ASUSTeK Computer Inc.

What is ASUSTeK Computer Inc.?

ASUSTeK is a Taiwanese multinational computer hardware company that designs and sells PCs, components, gaming hardware, and servers under the ASUS brand and sub-brands including ROG, TUF Gaming, Zenbook, and ProArt.

Is ASUSTeK a public company?

Yes. ASUSTeK trades on the Taiwan Stock Exchange under ticker 2357 and has been listed since November 1996.

Who owns ASUSTeK?

ASUSTeK is owned by public shareholders and institutional investors. No single shareholder exercises control, and the founding engineers do not hold a concentrated position.

Where is ASUSTeK headquartered?

ASUSTeK is headquartered in the Beitou district of Taipei, Taiwan, at its LiDe and LiGong buildings.

How much revenue does ASUSTeK generate?

The company reported brand revenue of NT$688.9 billion for fiscal year 2025, up 26 percent year over year, with net profit of NT$44.56 billion.

What is the relationship between ASUS and Pegatron?

Pegatron is the former contract manufacturing arm of ASUSTeK, spun off as a separate company in 2008. ASUSTeK retained the ASUS brand and product design while Pegatron became an independent ODM manufacturer.

ASUS was founded in Taipei in 1989 by four engineers who had worked together at Acer: T.H. Tung, Ted Hsu, Wayne Hsieh, and M.T. Liao. The name derives from Pegasus, the winged horse of Greek mythology, shortened to appear early in alphabetical directories. The company's first product was a motherboard prototype built without access to an Intel processor sample, reverse-engineered from specifications, an origin story that established the engineering-first culture that has defined it since.

The 1990s established ASUS as the motherboard maker. It became the world's largest supplier of motherboards, then expanded into graphics cards, sound cards, and optical drives. Jonney Shih joined in 1994 and became chairman, pushing the company beyond components into complete systems. The November 1996 listing on the Taiwan Stock Exchange provided capital for expansion.

The 2000s brought consumer products. ASUS launched notebooks and the Eee PC netbook in 2007, a device that briefly made it a household name and pioneered the ultra-portable category before tablets absorbed it. The Republic of Gamers sub-brand launched in 2006 grew into the dominant premium gaming hardware brand. In 2008 the company separated its contract manufacturing into Pegatron, a strategic move that let the ASUS brand focus on its own products while the ODM business served competitors.

The 2010s and 2020s built the modern portfolio. Zenbook and Vivobook laptops covered premium and mainstream consumers, ProArt targeted creators, ExpertBook and ExpertCenter handled business, Zenfone pursued smartphones, and ROG expanded from components into laptops, monitors, peripherals, and the Ally handheld console. In 2023 ASUS acquired Intel's NUC compact PC business, continuing the small-form-factor line Intel had abandoned.

The defining recent development is the AI server pivot. Server demand reached 18 percent of FY2025 revenue, and in March 2026 the company spun the business into the Infrastructure Solutions Business Group as a fourth core segment alongside the System, Open Platform, and other groups. FY2025 produced record results: brand revenue of NT$688.9 billion up 26 percent, operating profit of NT$33.9 billion, and net profit of NT$44.56 billion up 42 percent, with earnings per share of NT$60.

ASUSTeK publishes an annual sustainability report covering its environmental commitments, including carbon reduction targets and Scope 1, 2, and 3 emissions disclosure in line with global reporting frameworks. Its manufacturing operations carry ISO environmental management certifications.

As a hardware company, its ethical exposure centers on supply chain labor standards. Manufacturing partners in China and Southeast Asia operate under varying labor regimes, and ASUSTeK participates in the Responsible Business Alliance framework for supplier auditing. No major labor violation has been documented in its own operations, though outsourced manufacturing inherently limits direct control.

ASUSTeK has accumulated extensive industry recognition across product lines, including multiple CES Innovation Awards and consistent placement in Interbrand's Best Taiwan Global Brands ranking, where it has held a top position for years. ROG products are routinely recognized in gaming and hardware press awards.

ASUSTeK's most significant regulatory action was the 2018 European Commission antitrust fine of approximately 63.5 million euros, imposed as part of a broader case against consumer electronics manufacturers for restricting online retailers' pricing freedom. The company was one of several fined for limiting how retailers could price its products online.

Beyond that, the company has faced product-level criticism typical of high-volume hardware makers, including quality control complaints on specific laptop lines covering battery swelling and hinge failures, none of which produced large-scale regulatory recalls.