
iPhone is owned by Apple Inc. (NASDAQ: AAPL), a publicly traded American technology company headquartered in Cupertino, California. iPhone is not a separate subsidiary but Apple's flagship smartphone product line, developed internally and launched in 2007. Apple designs the hardware and software, while manufacturing is handled by contract partners including Foxconn and Pegatron in China and India.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| iPhone | Apple Inc. | Product line |
The iPhone was introduced by Apple co-founder and CEO Steve Jobs on January 9, 2007, at the Macworld conference in San Francisco. Jobs described the device as a combination of "a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough Internet communications device." The first iPhone went on sale on June 29, 2007, priced at $499 for the 4GB model and $599 for the 8GB model, with a two-year AT&T contract in the United States.
The original iPhone featured a 3.5-inch multi-touch display, a 2-megapixel camera, Safari web browser, and ran iPhone OS (later renamed iOS). It lacked 3G connectivity, an App Store, and copy-and-paste functionality, features that competitors already offered. Despite these limitations, Apple sold 6.1 million units of the original iPhone by the time it was discontinued in 2008.
The iPhone 3G, released in July 2008, added 3G network support and introduced the App Store, which would become a defining feature of the iPhone platform. The App Store launched with approximately 500 third-party applications. By 2024, the App Store hosted over 1.8 million applications and generated approximately $1.1 trillion in developer earnings since its launch.
The iPhone 4, released in June 2010, introduced the Retina display, a high-resolution screen that became an industry benchmark. It also introduced FaceTime video calling and a redesigned glass-and-stainless-steel body. The iPhone 4S, released in October 2011, introduced Siri, Apple's voice assistant. This was the last iPhone announced during Steve Jobs's lifetime; Jobs died on October 5, 2011, one day after the 4S announcement.
Under Tim Cook's leadership, Apple expanded the iPhone lineup. The iPhone 5 (2012) introduced a larger 4-inch screen and the Lightning connector, replacing the 30-pin dock connector. The iPhone 6 and 6 Plus (2014) moved to larger 4.7-inch and 5.5-inch displays, responding to consumer demand for bigger screens that Samsung and other Android manufacturers had capitalized on. The iPhone 6 series became the best-selling iPhone models to date, with over 220 million units sold.
The iPhone X (2017), pronounced "ten," marked the most significant redesign since the original iPhone. It removed the home button, introduced Face ID facial recognition, and adopted an edge-to-edge OLED display. The iPhone X was priced at $999, making it the first iPhone to cross the $1,000 threshold for the base model.
The iPhone 12 series (2020) introduced 5G connectivity across all models and a new flat-edge design reminiscent of the iPhone 4. The iPhone 13 series (2021) improved battery life and camera capabilities. The iPhone 14 series (2022) introduced the Dynamic Island on Pro models and satellite emergency messaging. The iPhone 15 series (2023) replaced the Lightning connector with USB-C, complying with European Union regulations requiring a common charging standard.
The iPhone 16 series was announced in September 2024. The lineup includes the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. Key features include the A18 and A18 Pro chips, a dedicated Camera Control button, and Apple Intelligence, Apple's generative AI platform. In spring 2025, Apple launched the iPhone 16e, a more affordable model priced at $599 that replaces the previous iPhone SE lineup.
According to Counterpoint Research, the iPhone 16 series became the world's best-selling smartphone globally in early 2025, with Apple claiming seven of the top 10 spots in global smartphone sales. The iPhone 16e contributed additional sales volume at its accessible price point.
What does Apple own?
Apple owns the iPhone, Mac, iPad, Apple Watch, AirPods, HomePod, and Apple Vision Pro hardware product lines, as well as software platforms including iOS, macOS, iPadOS, and watchOS. Apple's services portfolio includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple Fitness+, iCloud, and Apple Pay. Apple also owns Beats Electronics, acquired in 2014 for $3 billion.
