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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Consumer Electronics
  4. Honor
Honor logo
Consumer Electronics

Who Owns Honor?

Honor is owned by Honor Device Co., Ltd., an independent Chinese technology company. Originally established in 2013 as a Huawei sub-brand, Honor was sold by Huawei in November 2020 to a consortium of over 30 Chinese agents and dealers led by Shenzhen Zhixin New Information Technology Co., Ltd. Honor operates as a fully independent, privately held company headquartered in Shenzhen, China. The company shipped over 71 million smartphones in 2025 and is preparing for a potential IPO in 2026.

Parent Company

Honor Device Co.

Acquired

2020

Status

Private

Headquarters

Shenzhen, Guangdong Province, China

Honor Timeline

2013

Honor

Founded by Huawei (original creator)

Founded
2020
Acquired by Honor Device Co.

Honor Device Co. acquired Honor

Acquired
mid rangemass marketGlobalall-agesOfficial Website

Who Owns Honor?

  • Parent Company: Honor Device Co.
  • Ownership Type: Independent
  • Acquisition Year: 2020
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
HonorHonor Device Co.Independent

Where to Buy

Disclosure: We may earn commission from purchases
AmazonHonor on Amazon

History of Honor

  • Founded: 2013
  • Founders: Huawei (original creator)
  • Acquired by Honor Device Co.: 2020

Honor was established by Huawei in 2013 as a sub-brand targeting younger, digitally native consumers seeking smartphones at competitive prices. The brand quickly gained market share in China through online-focused sales channels and aggressive pricing. Honor developed its own identity distinct from Huawei's premium positioning, cultivating a younger customer base through social media marketing and partnerships with online influencers.

Throughout the mid-2010s, Honor grew rapidly, expanding from budget devices into mid-range and eventually premium smartphones. The brand launched in international markets including Europe, India, and Southeast Asia. By 2019, Honor was shipping approximately 70 million smartphones annually and had established a presence in over 70 countries.

In November 2020, Huawei sold Honor to a consortium led by Shenzhen Zhixin New Information Technology for an estimated $15.2 billion. The sale was prompted by U.S. government sanctions that severely restricted Huawei's ability to source components including advanced semiconductors and software including Google Mobile Services. By divesting Honor, Huawei aimed to preserve the brand as an independent entity free from sanctions restrictions.

Following the separation, Honor regained access to Google Mobile Services, Qualcomm chipsets, and other critical technology partnerships that had been restricted under Huawei's ownership. This restoration of access was essential for Honor's international competitiveness, as smartphones without Google services had become difficult to sell in most markets outside China.

The company launched its Magic series of premium smartphones, beginning with the Magic3 in 2021. The Magic series has since become Honor's flagship product line, competing with premium devices from Samsung, Xiaomi, and Oppo. Honor also expanded into laptops with the MagicBook line, tablets, wearables, and smart home devices.

In 2024 and 2025, Honor accelerated its international expansion. According to IDC data, in the first three quarters of 2025, Honor led all top smartphone brands in overseas shipment growth in premium segments (above $300) and upper-mid tablets. The Magic7 series, launched in late 2024, drove significant growth in European and Middle Eastern markets.

Honor has also invested in foldable smartphone technology. The Magic V series of foldable phones competes with Samsung's Galaxy Z Fold and Huawei's Mate X series. The company has also developed its own AI capabilities, integrating on-device artificial intelligence features into its MagicOS software platform.

As of 2026, Honor is preparing for a potential IPO. The company has reportedly engaged investment banks to advise on the listing, which could value the company at several billion dollars. The IPO would provide capital for R&D investment, supply chain development, and further international expansion.

About Honor Device Co.

Is Honor owned by Huawei?
No, Honor became independent from Huawei in November 2020 when it was sold to a consortium led by Shenzhen Zhixin New Information Technology Co., Ltd. Honor operates independently, though questions about ongoing connections persist. Shenzhen Zhixin holds a 49.55% stake as the controlling shareholder.

Who owns Honor now?
Honor is owned by over 23 institutional shareholders led by Shenzhen Zhixin New Information Technology Co., Ltd. (49.55% stake). Other shareholders include China Mobile, China Telecom, BOE Technology, and Guoxin Capital. The company reformed into a joint-stock company in December 2024 in preparation for its IPO.

