Who Owns Arroyo Tires?
Arroyo Tires is the flagship brand of Wholesale Tire Distributors, a family owned tire importer and wholesaler headquartered in Pomona, California. The brand covers passenger, SUV, light truck, off-road, run-flat, and EV fitments in more than 300 SKUs, produced by contract plants in Thailand and China and distributed to dealers across all 50 states.
Parent Company
Founded
2014
Status
Private
Headquarters
Arroyo Tires Timeline
Who Owns Arroyo Tires?
- Parent Company: Wholesale Tire Distributors
- Ownership Type: Brand division
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Arroyo Tires | Wholesale Tire Distributors | Brand division |
Where to Buy
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History of Arroyo Tires
- Founded: 2014
- Founders: Wholesale Tire Distributors
WTD introduced Arroyo in the mid 2010s as the company's push beyond pure distribution into owned brands. The strategy mirrored what importer Atturo had proven: a private label with distinctive product names and real size coverage could build dealer loyalty that commodity import tires never achieve.
The line expanded steadily through the late 2010s. The Tamarock all-terrain and later R/T rugged-terrain lines gave the brand credibility in the fast growing light truck category, while Eco Pro and Grand Sport covered the passenger and touring segments that generate volume. By the early 2020s WTD projected the Arroyo catalog would exceed 300 SKUs.
Recent development has kept pace with market shifts. In 2024 WTD added an Arroyo run-flat line and an Arroyo branded EV fitment, plus larger rim diameter passenger sizes. Marketing has punched above the brand's weight, including a partnership with champion boxer Leo Santa Cruz. Export sales through partners in Mexico, Colombia, the Philippines, Spain, Qatar, and the UAE extend the brand beyond its US base.
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About Wholesale Tire Distributors
Who owns Wholesale Tire Distributors?
WTD is owned by the Tchaghlassian family. Founder Ara Tchaghlassian and his son Vahe Tchaghlassian are co-owners, with Vahe serving as vice president of operations and marketing.
Is WTD a public company?
No. Wholesale Tire Distributors is privately held and does not trade on any stock exchange.
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What brands does WTD own?
The company owns the Arroyo Tires, American Roadstar Tires, and American Hawk Tires brands, plus the Lock Offroad, Katana, and Dolce wheel lines. It also distributes third party brands including Atturo, Kumho, Pirelli, and Zestino.
Where is WTD headquartered?
The company is headquartered in Pomona, California, where it opened a 300,000 square foot distribution center in June 2023. It also operates warehouses in Calloway County, Kentucky, and Latrobe, Pennsylvania.
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When was WTD founded?
Ara Tchaghlassian founded Wholesale Tire Distributors in 1996 in Los Angeles.
Where are WTD's own brand tires made?
Arroyo, American Roadstar, and American Hawk tires are produced by contract tire plants, primarily in Thailand and China, to WTD specifications.
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- Founded: 1996
- Headquarters: Pomona, California, USA
- Company Type: Privately Held
Where Is Arroyo Tires Made / Based?
- Headquarters: Pomona, California, USA
- Manufacturing / Operations: Thailand, China
Arroyo Tires Categories & Tags
Arroyo Tires Ownership: Pros & Cons
Advantages
- +Broad 300 plus SKU catalog across categories
- +Backed by WTD's three warehouse national distribution
- +Run-flat and EV products rare at the price tier
- +Dealer exclusive model protects margin
- +Growing export footprint
Considerations
- -Contract manufactured with no owned plants
- -Limited independent test data and consumer recognition
- -Warranty claims handled through distributor network
- -Exposed to tariffs on Thai and Chinese production
Frequently Asked Questions About Arroyo Tires
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Sources & Further Reading
Competitors to Arroyo Tires
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Atturo Tire | USA | 2009 | Mass market | United states | All Genders | |
| Qingdao Fullrun Tyre | China | 2008 | Mass market | United states | All Genders | |
| Tbc Corporation | USA (TBC Corporation) | 2015 | Mass market | United states | All Genders | |
| Giti Tire | USA (Giti Tire USA) | 2017 | Mass market | United states | All Genders | |
| Continental | South Carolina | 1915 | Mass market | United states | All Genders | |
| Giti Tire | Singapore (Giti Tire Group) | 1993 | Mass market | Global | All Genders |
Learn More About Competitors
AutomotiveAtturo
Owned by Atturo Tire Corp.