Is Apple publicly traded?
Yes. Apple trades on NASDAQ under the ticker symbol AAPL. The company went public in December 1980. Apple is one of the most widely held stocks globally, with Vanguard, BlackRock, Berkshire Hathaway, and State Street among the largest shareholders.
Who founded Apple?
Apple was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. Steve Jobs led the company through its most transformative periods, including the launch of the iPhone in 2007. Tim Cook has served as CEO since Jobs' death in October 2011.
Where is Apple headquartered?
Apple is headquartered in Cupertino, California, at its Apple Park campus, which opened in 2017.
What is Apple's revenue?
Apple reported FY2025 annual revenue of $416.2 billion (ended September 27, 2025), with net income of $112.0 billion. For Q3 FY2026 (ended June 27, 2026), Apple reported revenue of $109.4 billion, up 16% year over year, with net income of $29.8 billion.
What is Apple Intelligence?
Apple Intelligence is Apple's suite of AI features integrated into iOS, iPadOS, and macOS, introduced in 2024. It includes writing tools, image generation, enhanced Siri capabilities, and on-device AI processing using the Neural Engine in Apple's M-series and A-series chips. At WWDC26 in June 2026, Apple introduced the all-new Siri AI as part of its continued Apple Intelligence expansion.
What antitrust cases is Apple facing?
The US Department of Justice filed an antitrust lawsuit against Apple in March 2024, alleging that Apple illegally maintains a smartphone monopoly. In June 2025, a federal judge denied Apple's motion to dismiss, allowing the case to proceed. The EU's Digital Markets Act requires Apple to allow alternative app stores and payment systems in the EU. Epic Games' antitrust case resulted in a ruling requiring Apple to allow developers to direct users to external payment methods.
How many people work at Apple?
Apple employs approximately 164,000 people worldwide. The company designs products in-house and contracts manufacturing primarily to Foxconn, Pegatron, and other suppliers in China, Vietnam, and India.
Apple has pledged to achieve carbon neutrality across its entire supply chain and product lifecycle by 2030. This commitment covers iPhone manufacturing, transportation, product use, and end-of-life recycling. As of 2024, Apple reports that its corporate operations are carbon neutral, and the company has reduced emissions across its supply chain by approximately 40 percent from 2015 baseline levels.
iPhone models incorporate recycled materials. The aluminum enclosures in iPhone models contain recycled aluminum. Rare earth elements used in iPhone magnets are sourced from recycled material. Apple has committed to using 100 percent recycled cobalt in all Apple-designed batteries by 2025. The company has also eliminated PVC from iPhone cables and has committed to removing plastics from all packaging by 2025.
Apple operates a trade-in program that allows consumers to return old iPhones for credit toward new purchases. Returned devices are either refurbished and resold or recycled through Apple's partner facilities. Apple's Daisy robot, introduced in 2018, can disassemble up to 200 iPhones per hour to recover materials for recycling.
However, iPhone manufacturing has faced persistent labor rights concerns. In September 2025, China Labor Watch released a report documenting labor violations at Foxconn's Zhengzhou plant, Apple's primary iPhone manufacturing facility. The report alleged wage withholding practices, excessive overtime of 60 to 75 hours per week (exceeding China's legal maximum and Apple's own 60-hour weekly cap), coercion of student workers, discriminatory hiring practices, and exposure to hazardous chemicals without adequate protective equipment. China Labor Watch claimed Apple representatives were present at the facility and aware of these conditions during iPhone production.
Apple responded by stating its commitment to "the highest standards of labor, human rights, environmental and ethical conduct" and announced investigations. The recurring nature of labor violations at Foxconn facilities, documented by China Labor Watch and other organizations over multiple years, suggests ongoing challenges in enforcing Apple's supplier code of conduct across its manufacturing network.
