
Dextero Tires is a brand of Giti Tire Group built exclusively for the US mass market through Walmart. The brand launched alongside Giti's Richburg, South Carolina plant in 2017 and covers passenger, SUV, and light truck fitments, sold through Walmart stores and walmart.com as the retailer's tire brand for the replacement market.
Parent Company
Founded
2017
Status
Private
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Dextero Tires | Giti Tire Group | Private label |
Giti developed the Dextero name for the 2017 opening of its South Carolina plant, launching the brand as the consumer label for its largest US retail account. The debut fitments covered the high volume passenger and light truck categories that drive Walmart's tire bay volume.
The launch timing mattered: producing domestically let Giti offer Walmart tariff insulated supply and short lead times on a program that competes on price above all. Early lines included the DHT2 light truck highway tire and passenger touring products, sized for the American fleet's most common applications.
Since launch the line has grown alongside the Richburg plant's output, expanding into SUV highway and all-season fitments while staying within Walmart's value positioning. The brand remains a retail exclusive with no independent dealer distribution, making it a true store brand rather than a marketed tire line.
Who owns Giti Tire?
Giti Tire Group is a private, family controlled company. Enki Tan serves as executive chairman, and the group is headquartered in Singapore. Its listed China arm, Giti Tire Corporation, trades on the Shanghai Stock Exchange under ticker 600182.
Is Giti Tire a Chinese company?
Giti is headquartered in Singapore with roots in Indonesia. Most of its manufacturing is in China, and it also produces in Indonesia and Richburg, South Carolina.
What brands does Giti own?
The group markets Giti, GT Radial, Primewell, Dextero, and Runway tires, and is a strategic investor in PT Gajah Tunggal Tbk of Indonesia.
When was Giti Tire founded?
The group's roots go back to a 1951 bicycle tire business in Jakarta. The Giti Tire name was established in 1993 when the group entered China through a joint venture with Anhui Tire Factory.
What is Giti Tire's revenue?
Group revenue was USD 3.099 billion in 2024, per the company's published figures, with approximately 30,000 employees.
Where are Giti and GT Radial tires made?
At Giti group plants in China and Indonesia and at the company's US plant in Richburg, South Carolina, which opened in 2017.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Tbc Corporation | USA (TBC Corporation) | 2015 | Mass market | United states | All Genders | |
| Giti Tire | Singapore (Giti Tire Group) | 1993 | Mass market | Global | All Genders | |
| Wholesale Tire Distributors | USA | 2014 | Mass market | United states | All Genders | |
| Qingdao Fullrun Tyre | China | 2008 | Mass market | United states | All Genders | |
| Omni United | Singapore | 2006 | Mass market | Global | All Genders | |
| Sentury Tire | China | 2009 | Mass market | Global | All Genders |
AutomotiveOwned by TBC Corporation
Private-label tire brand of Big O Tires covering passenger, SUV, and light truck fitments, sold exclusively through Big O retail stores under TBC Corporation.
AutomotiveOwned by Giti Tire Group
International consumer tire brand of Giti Tire Group sold in more than 130 countries, covering passenger, performance, SUV, and winter fitments with genuine OE supply credentials.
AutomotiveOwned by Wholesale Tire Distributors
Value tire brand owned by Wholesale Tire Distributors, covering passenger, SUV, light truck, run-flat, and EV fitments across more than 300 SKUs for the US market.
AutomotiveOwned by Qingdao Fullrun Tyre Corp., Ltd.
Performance oriented value tire brand of Qingdao Fullrun Tyre, covering passenger, SUV, and large diameter UHP fitments sold through US online retailers and mass channels.
AutomotiveOwned by Omni United (S) Pte. Ltd.
Flagship global brand of Omni United covering passenger, SUV, 4x4, and commercial tires sold in more than 80 countries, anchored by the Renegade off-road range.
AutomotiveOwned by Qingdao Sentury Tire Co., Ltd.
Flagship tire brand of Qingdao Sentury Tire Co., Ltd., the publicly traded Chinese manufacturer listed on the Shenzhen Stock Exchange, covering passenger, SUV, and UHP fitments.
Market Positioning: Dextero Tires competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Giti Tire Group, giving you alternative choices that support different corporate structures.
AutomotiveOwned by Qingdao Sentury Tire Co., Ltd.
Flagship tire brand of Qingdao Sentury Tire Co., Ltd., the publicly traded Chinese manufacturer listed on the Shenzhen Stock Exchange, covering passenger, SUV, and UHP fitments.
Sentury Tires is owned by Qingdao Sentury Tire Co., Ltd., a public company, a different structure than Dextero Tires's parent.
AutomotiveOwned by Zhongce Rubber Group Co., Ltd.
International tire brand owned by Zhongce Rubber Group Co., Ltd. (ZC Rubber), China's largest tire manufacturer founded in 1958 in Hangzhou, with the Westlake brand introduced in 1995 for international markets covering passenger car, truck and bus, OTR, agricultural, and specialty tires; ZC Rubber completed its IPO on the Shanghai Stock Exchange (SSE: 603049) on June 5, 2025.
Westlake Tires is owned by Zhongce Rubber Group Co., Ltd., a public company, a different structure than Dextero Tires's parent.
AutomotiveOwned by Sailun Group Co., Ltd.
Entry-level export tire brand of Sailun Group, originally launched by Jinyu Tire, offering passenger, SUV, light truck, and commercial tires in more than 100 countries from plants in China, Vietnam, and Cambodia.
Evergreen Tires is owned by Sailun Group Co., Ltd., a public company, a different structure than Dextero Tires's parent.
AutomotiveOwned by The Goodyear Tire & Rubber Company
Value-tier tire brand owned by Goodyear, sold through independent dealers as the portfolio's budget option.
Kelly Tires is owned by The Goodyear Tire & Rubber Company, a public company, a different structure than Dextero Tires's parent.
AutomotiveOwned by Costco Wholesale Corporation
Costco's private label motor oil under Kirkland Signature, manufactured by Warren Distribution and sold exclusively to Costco members in full synthetic and conventional formulations.
Kirkland Signature Motor Oil is owned by Costco Wholesale Corporation, a public company, a different structure than Dextero Tires's parent.
AutomotiveOwned by Sumitomo Rubber Industries, Ltd.
Japanese value tire brand owned by Sumitomo Rubber Industries since the 2003 merger of Ohtsu Tire & Rubber, marketed mainly in North America.
Ohtsu is owned by Sumitomo Rubber Industries, Ltd., a public company, a different structure than Dextero Tires's parent.
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