Private tire brand founded in 2009 specializing in affordable SUV, light truck, and off-road tires, headquartered in Wadsworth, Illinois.
tiresbudget-tiressuv-tires
AutomotiveFullway Tires
Owned by Qingdao Fullrun Tyre Corp., Ltd.
Performance oriented value tire brand of Qingdao Fullrun Tyre, covering passenger, SUV, and large diameter UHP fitments sold through US online retailers and mass channels.
tiresbudget-tiresuhp
AutomotiveMesa Tires
Owned by TBC Corporation
Private-label tire brand of Big O Tires covering passenger, SUV, and light truck fitments, sold exclusively through Big O retail stores under TBC Corporation.
tiresprivate-labelpassenger-tires
AutomotiveDextero Tires
Owned by Giti Tire Group
Giti Tire's exclusive brand for Walmart in the United States, produced at Giti's South Carolina plant and covering passenger, SUV, and light truck fitments.
tiresprivate-labelpassenger-tires
AutomotiveGeneral Tire
Owned by Continental AG
American tire brand founded in Akron in 1915, operating as Continental's mid-market US brand since 1987.
tirestruck-tiressuv-tires
AutomotiveGT Radial Tires
Owned by Giti Tire Group
International consumer tire brand of Giti Tire Group sold in more than 130 countries, covering passenger, performance, SUV, and winter fitments with genuine OE supply credentials.
tirespassenger-tiresperformance-tires
Competitive Analysis
Market Positioning: Arroyo Tires competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Arroyo Tires
Looking for brands with different ownership structures? These similar brands are not owned by Wholesale Tire Distributors, giving you alternative choices that support different corporate structures.
AutomotiveSentury Tires
Owned by Qingdao Sentury Tire Co., Ltd.
Flagship tire brand of Qingdao Sentury Tire Co., Ltd., the publicly traded Chinese manufacturer listed on the Shenzhen Stock Exchange, covering passenger, SUV, and UHP fitments.
tirespassenger-tiressuv-tires
Publicly Traded
Sentury Tires is owned by Qingdao Sentury Tire Co., Ltd., a public company, a different structure than Arroyo Tires's parent.
AutomotiveEvergreen Tires
Owned by Sailun Group Co., Ltd.
Entry-level export tire brand of Sailun Group, originally launched by Jinyu Tire, offering passenger, SUV, light truck, and commercial tires in more than 100 countries from plants in China, Vietnam, and Cambodia.
tiresbudget-tiresevergreen
Publicly Traded
Evergreen Tires is owned by Sailun Group Co., Ltd., a public company, a different structure than Arroyo Tires's parent.
AutomotiveSailun
Owned by Sailun Group Co., Ltd.
Flagship consumer tire brand of China's Sailun Group, covering passenger, truck, and off-the-road tires sold in more than 180 countries.
tiresbudget-tiresall-season-tires
Publicly Traded
Sailun is owned by Sailun Group Co., Ltd., a public company, a different structure than Arroyo Tires's parent.
AutomotiveTiger Paw Tires
Owned by Michelin
Uniroyal's flagship passenger tire family sold in North America, owned by Michelin since its 1990 acquisition of Uniroyal-Goodrich, anchored by the Tiger Paw Touring and GTZ lines.
tirestouring-tiresall-season
Publicly Traded
Tiger Paw Tires is owned by Michelin, a public company, a different structure than Arroyo Tires's parent.
AutomotiveWestlake Tires
Owned by Zhongce Rubber Group Co., Ltd.
International tire brand owned by Zhongce Rubber Group Co., Ltd. (ZC Rubber), China's largest tire manufacturer founded in 1958 in Hangzhou, with the Westlake brand introduced in 1995 for international markets covering passenger car, truck and bus, OTR, agricultural, and specialty tires; ZC Rubber completed its IPO on the Shanghai Stock Exchange (SSE: 603049) on June 5, 2025.
tiresautomotive-tirespassenger-tires
Publicly Traded
Westlake Tires is owned by Zhongce Rubber Group Co., Ltd., a public company, a different structure than Arroyo Tires's parent.
AutomotiveGeneral Tire
Owned by Continental AG
American tire brand founded in Akron in 1915, operating as Continental's mid-market US brand since 1987.
tirestruck-tiressuv-tires
Publicly Traded
General Tire is owned by Continental AG, a public company, a different structure than Arroyo Tires's parent.
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