Who Owns Freshness Guaranteed?
Freshness Guaranteed is owned by Walmart Inc., a publicly traded American multinational retail corporation founded by Sam Walton in 1962. Walmart trades on NYSE under ticker WMT and is headquartered in Bentonville, Arkansas, USA. Freshness Guaranteed operates as Walmart's fresh produce quality assurance brand.
Parent Company
Walmart Inc.
Founded
2010
Status
Publicly Traded
Headquarters
Bentonville, Arkansas, USA
Who Owns Freshness Guaranteed?
- Parent Company: Walmart Inc.
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NYSE: WMT
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Freshness Guaranteed | Walmart Inc. | Wholly owned |
History of Freshness Guaranteed
- Founded: 2010
- Founders: Walmart (internal development)
Freshness Guaranteed was introduced by Walmart in 2010 as the company's quality assurance brand for fresh produce and perishable foods. This founding vision demonstrated exceptional insight into the growing demand for quality produce solutions while establishing a distinctive approach that would define the fresh produce category for generations. The brand was developed to provide customers with confidence in the quality and freshness of Walmart's fresh produce offerings. This strategic positioning demonstrated Freshness Guaranteed's exceptional ability to create differentiated produce solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades.
The brand initially focused on basic fresh fruits and vegetables, with strict quality standards and freshness guarantees. This period of excellence demonstrated Freshness Guaranteed's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple produce segments. Throughout the 2010s, Freshness Guaranteed expanded to include pre-cut fruits and vegetables, salad kits, fresh herbs, and other prepared produce items. This strategic diversification demonstrated Freshness Guaranteed's exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the food beverage industry.
In recent years, the brand has continued to grow with the increasing consumer demand for convenient fresh produce options. This continued evolution demonstrated Freshness Guaranteed's exceptional ability to maintain market relevance while adapting to changing produce requirements and consumer preferences. Freshness Guaranteed now includes organic produce options, seasonal specialties, and value-added produce items such as pre-washed salads, vegetable trays, and fresh-cut fruit cups. This continued excellence demonstrates Freshness Guaranteed's exceptional ability to maintain market leadership while adapting to changing produce dynamics and regulatory requirements.
The brand represents Walmart's commitment to produce quality and freshness, with rigorous quality control standards and supply chain management to ensure products meet freshness guarantees from farm to store. This continued success represents a significant milestone in the evolution of fresh produce and consumer-focused food solutions.
About Walmart Inc.
What does Walmart own?
Walmart Inc. owns and operates Walmart discount stores, Walmart Supercenters, Walmart Neighborhood Markets, and Sam's Club warehouse clubs in the United States. Internationally, Walmart owns a majority stake in Flipkart, India's leading e-commerce platform; Walmart Mexico (Walmex), the largest retailer in Mexico; Walmart Canada; and operations in Central America, Chile, China, and other markets. Walmart also owns Walmart+, its subscription membership service, and Walmart Connect, its retail media advertising network.
Is Walmart publicly traded?
Yes, Walmart Inc. is listed on the New York Stock Exchange under ticker WMT. The company has been publicly listed since 1970. The Walton family, descendants of founder Sam Walton, collectively hold approximately 46% of Walmart's shares through Walton Enterprises LLC and other entities, giving them effective control over the company. The remaining shares are held by institutional investors and public shareholders.
Who founded Walmart?
Walmart was founded by Sam Walton, who opened the first Walmart store in Rogers, Arkansas on July 2, 1962. Walton had previously operated Ben Franklin variety stores as a franchisee and had developed a deep understanding of retail operations. His concept was to offer a wide range of merchandise at consistently low prices in smaller towns underserved by larger retailers. Sam Walton died in April 1992 at the age of 74. The Walton family continues to hold a controlling stake in the company.
Where is Walmart headquartered?
Walmart is headquartered in Bentonville, Arkansas, USA, where the company has been based since its founding. The company's global headquarters and principal executive offices are located in Bentonville. Walmart operates more than 10,500 stores and clubs across more than 20 countries, with its largest concentration of stores in the United States.
How many stores does Walmart operate?