Apple publishes an annual Environmental Progress Report and a Supplier Responsibility Progress Report. These reports are available on Apple's website and provide data on carbon emissions, recycled material usage, and supplier audit results. Apple's environmental claims can be verified through these reports and through independent assessments by organizations including the Carbon Disclosure Project (CDP).
Foxconn Labor Violations (September 2025): China Labor Watch released a report documenting labor rights violations at Foxconn's Zhengzhou iPhone manufacturing plant. The investigation alleged wage withholding, excessive overtime (60 to 75 hours weekly), coercion of student workers into night shifts, discriminatory hiring practices excluding certain ethnicities, hazardous chemical exposure without protective equipment, and worker intimidation. China Labor Watch claimed Apple representatives were aware of these conditions. Apple announced immediate investigations and reiterated its supplier code of conduct standards. The case remains ongoing as of 2025.
EU Digital Markets Act Fine (April 2024): The European Commission fined Apple 1.8 billion euros in March 2024 for violating EU competition rules by restricting music streaming app developers from informing users about alternative subscription options outside the App Store. Apple appealed the fine. Separately, Apple was fined 500 million euros in April 2024 under the Digital Markets Act for restricting app developers from steering users toward alternatives to the App Store. Apple has complied with DMA requirements by allowing alternative app stores and sideloading on iPhones in the EU, though it has criticized the regulations as compromising security.
Epic Games v. Apple (2020-present): Epic Games, the developer of Fortnite, sued Apple in August 2020 after Apple removed Fortnite from the App Store following Epic's implementation of a direct payment system that bypassed Apple's 30 percent commission. The case went to trial in 2021. U.S. District Judge Yvonne Gonzalez Rogers ruled that Apple was not a monopoly under antitrust law but prohibited Apple from preventing developers from linking to alternative payment methods. Both parties appealed. In 2023, the Ninth Circuit Court of Appeals largely upheld the original ruling. Epic subsequently petitioned the Supreme Court, which declined to hear the case in 2024. The dispute remains partially unresolved as enforcement of the injunction continues.
U.S. Department of Justice Antitrust Lawsuit (March 2024): The U.S. Department of Justice, joined by 16 state attorneys general, filed an antitrust lawsuit against Apple in March 2024. The lawsuit alleges that Apple maintains an illegal monopoly in the smartphone market through restrictions on super apps, cloud gaming services, messaging apps, and smartwatches. The case is ongoing as of 2025 and could take years to resolve.
iPhone 6 Plus "Touch Disease" (2016): Some iPhone 6 Plus devices experienced a touchscreen failure known as "Touch Disease," caused by a design flaw in the touch screen controller. Apple launched a repair program in November 2016, offering to repair affected devices for a service fee of $149. The program was later expanded. Apple did not issue a formal recall but acknowledged the issue through the repair program.
iPhone Battery Performance Throttling (2017): In December 2017, Apple confirmed that it had been slowing down older iPhones with degraded batteries through software updates to prevent unexpected shutdowns. Apple apologized and reduced the price of battery replacements from $79 to $29 for one year. The company also added a battery health feature to iOS. Apple faced multiple class-action lawsuits and was fined 25 million euros by France's competition and fraud watchdog DGCCRF in February 2020 for failing to inform consumers about the software updates. Apple settled a U.S. class-action lawsuit for up to $500 million in March 2020.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Alphabet | USA | 2016 | Premium | Global | All Genders | |
| Lenovo | USA | 1928 | Mass market | Global | All Genders | |
| Samsung Electronics | South Korea | 2010 | Premium | Global | All Genders | |
| Sony Group | Japan | 1946 | Premium | Global | All Genders | |
| Apple | USA | 2007 | Mass market | Global | All Genders | |
| Apple | USA | 2006 | Premium | Global | All-ages |
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Consumer ElectronicsOwned by Lenovo Group Limited
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Consumer ElectronicsOwned by Samsung Electronics Co., Ltd.
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Market Positioning: iPhone competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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