Who Owns Radar Tires?
Radar Tires is the flagship brand of Omni United (S) Pte. Ltd., the private Singapore tire company founded by G.S. Sareen in 2003. Launched in 2006, Radar spans passenger, SUV, 4x4, light truck, van, trailer, and commercial fitments produced by partner plants in Thailand, China, India, and Serbia, sold in more than 80 countries including through owned US distribution.
Radar Tires Timeline
Who Owns Radar Tires?
- Parent Company: Omni United (S) Pte. Ltd.
- Ownership Type: Brand division
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Radar Tires | Omni United (S) Pte. Ltd. | Brand division |
Where to Buy
Disclosure: We may earn commission from purchases
Radar Tires on AmazonAdvertisement
History of Radar Tires
- Founded: 2006
- Founders: G.S. Sareen (Omni United)
Omni United launched Radar Tyres in 2006, three years after G.S. Sareen founded the company, as the flagship brand to carry its design led model into global markets. The Renegade off-road family became the identity product, giving the young brand visibility in the 4x4 segment where styling and reputation spread through enthusiast communities.
The 2011 Mobilising Hope partnership with the Breast Cancer Research Foundation added a distinctive cause marketing identity, including a limited edition pink ribbon tire billed as an industry first, a program that continues today.
US expansion came through acquisition: Omni bought Interstate Tire Distributor in California in October 2015 and Texas based A to Z Tire & Battery in June 2016, folding both into Radar Tires Inc. Through the 2020s the brand kept expanding its range across passenger, SUV, and commercial categories while the group pushed past five million tires sold annually in more than 80 countries.
Advertisement
About Omni United (S) Pte. Ltd.
Who owns Omni United?
Omni United is owned by its founder G.S. Sareen, who also serves as CEO. The company is privately held with no disclosed outside investors.
Is Omni United a manufacturer?
It designs and sells tires but does not own factories. Production runs through partner plants in Thailand, China, India, and Serbia under Omni's specifications.
Advertisement
What brands does Omni United own?
Its brands include Radar Tyres, Patriot Tires, American Tourer, Tecnica, RoadLux, and Corsa, plus the licensed Timberland Tires line.
When was Omni United founded?
G.S. Sareen founded the company in Singapore in 2003. Radar Tyres launched in 2006 and Patriot Tires in 2016.
Advertisement
Where is Omni United based?
The company is headquartered in Singapore, with North American operations run through Omni United USA and Radar Tires Inc.
How large is Omni United?
The company sells more than five million tires annually across more than 80 countries. As a private company it does not disclose revenue or employee figures.
Advertisement
- Founded: 2003
- Headquarters: Singapore, Singapore
- Company Type: Privately Held
Where Is Radar Tires Made / Based?
- Headquarters: Singapore, Singapore
- Manufacturing / Operations: Thailand, China, India, Serbia
Radar Tires Categories & Tags
Brands Owned by Omni United (S) Pte. Ltd.
Radar Tires Ownership: Pros & Cons
Advantages
- +Global distribution in more than 80 countries
- +Owned US wholesale network through Radar Tires Inc.
- +Renegade line has genuine enthusiast following
- +Broad catalog spanning consumer through commercial
- +Founder led with consistent brand strategy
Considerations
- -No owned factories; partner plant dependence
- -Brand recognition below tier one names
- -Quality consistency varies by plant origin
- -Private parent with no public financials
Advertisement
Frequently Asked Questions About Radar Tires
Sources & Further Reading
Advertisement
Competitors to Radar Tires
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Omni United | Singapore | 2016 | Mass market | United states | All Genders | |
| Wholesale Tire Distributors | USA | 2014 | Mass market | United states | All Genders | |
| Atturo Tire | USA | 2009 | Mass market | United states | All Genders | |
| Giti Tire | USA (Giti Tire USA) | 2017 | Mass market | United states | All Genders | |
| Qingdao Fullrun Tyre | China | 2008 | Mass market | United states | All Genders | |
| Giti Tire | Singapore (Giti Tire Group) | 1993 | Mass market | Global | All Genders |
Learn More About Competitors
AutomotivePatriot Tires
Owned by Omni United (S) Pte. Ltd.
Value broad-line tire brand of Omni United launched in 2016, covering passenger, SUV, and light truck off-road fitments for the US replacement market.
tiresbudget-tiresoff-road
AutomotiveArroyo Tires
Owned by Wholesale Tire Distributors
Value tire brand owned by Wholesale Tire Distributors, covering passenger, SUV, light truck, run-flat, and EV fitments across more than 300 SKUs for the US market.
tiresbudget-tirespassenger-tires
AutomotiveAtturo
Owned by Atturo Tire Corp.
Private tire brand founded in 2009 specializing in affordable SUV, light truck, and off-road tires, headquartered in Wadsworth, Illinois.
tiresbudget-tiressuv-tires
AutomotiveDextero Tires
Owned by Giti Tire Group
Giti Tire's exclusive brand for Walmart in the United States, produced at Giti's South Carolina plant and covering passenger, SUV, and light truck fitments.
tiresprivate-labelpassenger-tires
AutomotiveFullway Tires
Owned by Qingdao Fullrun Tyre Corp., Ltd.
