
Omni United (S) Pte. Ltd.
Privately held Singapore tire designer, manufacturer, and distributor founded in 2003 by G.S. Sareen, owner of the Radar, Patriot, American Tourer, Tecnica, RoadLux, and Timberland tire brands.
Company Type
private
Founded
2003
Headquarters
Singapore, Singapore
Primary Market
Global
Omni United (S) Pte. Ltd. Timeline
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Who owns Omni United?
Omni United is owned by its founder G.S. Sareen, who also serves as CEO. The company is privately held with no disclosed outside investors.
Is Omni United a manufacturer?
It designs and sells tires but does not own factories. Production runs through partner plants in Thailand, China, India, and Serbia under Omni's specifications.
What brands does Omni United own?
Its brands include Radar Tyres, Patriot Tires, American Tourer, Tecnica, RoadLux, and Corsa, plus the licensed Timberland Tires line.
When was Omni United founded?
G.S. Sareen founded the company in Singapore in 2003. Radar Tyres launched in 2006 and Patriot Tires in 2016.
Where is Omni United based?
The company is headquartered in Singapore, with North American operations run through Omni United USA and Radar Tires Inc.
How large is Omni United?
The company sells more than five million tires annually across more than 80 countries. As a private company it does not disclose revenue or employee figures.
History of Omni United (S) Pte. Ltd.
G.S. Sareen founded Omni United in Singapore in 2003 after identifying an opportunity for a design driven tire supplier that could fix the supply chain inefficiencies he saw in the industry. Within three years the Singapore Economic Development Board rated it one of the country's fastest growing companies.
The Radar Tyres brand launched in 2006 as the company's flagship, establishing the pattern Omni still follows: in-house design, contracted production, and distribution through independent channels rather than company owned retail.
In 2011 the company paired brand building with cause marketing, launching the Mobilising Hope partnership with the Breast Cancer Research Foundation. The program included a limited edition pink ribbon tire, a first in the industry, and has continued as a signature initiative.
US expansion came through acquisition. Omni bought Interstate Tire Distributor, a California wholesaler with six locations, in October 2015, then Texas based A to Z Tire & Battery in June 2016, folding the operations into what became Radar Tires Inc. and giving the company owned distribution inside its largest market.
Patriot Tires launched in May 2016 as a value broad-line brand, initially with the RB-1 passenger tire produced in Thailand. Subsequent years added the Timberland Tires licensed line, the American Tourer and Tecnica brands, and commercial products under RoadLux and Corsa, expanding the portfolio across every major consumer and commercial category.
Omni United (S) Pte. Ltd. Sustainability & Ethics
Omni United describes sustainability and giving back as founding values. Its most visible program is the Mobilising Hope partnership with the Breast Cancer Research Foundation, running since 2011 and including the industry's first pink ribbon tire, with contributions tied to product sales.
The company markets an eco positioning across newer Radar products and states goals around sustainable materials and logistics efficiency in its corporate communications. Independent verification is limited: Omni is not a certified B Corp and holds no third party environmental certification at the group level, so its sustainability claims rest on self reported programs and the BCRF partnership.
Brands Owned by Omni United (S) Pte. Ltd.
Omni United (S) Pte. Ltd. owns 2 brands in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Omni United (S) Pte. Ltd.
private · Founded 2003 · Singapore, Singapore
2
brands
Omni United (S) Pte. Ltd. Ownership: Pros & Cons
Advantages
- +Founder led with consistent strategy since 2003
- +Owned global brands rather than agency distribution
- +Sales reach across more than 80 countries
- +Asset light model avoids factory capital requirements
- +Owned US distribution through Radar Tires Inc.
Considerations
- -No owned manufacturing; dependent on partner plants
- -Private company with no financial disclosure
- -Freight and tariff exposure across many markets
- -Brands compete at price points with thin margins
- -Limited owned distribution outside North America
Frequently Asked Questions About Omni United (S) Pte. Ltd.
Who owns Omni United?
Omni United is owned by its founder G.S. Sareen, who also serves as CEO. The company is privately held with no disclosed outside investors.
Is Omni United a manufacturer?
It designs and sells tires but does not own factories. Production runs through partner plants in Thailand, China, India, and Serbia under Omni's specifications.
What brands does Omni United own?
Its brands include Radar Tyres, Patriot Tires, American Tourer, Tecnica, RoadLux, and Corsa, plus the licensed Timberland Tires line.
When was Omni United founded?
G.S. Sareen founded the company in Singapore in 2003. Radar Tyres launched in 2006 and Patriot Tires in 2016.
Where is Omni United based?
The company is headquartered in Singapore, with North American operations run through Omni United USA and Radar Tires Inc.
How large is Omni United?
The company sells more than five million tires annually across more than 80 countries. As a private company it does not disclose revenue or employee figures.





