Atturo Tire Corp.
Private Illinois tire brand company founded in 2009, marketing affordable SUV, light truck, and off-road tires in nearly 30 countries.
Company Type
private
Founded
2009
Headquarters
Wadsworth, Illinois, USA
Primary Market
United States
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About Atturo Tire Corp.
Who owns Atturo Tire Corp.?
Atturo Tire Corp. is privately held and controlled by founder Michael Mathis, who serves as company president. He founded the company in 2009 with his father Don Mathis and a partner.
Is Atturo Tire Corp. publicly traded?
No. Atturo Tire Corp. is a private company and does not trade on any stock exchange.
When was Atturo Tire founded?
The company was founded in 2009, debuting the Atturo brand at the China International Tire Expo in Shanghai in September of that year.
Who founded Atturo Tire?
Michael Mathis founded Atturo with his father Don Mathis and a partner. The family relationship with Federal Tire in Taiwan provided the company's original manufacturing partner.
Where is Atturo Tire headquartered?
Atturo Tire Corp. is headquartered in Wadsworth, Illinois, in Lake County north of Chicago.
Does Atturo make its own tires?
No. Atturo designs tread patterns and owns the brand, but production is outsourced to partner factories in Taiwan and Thailand. This contract manufacturing model is standard for private tire brands.
History of Atturo Tire Corp.
Michael Mathis came to tires through the aftermarket: he grew up around the business, worked in wholesale and retail tire sales and aftermarket wheels, and spent 12 years selling commercial insurance to import tire brands after graduating from Webster University. The founding opportunity came through his father Don's relationship with Federal Tire in Taiwan, which gave the new company an experienced manufacturing partner.
Atturo launched in September 2009 at the China International Tire Expo in Shanghai, presenting the AZ800, a directional summer performance radial for SUVs, CUVs, and small pickups. Then-company president Don Mathis described the strategy at launch: premium quality at affordable prices for performance buyers.
International expansion came fast. The company entered Puerto Rico, the Dominican Republic, Mexico, and Brazil in 2010, passed 20 countries in 2011, and established sales offices covering Australia, Europe, and the Middle East on a factory-direct exclusive-territory model.
Product development moved from street performance toward off-road. The Trail Blade M/T mud terrain tire debuted in 2012, the Trail Blade A/T all-terrain in 2013, and the Trail Blade X/T hybrid in 2014. The X/T won a SEMA Global Media Award at the company's first SEMA appearance and made Atturo among the first brands to market a hybrid off-road pattern. The AZ850 followed with one of the first run-flat SUV tires from a private brand, and later additions included the Trail Blade BOSS, winter and touring lines, trailer tires, and commercial van fitments.
Through the 2020s, Atturo consolidated its position as a top-tier budget brand for trucks and SUVs, reaching distribution in nearly 30 countries and ranking second on the Tires-Easy best affordable tire brands list for 2026.
Brands Owned by Atturo Tire Corp.
Atturo Tire Corp. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Atturo Tire Corp.
private · Founded 2009 · Wadsworth, Illinois, USA
1
brands
Atturo Tire Corp. Ownership: Pros & Cons
Advantages
- +Founder-led with a clear SUV and light truck specialization
- +Asset-light model keeps prices competitive and capital requirements low
- +Established distribution in nearly 30 countries
- +SEMA-recognized product design including the award-winning Trail Blade X/T
- +Early mover in hybrid off-road tire patterns
Considerations
- -No owned manufacturing creates supply and consistency dependencies
- -No financial disclosure limits outside assessment
- -Independent dealer channel restricts volume versus national retail
- -Competes against larger private brands with similar contract models
- -Limited brand awareness outside the truck and SUV enthusiast market
Frequently Asked Questions About Atturo Tire Corp.
Who owns Atturo Tire Corp.?
Atturo Tire Corp. is privately held and controlled by founder Michael Mathis, who serves as company president. He founded the company in 2009 with his father Don Mathis and a partner.
Is Atturo Tire Corp. publicly traded?
No. Atturo Tire Corp. is a private company and does not trade on any stock exchange.
When was Atturo Tire founded?
The company was founded in 2009, debuting the Atturo brand at the China International Tire Expo in Shanghai in September of that year.
Who founded Atturo Tire?
Michael Mathis founded Atturo with his father Don Mathis and a partner. The family relationship with Federal Tire in Taiwan provided the company's original manufacturing partner.
Where is Atturo Tire headquartered?
Atturo Tire Corp. is headquartered in Wadsworth, Illinois, in Lake County north of Chicago.
Does Atturo make its own tires?
No. Atturo designs tread patterns and owns the brand, but production is outsourced to partner factories in Taiwan and Thailand. This contract manufacturing model is standard for private tire brands.
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