Who Owns Durabrand?
Durabrand is owned by Walmart Inc., a publicly traded American multinational retail corporation founded by Sam Walton in 1962. Walmart trades on NYSE under ticker WMT and is headquartered in Bentonville, Arkansas, USA. Durabrand was launched in early 1999 as Walmart's electronics private label brand.
Parent Company
Walmart Inc.
Founded
1999
Status
Publicly Traded
Headquarters
Bentonville, Arkansas, USA
Who Owns Durabrand?
- Parent Company: Walmart Inc.
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NYSE: WMT
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Durabrand | Walmart Inc. | Wholly owned |
History of Durabrand
- Founded: 1999
- Founders: Walmart (internal development)
Durabrand was launched by Walmart in early 1999 as the company's private label tradename for electronics products. The brand was created as an affordable, generic alternative to name-brand electronics, initially focusing on basic audio equipment and small electronics.
Throughout the 2000s, Durabrand expanded its product range significantly, adding portable CD players, stereo systems, televisions, and other consumer electronics. The brand became known for providing budget-friendly options while maintaining basic quality standards.
In the UK market, Durabrand was available through Asda (Walmart's UK subsidiary) where it replaced the Pacific brand name. The brand gained market share by offering reliable electronics at competitive price points.
In recent years, Durabrand has evolved to serve both as a standalone brand and as a manufacturing partner for other Walmart electronics brands, including onn. The brand continues to produce TVs, audio equipment, and electronics accessories while adapting to changing technology trends and consumer preferences.
About Walmart Inc.
What does Walmart own?
Walmart Inc. owns and operates Walmart discount stores, Walmart Supercenters, Walmart Neighborhood Markets, and Sam's Club warehouse clubs in the United States. Internationally, Walmart owns a majority stake in Flipkart, India's leading e-commerce platform; Walmart Mexico (Walmex), the largest retailer in Mexico; Walmart Canada; and operations in Central America, Chile, China, and other markets. Walmart also owns Walmart+, its subscription membership service, and Walmart Connect, its retail media advertising network.
Is Walmart publicly traded?
Yes, Walmart Inc. is listed on the New York Stock Exchange under ticker WMT. The company has been publicly listed since 1970. The Walton family, descendants of founder Sam Walton, collectively hold approximately 46% of Walmart's shares through Walton Enterprises LLC and other entities, giving them effective control over the company. The remaining shares are held by institutional investors and public shareholders.
Who founded Walmart?
Walmart was founded by Sam Walton, who opened the first Walmart store in Rogers, Arkansas on July 2, 1962. Walton had previously operated Ben Franklin variety stores as a franchisee and had developed a deep understanding of retail operations. His concept was to offer a wide range of merchandise at consistently low prices in smaller towns underserved by larger retailers. Sam Walton died in April 1992 at the age of 74. The Walton family continues to hold a controlling stake in the company.
Where is Walmart headquartered?
Walmart is headquartered in Bentonville, Arkansas, USA, where the company has been based since its founding. The company's global headquarters and principal executive offices are located in Bentonville. Walmart operates more than 10,500 stores and clubs across more than 20 countries, with its largest concentration of stores in the United States.
How many stores does Walmart operate?
Walmart operates more than 10,500 stores and clubs across more than 20 countries. In the United States, Walmart operates approximately 4,600 stores under the Walmart banner and approximately 600 Sam's Club locations. Internationally, Walmart operates stores in Mexico, Canada, China, Central America, Chile, and other markets, and holds a majority stake in Flipkart, India's leading e-commerce platform.
Who owns Walmart?
Walmart Inc. is publicly traded on the NYSE, but the Walton family holds a controlling interest of approximately 46% of shares through Walton Enterprises LLC and other entities. The Walton family, descendants of founder Sam Walton, are among the wealthiest families in the world as a result of this stake. The remaining approximately 54% of shares are held by institutional investors and public shareholders. Doug McMillon serves as President and CEO.
- Founded: 1962
- Headquarters: Bentonville, Arkansas, USA
- Company Type: Publicly Traded
- Stock: NYSE: WMT
Where Is Durabrand Made / Based?
- Headquarters: Bentonville, Arkansas, USA
- Manufacturing / Operations: United States, China, Japan, Mexico, Various international locations
Brands Owned by Walmart Inc.
- Allswell - Walmart's direct-to-consumer mattress and bedding brand offering quality sleep p...
- Better Homes & Gardens - Licensed home goods brand available exclusively at Walmart, offering stylish fur...
- bettergoods - Walmart's elevated private label food brand launched in 2024, offering chef-insp...
- Equate - Walmart's flagship health and beauty private label brand with 75% U.S. household...
- Fabuloso - Walmart-owned multipurpose cleaner brand offering affordable and effective clean...
- Flipkart - Indian e-commerce platform owned by Walmart, offering online retail, electronics...
- Freshness Guaranteed - Walmart's fresh produce and perishable foods brand offering quality fruits, vege...
- George - Walmart's flagship clothing brand offering affordable and stylish apparel for me...
- Great Value - Walmart's private label brand offering affordable groceries and household produc...
- Mainstays - Walmart's primary private label brand offering affordable home furniture, beddin...
- Marketside - Walmart's fresh and prepared foods brand offering restaurant-quality deli items,...
- Ol' Roy - Walmart's private label dog food brand offering affordable dry and canned dog fo...
- onn - Walmart's private label consumer electronics brand offering affordable TVs, tabl...
- Parent's Choice - Walmart's private label baby products brand offering affordable diapers, wipes, ...
- Pen+Gear - Walmart's private label office supplies brand offering affordable paper, writing...
- The Pioneer Woman - Licensed kitchenware and home decor brand created by Ree Drummond, featuring rus...
- Protective - Walmart's private label cleaning supplies brand offering affordable household cl...
- Pure Balance - Walmart's pet food brand offering natural and nutritious food options for dogs a...
- Sam's Choice - Walmart's premium private label brand offering higher-quality groceries, beverag...
- Scoop - Walmart's laundry detergent brand offering affordable and effective cleaning sol...
- Simply Basic - Walmart's private label brand offering essential personal care and beauty produc...
- Spring Valley - Walmart's private label brand offering vitamins, supplements, and herbal product...
- Terra & Sky - Walmart's plus-size women's clothing brand offering stylish and comfortable appa...
- Time and Tru - Walmart's women's clothing brand offering stylish and affordable apparel with a ...
- Wonder Nation - Walmart's children's clothing brand offering durable, comfortable, and stylish a...
Durabrand Ownership: Pros & Cons
Advantages
- +Affordable electronics with competitive pricing compared to national brands
- +Wide product availability across Walmart's extensive global store network
- +Established brand with over two decades of market presence
- +Backed by Walmart's purchasing power and supply chain expertise
- +Manufacturing capabilities for other Walmart electronics brands
- +Focus on budget-conscious consumers seeking reliable electronics
Considerations
- -Limited availability outside Walmart stores
- -Product quality may vary by category and manufacturer
- -Competition from budget electronics brands and online retailers
- -Dependency on Walmart's sourcing and quality control standards
- -Balance between affordability and technology features
- -Global supply chain challenges affecting electronics production
Frequently Asked Questions About Durabrand
Where to Buy
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