear.

clothingbasicsapparel
Calvin KleinFashion Apparel

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American fashion brand founded in New York City in 1968, known for jeans, underwear, and fragrances. Owned by PVH Corp since 2003.

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Claire'sFashion Apparel

Claire's

Owned by Ames Watson Capital

American retail brand offering fashion jewelry, accessories, and ear-piercing services for tweens, teens, and young women, owned by Ames Watson Capital.

jewelryaccessoriesear-piercing
Cracker BarrelFood Service Restaurants

Cracker Barrel

Owned by Cracker Barrel Old Country Store, Inc.

American restaurant and gift shop chain known for Southern country cooking and old country store decor.

restaurantsouthern-foodamerican-brand
CVS PharmacyHealthcare Pharmaceuticals

CVS Pharmacy

Owned by CVS Health Corporation

American pharmacy retail chain and one of the largest pharmacy networks in the United States, owned by CVS Health.

pharmacyretailhealthcare
DiorFashion Apparel

Dior

Owned by LVMH Moët Hennessy Louis Vuitton SE

French luxury fashion house founded in 1946 by Christian Dior, owned by LVMH. Haute couture, ready-to-wear, leather goods, fragrance, and beauty.

luxuryfashionhaute-couture

Competitive Analysis

Market Positioning: Victoria's Secret competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Victoria's Secret

Looking for brands with different ownership structures? These similar brands are not owned by Victoria's Secret & Co., giving you alternative choices that support different corporate structures.

IzodFashion Apparel

Izod

Owned by Authentic Brands Group

American casual sportswear and golf apparel brand founded in 1938, known for polo shirts and preppy aesthetic. Owned by Authentic Brands Group since 2021 and operated through licensing partners.

golfsportswearpolo-shirts
Privately Owned

Izod is privately owned, unlike Victoria's Secret which is under a publicly traded parent company.

NauticaFashion Apparel

Nautica

Owned by Authentic Brands Group

American apparel brand specializing in nautical-inspired clothing, outerwear, and lifestyle products for men, women, and children. Owned by Authentic Brands Group and operated by Catalyst Brands.

nautical-fashionapparelouterwear
Privately Owned

Nautica is privately owned, unlike Victoria's Secret which is under a publicly traded parent company.

SkechersFashion Apparel

Skechers

Owned by Skechers U.S.A., Inc.

American footwear brand known for comfort-focused shoes, the third-largest footwear company globally by revenue.

footwearcomfort-shoessneakers
Privately Owned

Skechers is privately owned, unlike Victoria's Secret which is under a publicly traded parent company.

Van HeusenFashion Apparel

Van Heusen

Owned by Authentic Brands Group

American dress shirt and professional apparel brand with roots dating to 1881, now owned by Authentic Brands Group and operated through licensing partnerships.

dress-shirtsprofessional-apparelamerican-brand
Privately Owned

Van Heusen is privately owned, unlike Victoria's Secret which is under a publicly traded parent company.

ChampionFashion Apparel

Champion

Owned by Authentic Brands Group

American sportswear brand known for hoodies and sweatshirts, owned by Authentic Brands Group.

sportswearathletic-apparelhoodies
Privately Owned

Champion is privately owned, unlike Victoria's Secret which is under a publicly traded parent company.

Claire'sFashion Apparel

Claire's

Owned by Ames Watson Capital

American retail brand offering fashion jewelry, accessories, and ear-piercing services for tweens, teens, and young women, owned by Ames Watson Capital.

jewelryaccessoriesear-piercing
Privately Owned

Claire's is privately owned, unlike Victoria's Secret which is under a publicly traded parent company.

Victoria's Secret & Co. Stock Information

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Last reviewed: August 15, 2026 · Reviewed by Who Brands Editorial Team