Performance oriented value tire brand of Qingdao Fullrun Tyre, covering passenger, SUV, and large diameter UHP fitments sold through US online retailers and mass channels.
tiresbudget-tiresuhp
AutomotiveGT Radial Tires
Owned by Giti Tire Group
International consumer tire brand of Giti Tire Group sold in more than 130 countries, covering passenger, performance, SUV, and winter fitments with genuine OE supply credentials.
tirespassenger-tiresperformance-tires
Competitive Analysis
Market Positioning: Radar Tires competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Advertisement
Independent Alternatives to Radar Tires
Looking for brands with different ownership structures? These similar brands are not owned by Omni United (S) Pte. Ltd., giving you alternative choices that support different corporate structures.
AutomotiveSentury Tires
Owned by Qingdao Sentury Tire Co., Ltd.
Flagship tire brand of Qingdao Sentury Tire Co., Ltd., the publicly traded Chinese manufacturer listed on the Shenzhen Stock Exchange, covering passenger, SUV, and UHP fitments.
tirespassenger-tiressuv-tires
Publicly Traded
Sentury Tires is owned by Qingdao Sentury Tire Co., Ltd., a public company, a different structure than Radar Tires's parent.
AutomotiveWestlake Tires
Owned by Zhongce Rubber Group Co., Ltd.
International tire brand owned by Zhongce Rubber Group Co., Ltd. (ZC Rubber), China's largest tire manufacturer founded in 1958 in Hangzhou, with the Westlake brand introduced in 1995 for international markets covering passenger car, truck and bus, OTR, agricultural, and specialty tires; ZC Rubber completed its IPO on the Shanghai Stock Exchange (SSE: 603049) on June 5, 2025.
tiresautomotive-tirespassenger-tires
Publicly Traded
Westlake Tires is owned by Zhongce Rubber Group Co., Ltd., a public company, a different structure than Radar Tires's parent.
AutomotiveEvergreen Tires
Owned by Sailun Group Co., Ltd.
Entry-level export tire brand of Sailun Group, originally launched by Jinyu Tire, offering passenger, SUV, light truck, and commercial tires in more than 100 countries from plants in China, Vietnam, and Cambodia.
tiresbudget-tiresevergreen
Publicly Traded
Evergreen Tires is owned by Sailun Group Co., Ltd., a public company, a different structure than Radar Tires's parent.
AutomotiveKelly Tires
Owned by The Goodyear Tire & Rubber Company
Value-tier tire brand owned by Goodyear, sold through independent dealers as the portfolio's budget option.
tiresvalue-tireskelly
Publicly Traded
Kelly Tires is owned by The Goodyear Tire & Rubber Company, a public company, a different structure than Radar Tires's parent.
AutomotiveOhtsu
Owned by Sumitomo Rubber Industries, Ltd.
Japanese value tire brand owned by Sumitomo Rubber Industries since the 2003 merger of Ohtsu Tire & Rubber, marketed mainly in North America.
tiresvalue-tiressumitomo
Publicly Traded
Ohtsu is owned by Sumitomo Rubber Industries, Ltd., a public company, a different structure than Radar Tires's parent.
AutomotivePantera Tires
Owned by Qingdao Sentury Tire Co., Ltd.
Value tire brand in the Sentury Tire family, launched in 2016 for the Tire Alliance Groupe and produced at Sentury plants in China and Thailand, distributed in the US by Sentury Tire USA of Hialeah, Florida.
tiresvalue-tirespantera
Publicly Traded
Pantera Tires is owned by Qingdao Sentury Tire Co., Ltd., a public company, a different structure than Radar Tires's parent.
Jobs at Omni United (S) Pte. Ltd.
Advertisement
Latest News About Radar Tires
Related Articles About Radar Tires
View more articles
Health
Hospital and Clinic Brand Ownership
HCA Healthcare is the largest for-profit hospital system (190 hospitals, $75.6B revenue). Tenet has 50 hospitals ($21.3B). UHS has 346 behavioral facilities. Fresenius leads dialysis. Explore our database.
Who Brands StaffNov 14, 2026
Hca HealthcareTenet HealthUhs
Health
Eye Care Brand Ownership: Bausch & Lomb to Alcon
J&J Vision (Acuvue) leads contact lenses at 27-30%. Alcon (Novartis spin-off) holds 25-27%. CooperVision has 22-24%. Bausch + Lomb has 12-15%. EssilorLuxottica dominates lenses at 30.7%. Explore our database.
Who Brands StaffNov 13, 2026
Bausch LombAlconCoopervision
Health
Dental Brand Ownership Beyond Colgate and Crest
Colgate holds 41.3% global toothpaste share. P&G (Crest, Oral-B) has 14.1%. Haleon (Sensodyne) has 4.4%. Church & Dwight is the only independent at scale. The oral care market is $47.2B. Explore our database.
Who Brands StaffNov 12, 2026
ColgateCrestOral B
Advertisement
People Also Searched
Discover popular brands and companies in the Automotive category and related searches from other users.
Brandperformance-cars
Abarth
Iconic Italian high-performance automotive brand specializing in sporty variants of Fiat vehicles, known for its racing heritage, distinctive scorpion logo, and recent expansion into electrified performance models.
Brand in Automotive
italian-brandsporty-vehicles
Brandzero-emissions
Accelera
Zero-emissions technology brand of Cummins Inc., covering battery-electric powertrains, fuel cells, and electrolyzers under the Destination Zero strategy.
Brand in Automotive
electric-powertrainfuel-cell
Brandluxury-cars
Acura
Acura is the luxury vehicle division of Honda Motor Company, launched in the United States in 1986. It was the first Japanese luxury automobile brand sold in North America and is currently sold in the USA, Canada, China, and a limited number of other markets.
Brand in Automotive
hondajapanese-brand