Who Owns ASUS?

ASUS was founded in Taipei in 1989 by four engineers who had worked together at Acer: T.H. Tung, Ted Hsu, Wayne Hsieh, and M.T. Liao. The name derives from Pegasus, the winged horse of Greek mythology, shortened to place it early alphabetically in directories. The company's first product was a motherboard prototype built without access to an Intel processor sample, which the founders reverse-engineered by studying the specifications.

That engineering-first approach defined ASUS through the 1990s. It became the world's largest motherboard maker, supplying PC builders and OEMs, and expanded into graphics cards, sound cards, and optical drives. Jonney Shih joined in 1994 and became chairman, pushing the company beyond components into complete systems.

The 2000s brought the consumer expansion. ASUS launched notebooks, netbooks, and eventually its Republic of Gamers (ROG) sub-brand in 2006, which grew into the dominant gaming PC and peripherals brand. The Eee PC netbook of 2007 briefly made ASUS a household name and pioneered the ultra-portable category before tablets absorbed it. In 2008 the company separated its contract manufacturing into Pegatron to sharpen the brand's focus on its own products.

The 2010s and 2020s layered on the modern portfolio: Zenbook and Vivobook laptops, ROG gaming hardware spanning laptops to the Ally handheld, ProArt creator machines, ExpertBook business systems, Zenfone smartphones, monitors, networking gear, and peripherals. In 2023 ASUS acquired Intel's NUC compact PC business, continuing the small-form-factor line Intel abandoned. Most recently, AI server demand has become a growth engine, with the company spinning its server business into a fourth core segment, the Infrastructure Solutions Business Group, in March 2026.

FY2025 produced record results: brand revenue of NT$688.9 billion, up 26 percent year over year, with net profit after tax of NT$44.56 billion, up 42 percent. The System Business Group covering PCs accounted for 52 percent of revenue, Open Platform covering boards and cards took 28 percent, and infrastructure reached 18 percent.