Who Owns Apple Fitness+?
Apple Fitness+ is owned by Apple Inc., a publicly traded American technology corporation founded in 1976. Apple trades on NASDAQ under ticker AAPL and is headquartered in Cupertino, California, USA.
Parent Company
Apple Inc.
Founded
2020
Status
Publicly Traded
Headquarters
Cupertino, California, USA
Who Owns Apple Fitness+?
- Parent Company: Apple Inc.
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: AAPL
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Apple Fitness+ | Apple Inc. | Wholly owned |
History of Apple Fitness+
- Founded: 2020
- Founders: Apple (internal development)
Apple Fitness+ was launched by Apple in 2020 as a fitness and workout subscription service providing guided workouts. The service was developed to offer personalized fitness experiences integrated with Apple Watch and other Apple devices. This strategic entry into the fitness subscription market represented Apple's recognition of the growing importance of health and wellness in consumer technology and its desire to create a premium fitness experience that could leverage the company's expertise in user experience design and ecosystem integration.
Throughout the 2020s, Apple Fitness+ expanded its workout library with various fitness disciplines and difficulty levels. The service became available across iOS, tvOS, and other Apple platforms, with integration with Apple Watch for real-time metrics. This cross-platform availability demonstrated Apple's ability to leverage its ecosystem approach to create seamless fitness experiences across multiple devices while maintaining consistent quality and user experience standards that consumers expect from Apple products and services.
Apple Fitness+ has grown to offer hundreds of workouts and continues to expand its library with new content. The service maintains focus on personalized fitness experiences and health tracking integration. This commitment to personalization showcases Apple's understanding that consumers value fitness experiences that adapt to their individual needs, fitness levels, and preferences, creating a differentiated fitness service that appeals to users seeking guided workouts that can evolve with their fitness journey.
Apple Fitness+ has become a component of Apple's Services division, generating revenue through subscription fees. The platform continues to expand its workout library and health integration features. This integration into Apple's Services division demonstrates the strategic importance of health and fitness to Apple's overall services strategy and its ability to create recurring revenue streams that complement the company's hardware sales while strengthening the Apple ecosystem through integrated health experiences that keep users engaged with Apple devices and services.
About Apple Inc.
What does Apple own?
Apple owns the iPhone, Mac, iPad, Apple Watch, AirPods, HomePod, and Apple Vision Pro hardware product lines, as well as software platforms including iOS, macOS, and watchOS. Apple's services portfolio includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple Fitness+, iCloud, and Apple Pay. Apple also owns Beats Electronics, acquired in 2014 for $3 billion.
Is Apple publicly traded?
Yes. Apple trades on NASDAQ under the ticker symbol AAPL. The company went public in December 1980. Apple is one of the most widely held stocks globally.
Who founded Apple?
Apple was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. Steve Jobs led the company through its most transformative periods, including the launch of the iPhone in 2007. Tim Cook has served as CEO since Jobs' death in October 2011.
Where is Apple headquartered?
Apple is headquartered in Cupertino, California, at its Apple Park campus, which opened in 2017.
Who owns Apple?
Apple has no controlling shareholder. The company is publicly traded with shares distributed among institutional investors, mutual funds, and individual shareholders. Vanguard, BlackRock, Berkshire Hathaway, and State Street are among the largest shareholders through index fund and direct holdings.
What is Apple's revenue?
For Q1 fiscal 2026 (ended December 27, 2025), Apple reported revenue of $143.8 billion, up 16% year over year, with net income of $42.1 billion. For fiscal year 2025 (ended September 2025), Apple reported annual revenue of approximately $391 billion.
What is Apple Intelligence?
Apple Intelligence is Apple's suite of AI features integrated into iOS, iPadOS, and macOS, introduced in 2024. It includes writing tools, image generation, enhanced Siri capabilities, and on-device AI processing using the Neural Engine in Apple's M-series and A-series chips. Apple Intelligence emphasizes on-device processing for privacy, with some features using Apple's Private Cloud Compute for tasks requiring more processing power.
What antitrust cases is Apple facing?
The U.S. Department of Justice filed an antitrust lawsuit against Apple in March 2024, alleging that Apple illegally maintains a smartphone monopoly. The EU's Digital Markets Act requires Apple to allow alternative app stores and payment systems in the EU. Epic Games' antitrust case resulted in a ruling requiring Apple to allow developers to direct users to external payment methods. These cases were ongoing or being implemented as of February 2026.
- Founded: 1976
- Headquarters: Cupertino, California, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: AAPL
Where Is Apple Fitness+ Made / Based?
- Headquarters: Cupertino, California, USA
- Manufacturing / Operations: United States
Brands Owned by Apple Inc.
- AirPods - Apple's wireless earbuds and audio products providing seamless connectivity and ...
- App Store - Apple's digital distribution platform for applications, games, and digital conte...
- Apple Arcade - Apple's gaming subscription service providing access to premium games and exclus...
- Apple Music - American music and video streaming service developed and operated by Apple Inc....
- Apple Pay - Apple's mobile payment and digital wallet service enabling contactless payments ...
- Apple TV - Digital media player and streaming service developed by Apple Inc., offering acc...
- Beats - Audio equipment brand specializing in headphones and speakers, owned by Apple In...
- HomePod - Apple's smart speaker and voice-controlled home device providing audio, smart ho...
- iCloud - Apple's cloud storage and synchronization service providing data backup, file st...
- iPhone - Smartphone product line developed and marketed by Apple Inc....
- MacBook - Line of laptop computers designed and marketed by Apple Inc....
- Siri - Apple's voice assistant and AI-powered intelligent assistant providing voice com...
Apple Fitness+ Ownership: Pros & Cons
Advantages
- +Personalized workout experiences
- +Integration with Apple Watch metrics
- +Diverse workout types and difficulty levels
- +Professional fitness instructors
- +Real-time performance tracking
- +Family sharing capabilities
Considerations
- -Subscription fee required for access
- -Requires Apple Watch or compatible device
- -Limited workout library compared to some competitors
- -Dependency on Apple's ecosystem and devices
- -Competition from other fitness subscription services
- -Internet connectivity requirements
Frequently Asked Questions About Apple Fitness+
Where to Buy
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Apple Fitness+ on AmazonCompetitors to Apple Fitness+
No direct competitors found in the same category. This could be because Apple Fitness+operates in a unique market segment or we're still building our competitor database.
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