Can Honor use Google services?
Yes, after becoming independent from Huawei, Honor regained access to Google Mobile Services, allowing the company to compete in global markets where Google services are essential.

How many phones did Honor sell in 2025?
Honor shipped a record 71 million smartphones in 2025, growing 11% year-over-year. Of those, 10 million were flagship devices. The Magic7 series and Magic V5 foldable were key drivers of growth.

Where is Honor headquartered?
Honor Device is headquartered in Shenzhen, China, where the company maintains its corporate offices, research and development facilities, and global operations center.

Is Honor going public?
Yes, Honor filed for IPO counseling with the China Securities Regulatory Commission in June 2025, with CITIC Securities as lead underwriter. The company plans to list A-shares on the Shenzhen Stock Exchange. The counseling phase ran through March 2026, and the fourth IPO tutoring progress report was filed in mid-2026.

What is the Honor Alpha Strategy?
The Alpha Strategy is Honor's AI initiative launched in 2025, committing to invest over $10 billion over five years in AI-powered device ecosystems. The strategy aims to make every Honor device smart through artificial intelligence capabilities, positioning Honor as an AI terminal ecosystem company.

  • Founded: 2013
  • Headquarters: Shenzhen, China
  • Company Type: Privately Held
  • Revenue: not publicly disclosed (smartphone shipments of 71 million units in 2025)

Visit Honor Device Co. website

View full company profile for Honor Device Co.

Where Is Honor Made / Based?

  • Headquarters: Shenzhen, Guangdong Province, China
  • Manufacturing / Operations: China, India, Vietnam

Honor Categories & Tags

SmartphonesMobile PhonesElectronicsFoldable PhonesIndependent Brand

Honor Sustainability & Ethics

Honor has implemented sustainability initiatives focused on responsible manufacturing, electronic waste reduction, and sustainable product design. The company complies with Chinese environmental regulations and international standards for electronics manufacturing.

Honor's products are designed with repairability considerations, with the company providing repair services and replacement parts through authorized service centers. The company has implemented packaging reduction initiatives, reducing plastic use in product packaging.

As a Chinese technology company operating globally, Honor faces geopolitical risks including trade restrictions and regulatory scrutiny in some markets. The company's independence from Huawei has helped it avoid the sanctions that affect its former parent, but the company must navigate complex international trade regulations.

Honor's supply chain includes component sourcing from multiple countries, including semiconductors from Qualcomm and MediaTek, displays from Samsung and BOE, and camera sensors from Sony. The company maintains conflict minerals compliance programs and supplier standards for labor and environmental practices.

The company has not published detailed ESG reports comparable to those of publicly traded competitors. If Honor proceeds with its planned IPO, increased disclosure requirements would likely lead to more comprehensive sustainability reporting.

Awards & Recognition

Honor has received recognition from technology publications and industry organizations. The brand's Magic series smartphones have been reviewed by publications including GSMArena, The Verge, and TechRadar, with particular praise for camera performance and value pricing.

Honor has exhibited at major technology trade shows including Mobile World Congress in Barcelona and IFA in Berlin. The company has used these events to launch new products and demonstrate its technology capabilities to international audiences.

The brand's foldable Magic V series has received coverage as a competitor to Samsung's foldable devices, with reviewers noting its competitive pricing and hardware specifications.

Honor has not prominently received independent consumer product awards. Recognition is primarily from technology publications, reviewer assessments, and market research reports from organizations including IDC and Counterpoint Research.

Honor Recalls & Controversies

Honor has faced relatively few product recalls or controversies since becoming independent in 2020. The company's products are generally well-regarded for quality and reliability.

As a former Huawei sub-brand, Honor's primary controversy relates to its origins. Some consumers and regulators have questioned whether Honor truly operates independently from Huawei. Honor has stated that it has no corporate, ownership, or operational ties to Huawei and operates as a completely separate entity. The company has demonstrated this independence through its partnerships with Qualcomm, Google, and other companies that do not supply Huawei.