Walmart operates more than 10,500 stores and clubs across more than 20 countries. In the United States, Walmart operates approximately 4,600 stores under the Walmart banner and approximately 600 Sam's Club locations. Internationally, Walmart operates stores in Mexico, Canada, China, Central America, Chile, and other markets, and holds a majority stake in Flipkart, India's leading e-commerce platform.
Who owns Walmart?
Walmart Inc. is publicly traded on the NYSE, but the Walton family holds a controlling interest of approximately 46% of shares through Walton Enterprises LLC and other entities. The Walton family, descendants of founder Sam Walton, are among the wealthiest families in the world as a result of this stake. The remaining approximately 54% of shares are held by institutional investors and public shareholders. Doug McMillon serves as President and CEO.
- Founded: 1962
- Headquarters: Bentonville, Arkansas, USA
- Company Type: Publicly Traded
- Stock: NYSE: WMT
Where Is Freshness Guaranteed Made / Based?
- Headquarters: Bentonville, Arkansas, USA
- Manufacturing / Operations: United States, Canada, Mexico, Various international locations
Brands Owned by Walmart Inc.
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- bettergoods - Walmart's elevated private label food brand launched in 2024, offering chef-insp...
- Durabrand - Walmart's private label electronics brand originally launched in 1999, offering ...
- Equate - Walmart's flagship health and beauty private label brand with 75% U.S. household...
- Fabuloso - Walmart-owned multipurpose cleaner brand offering affordable and effective clean...
- Flipkart - Indian e-commerce platform owned by Walmart, offering online retail, electronics...
- George - Walmart's flagship clothing brand offering affordable and stylish apparel for me...
- Great Value - Walmart's private label brand offering affordable groceries and household produc...
- Mainstays - Walmart's primary private label brand offering affordable home furniture, beddin...
- Marketside - Walmart's fresh and prepared foods brand offering restaurant-quality deli items,...
- Ol' Roy - Walmart's private label dog food brand offering affordable dry and canned dog fo...
- onn - Walmart's private label consumer electronics brand offering affordable TVs, tabl...
- Parent's Choice - Walmart's private label baby products brand offering affordable diapers, wipes, ...
- Pen+Gear - Walmart's private label office supplies brand offering affordable paper, writing...
- The Pioneer Woman - Licensed kitchenware and home decor brand created by Ree Drummond, featuring rus...
- Protective - Walmart's private label cleaning supplies brand offering affordable household cl...
- Pure Balance - Walmart's pet food brand offering natural and nutritious food options for dogs a...
- Sam's Choice - Walmart's premium private label brand offering higher-quality groceries, beverag...
- Scoop - Walmart's laundry detergent brand offering affordable and effective cleaning sol...
- Simply Basic - Walmart's private label brand offering essential personal care and beauty produc...
- Spring Valley - Walmart's private label brand offering vitamins, supplements, and herbal product...
- Terra & Sky - Walmart's plus-size women's clothing brand offering stylish and comfortable appa...
- Time and Tru - Walmart's women's clothing brand offering stylish and affordable apparel with a ...
- Wonder Nation - Walmart's children's clothing brand offering durable, comfortable, and stylish a...
Freshness Guaranteed Ownership: Pros & Cons
Advantages
- +Quality assurance for fresh produce with freshness guarantees
- +Wide product availability across Walmart's extensive store network
- +Comprehensive range of fresh fruits, vegetables, and prepared produce items
- +Backed by Walmart's purchasing power and supply chain expertise
- +Focus on local sourcing and seasonal availability
- +Affordable pricing for quality fresh produce
Considerations
- -Limited availability outside Walmart stores
- -Fresh produce shelf life and perishability challenges
- -Competition from farmers markets and specialty produce retailers
- -Product selection may vary by region and season
- -Dependency on agricultural supply chains and weather conditions
- -Balance between quality standards and mass-market pricing
Frequently Asked Questions About Freshness Guaranteed
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to Freshness Guaranteed
No direct competitors found in the same category. This could be because Freshness Guaranteedoperates in a unique market segment or we're still building our competitor database.
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