
Tiger Paw is the flagship tire family of Uniroyal, which Michelin has owned in North America since its 1990 acquisition of Uniroyal-Goodrich. Tiger Paw touring all-season tires target the value segment of the US replacement market, offering dependable fitments for sedans, minivans, and crossovers at prices below the Michelin flagship brand.
Parent Company
Acquired
1990
Status
Publicly Traded
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Tiger Paw Tires | Michelin | Product line |
The Tiger Paw name dates to the 1960s, when Uniroyal introduced it as the flagship line of its passenger tire range. Uniroyal itself descended from the United States Rubber Company, founded in 1892, which had built the US Rubber brand into one of the country's dominant tire suppliers before rebranding its tire business as Uniroyal in the 1960s.
Through the 1970s and 1980s Tiger Paw served as Uniroyal's mainstream all-season and touring line, surviving the company's 1986 merger with B.F. Goodrich's tire unit into Uniroyal-Goodrich. When Michelin bought that venture in 1990, Tiger Paw came along and continued as the entry point of the Uniroyal catalog.
Under Michelin, the line has been continuously modernized. The Tiger Paw Touring A/S became the volume product, backed by a 75,000 mile limited treadwear warranty, while the Tiger Paw GTZ All Season covers performance oriented fitments with a 50,000 mile warranty. The line's positioning has stayed consistent: Michelin engineering discipline applied to the value tier, with treadwear mileage warranties as the headline selling point.
What does Michelin own?
Michelin owns approximately 10 tire brands including Michelin, BFGoodrich, Uniroyal, Kleber, Tigar, Riken, Kormoran, and Camso. The company also operates the Michelin Guide restaurant rating system, ViaMichelin travel services, and a growing polymer composite solutions business that includes the recently acquired Cooley Group and Flexitallic.
Is Michelin publicly traded?
Yes, Michelin is publicly traded on Euronext Paris under the ticker symbol ML. The company operates as a French limited partnership with shares (société en commandite par actions), which means public shareholders hold economic interests while the managing general partner holds executive authority. This structure is unusual for a large public company.
Who founded Michelin?
Michelin was founded on May 28, 1889, by brothers André and Édouard Michelin in Clermont-Ferrand, France. The brothers took over their grandfather's rubber factory. Édouard developed the detachable pneumatic tire in 1891, and André handled marketing and commercial development.
Where is Michelin headquartered?
Michelin is headquartered in Clermont-Ferrand, Puy-de-Dôme, France. The company has maintained its corporate offices in Clermont-Ferrand since its founding in 1889. The city is located in the Auvergne region of central France and is home to Michelin's primary research and development center.
How many brands does Michelin own?
Michelin owns approximately 10 tire brands serving different price tiers and geographic markets. The flagship Michelin brand covers the premium segment, while BFGoodrich, Uniroyal, Kleber, Tigar, Riken, and Kormoran serve mid-range and value segments. The company also owns the Michelin Guide, ViaMichelin, and a polymer composites portfolio.
Who owns Michelin?
Michelin is owned by public shareholders who trade its shares on Euronext Paris. The Michelin family maintains a meaningful economic stake through holding companies but does not have a controlling interest. The company's governance structure gives executive authority to the managing general partner, currently Florent Menegaux, who is appointed by the supervisory board rather than directly by shareholders.
What is Michelin's revenue?
Michelin reported sales of EUR 26.0 billion in fiscal year 2025, down from EUR 27.2 billion in 2024. Segment operating income was EUR 2.7 billion with a 10.5% operating margin. In the first half of 2026, revenue was EUR 12.7 billion with segment operating income of EUR 1.45 billion and an improved 11.4% operating margin.
What is the Michelin Guide?
The Michelin Guide is a restaurant and hotel rating system first published by Michelin in 1900. It was originally a free guide for motorists containing maps, gas station locations, and hotel listings. The star rating system for restaurants was introduced in 1926 and expanded to three stars in 1933. The guide is now considered the most influential restaurant ranking in the world, with anonymous inspectors evaluating restaurants based on five criteria including quality of ingredients, mastery of technique, and consistency.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Michelin | USA (Michelin North America) | 1870 | Mainstream premium | United states | All Genders | |
| Wholesale Tire Distributors | USA | 2014 | Mass market | United states | All Genders | |
| Atturo Tire | USA | 2009 | Mass market | United states | All Genders | |
| Continental | South Carolina | 1915 | Mass market | United states | All Genders | |
| Greenball Corporation | USA | 2008 | Mass market | United states | All Genders | |
| Tbc Corporation | USA (TBC Corporation) | 2015 | Mass market | United states | All Genders |
AutomotiveOwned by Michelin
Heritage American tire brand owned by Michelin since 1990, famous for the All-Terrain T/A KO line and a motorsport record spanning off-road racing's biggest events.
AutomotiveOwned by Wholesale Tire Distributors
Value tire brand owned by Wholesale Tire Distributors, covering passenger, SUV, light truck, run-flat, and EV fitments across more than 300 SKUs for the US market.
AutomotiveOwned by Atturo Tire Corp.
Private tire brand founded in 2009 specializing in affordable SUV, light truck, and off-road tires, headquartered in Wadsworth, Illinois.
AutomotiveOwned by Continental AG
American tire brand founded in Akron in 1915, operating as Continental's mid-market US brand since 1987.
AutomotiveOwned by Greenball Corporation
Off-road and specialty tire brand owned by Greenball Corporation, known for the Mud Hog and Trail Hog light truck lines and a broad trailer and ATV range.
AutomotiveOwned by TBC Corporation
Private-label tire brand of Big O Tires covering passenger, SUV, and light truck fitments, sold exclusively through Big O retail stores under TBC Corporation.
Market Positioning: Tiger Paw Tires competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Michelin, giving you alternative choices that support different corporate structures.
AutomotiveOwned by Wholesale Tire Distributors
Value tire brand owned by Wholesale Tire Distributors, covering passenger, SUV, light truck, run-flat, and EV fitments across more than 300 SKUs for the US market.
Arroyo Tires is privately owned, unlike Tiger Paw Tires which is under a publicly traded parent company.
AutomotiveOwned by Atturo Tire Corp.
Private tire brand founded in 2009 specializing in affordable SUV, light truck, and off-road tires, headquartered in Wadsworth, Illinois.
Atturo is privately owned, unlike Tiger Paw Tires which is under a publicly traded parent company.
AutomotiveOwned by Greenball Corporation
Off-road and specialty tire brand owned by Greenball Corporation, known for the Mud Hog and Trail Hog light truck lines and a broad trailer and ATV range.
Kanati Tires is privately owned, unlike Tiger Paw Tires which is under a publicly traded parent company.
AutomotiveOwned by TBC Corporation
Private-label tire brand of Big O Tires covering passenger, SUV, and light truck fitments, sold exclusively through Big O retail stores under TBC Corporation.
Mesa Tires is privately owned, unlike Tiger Paw Tires which is under a publicly traded parent company.
AutomotiveOwned by TBC Corporation
Specialty trailer tire brand associated with TBC Brands under TBC Corporation, covering ST radial and bias trailer fitments for utility, boat, and RV applications.
Trailer King Tires is privately owned, unlike Tiger Paw Tires which is under a publicly traded parent company.
AutomotiveOwned by Transamerica Tire Co., Ltd.
Off-road and light truck tire brand of Transamerica Tire, built on the Terra Hunter all-terrain and mud-terrain lines and sold through online retailers and dealers across North America.
Venom Power Tires is privately owned, unlike Tiger Paw Tires which is under a publicly traded parent company.
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