Honor faces geopolitical risks as a Chinese technology company operating in international markets. Some governments have expressed concerns about Chinese technology companies and data security. Honor must comply with data protection regulations in all markets where it operates, including GDPR in Europe.

The company's planned IPO in 2026 could face regulatory scrutiny depending on the listing venue. If Honor lists on a Chinese stock exchange, it would be subject to Chinese securities regulations. If the company pursues an international listing, it would face additional regulatory requirements.

Honor has faced competition-related challenges in some markets where low-cost Chinese smartphone brands have been scrutinized for pricing practices. The company competes primarily on product features and pricing, and has not been subject to significant anti-competitive investigations.

Honor Ownership: Pros & Cons

Advantages

  • +Full independence from Huawei eliminates sanctions-related restrictions on components and software
  • +Regained access to Google Mobile Services and Qualcomm chipsets enables global competitiveness
  • +Strong R&D capabilities with over 8,000 engineers focused on innovation
  • +Rapidly growing market share with 71 million shipments in 2025, up 50% year-over-year
  • +Competitive pricing with flagship-level features challenges more expensive competitors
  • +Potential IPO in 2026 would provide capital for expansion and R&D

Considerations

  • -Building brand recognition independently without Huawei's established reputation takes time
  • -Intense competition from Samsung, Apple, Xiaomi, Oppo, and Vivo in global smartphone markets
  • -Private ownership limits access to public capital markets until IPO completes
  • -Geopolitical risks as a Chinese technology company operating in international markets
  • -Dependency on external chipset suppliers (Qualcomm, MediaTek) for critical components
  • -Need to continuously invest in R&D to keep pace with rapid technological change

Frequently Asked Questions About Honor

Sources & Further Reading

  • Honor Official Website:
  • IDC Worldwide Quarterly Mobile Phone Tracker:
  • Counterpoint Research:
  • Canalys Smartphone Analysis:
  • Reuters: Huawei sells Honor brand (November 2020):
  • GSMArena Honor Device Reviews:
  • Statista Smartphone Market Data:

Competitors to Honor

No direct competitors found in the same category. This could be because Honoroperates in a unique market segment or we're still building our competitor database.

Independent Alternatives to Honor

Looking for brands with different ownership structures? These similar brands are not owned by Honor Device Co., giving you alternative choices that support different corporate structures.

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Motorola

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American telecommunications brand founded in 1928. The consumer mobile division is owned by Lenovo Group, which acquired Motorola Mobility from Google in 2014 for approximately $2.91 billion.

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Motorola is owned by Lenovo Group Limited, a public company, a different structure than Honor's parent.

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E-reader devices and digital reading platform developed by Amazon, featuring E Ink displays and access to millions of e-books.

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FitbitConsumer Electronics

Fitbit

Owned by Alphabet Inc.

Fitness tracker and wearable technology brand owned by Google (Alphabet Inc.), known for activity trackers, smartwatches, and health monitoring devices.

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Fitbit is owned by Alphabet Inc., a public company, a different structure than Honor's parent.

Vizio Inc.Consumer Electronics

Vizio Inc.

Owned by Walmart Inc.

American consumer electronics company and smart TV manufacturer acquired by Walmart in December 2024 for approximately $2.3 billion. Known for affordable televisions and the SmartCast advertising platform with over 19 million active accounts.

smart-tvshome-entertainmentconnected-tv
Publicly Traded

Vizio Inc. is owned by Walmart Inc., a public company, a different structure than Honor's parent.

DurabrandConsumer Electronics

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Owned by Walmart Inc.

Walmart's private label electronics brand launched in 1999, offering budget TVs, audio equipment, DVD players, and accessories. Largely supplanted by Walmart's onn. brand in recent years.

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Publicly Traded

Durabrand is owned by Walmart Inc., a public company, a different structure than Honor's parent.

onnConsumer Electronics

onn

Owned by Walmart Inc.

Walmart's private label consumer electronics brand offering affordable TVs, tablets, headphones, speakers, and accessories exclusively through Walmart stores and Walmart.com.

electronicstvstablets
Publicly Traded

onn is owned by Walmart Inc., a public company, a different structure than Honor's parent.

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team