
Phantom tires are manufactured by Michelin and sold exclusively through Discount Tire and America's Tire stores as the retailer's private line. Production has run through Michelin's Uniroyal Goodrich operations and other contract plants since the brand's introduction around 1998. Phantom covers a limited range of passenger, light truck, and SUV fitments, including the Phantom A/P and C-Sport lines.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Phantom Tires | Michelin | Product line |
Phantom emerged in the late 1990s as Discount Tire's store-brand offering for value-oriented buyers. Michelin's Uniroyal Goodrich unit, which Michelin had absorbed through its 1990 acquisition of Uniroyal Goodrich, built the tires in North American plants as an exclusive for the retailer.
The brand's most public moment came in 2002, when the National Highway Traffic Safety Administration opened a preliminary evaluation of certain Phantom A/P light truck and SUV sizes. Michelin assisted the evaluation voluntarily, and Uniroyal Goodrich ran a consumer satisfaction program replacing four sizes of Phantom A/P tires produced between 1997 and 1999.
Over the years the line has included the Phantom A/P for trucks and SUVs and the Phantom C-Sport for performance fitments, alongside other Discount Tire exclusive labels. Production sourcing has shifted with Michelin's manufacturing footprint and contract partners; later production has included Asian plants, with sidewall DOT codes identifying the specific factory on each tire.
Phantom remains a quiet but persistent presence in Discount Tire's catalog, positioned below the national brands the retailer also sells.
What does Michelin own?
Michelin owns approximately 10 tire brands including Michelin, BFGoodrich, Uniroyal, Kleber, Tigar, Riken, Kormoran, and Camso. The company also operates the Michelin Guide restaurant rating system, ViaMichelin travel services, and a growing polymer composite solutions business that includes the recently acquired Cooley Group and Flexitallic.
Is Michelin publicly traded?
Yes, Michelin is publicly traded on Euronext Paris under the ticker symbol ML. The company operates as a French limited partnership with shares (société en commandite par actions), which means public shareholders hold economic interests while the managing general partner holds executive authority. This structure is unusual for a large public company.
Who founded Michelin?
Michelin was founded on May 28, 1889, by brothers André and Édouard Michelin in Clermont-Ferrand, France. The brothers took over their grandfather's rubber factory. Édouard developed the detachable pneumatic tire in 1891, and André handled marketing and commercial development.
Where is Michelin headquartered?
Michelin is headquartered in Clermont-Ferrand, Puy-de-Dôme, France. The company has maintained its corporate offices in Clermont-Ferrand since its founding in 1889. The city is located in the Auvergne region of central France and is home to Michelin's primary research and development center.
How many brands does Michelin own?
Michelin owns approximately 10 tire brands serving different price tiers and geographic markets. The flagship Michelin brand covers the premium segment, while BFGoodrich, Uniroyal, Kleber, Tigar, Riken, and Kormoran serve mid-range and value segments. The company also owns the Michelin Guide, ViaMichelin, and a polymer composites portfolio.
Who owns Michelin?
Michelin is owned by public shareholders who trade its shares on Euronext Paris. The Michelin family maintains a meaningful economic stake through holding companies but does not have a controlling interest. The company's governance structure gives executive authority to the managing general partner, currently Florent Menegaux, who is appointed by the supervisory board rather than directly by shareholders.
What is Michelin's revenue?
Michelin reported sales of EUR 26.0 billion in fiscal year 2025, down from EUR 27.2 billion in 2024. Segment operating income was EUR 2.7 billion with a 10.5% operating margin. In the first half of 2026, revenue was EUR 12.7 billion with segment operating income of EUR 1.45 billion and an improved 11.4% operating margin.
What is the Michelin Guide?
The Michelin Guide is a restaurant and hotel rating system first published by Michelin in 1900. It was originally a free guide for motorists containing maps, gas station locations, and hotel listings. The star rating system for restaurants was introduced in 1926 and expanded to three stars in 1933. The guide is now considered the most influential restaurant ranking in the world, with anonymous inspectors evaluating restaurants based on five criteria including quality of ingredients, mastery of technique, and consistency.
In 2002, NHTSA opened a preliminary evaluation of selected Phantom A/P tires after complaints in light truck and SUV sizes. Michelin voluntarily supplied engineering data, and Uniroyal Goodrich ran a consumer satisfaction program replacing four sizes of Phantom A/P tires manufactured between January 1997 and December 1999.
The episode remains the brand's main public regulatory event. No large-scale recall followed, and the brand continued in Discount Tire's lineup afterward.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Michelin | USA (Michelin North America) | 1870 | Mainstream premium | United states | All Genders | |
| Michelin | USA (Michelin North America) | 1892 | Mass market | United states | All Genders |
AutomotiveOwned by Michelin
Heritage American tire brand owned by Michelin since 1990, famous for the All-Terrain T/A KO line and a motorsport record spanning off-road racing's biggest events.
AutomotiveOwned by Michelin
Uniroyal's flagship passenger tire family sold in North America, owned by Michelin since its 1990 acquisition of Uniroyal-Goodrich, anchored by the Tiger Paw Touring and GTZ lines.
Market Positioning: Phantom Tires competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Michelin, giving you alternative choices that support different corporate structures.
AutomotiveOwned by Wholesale Tire Distributors
Value tire brand owned by Wholesale Tire Distributors, covering passenger, SUV, light truck, run-flat, and EV fitments across more than 300 SKUs for the US market.
Arroyo Tires is privately owned, unlike Phantom Tires which is under a publicly traded parent company.
AutomotiveOwned by Atturo Tire Corp.
Private tire brand founded in 2009 specializing in affordable SUV, light truck, and off-road tires, headquartered in Wadsworth, Illinois.
Atturo is privately owned, unlike Phantom Tires which is under a publicly traded parent company.
AutomotiveOwned by PT Industri Karet Deli
Indonesian tire brand of PT Industri Karet Deli, a family-owned Medan manufacturer producing tires since 1970 alongside the Swallow brand.
Delium is privately owned, unlike Phantom Tires which is under a publicly traded parent company.
AutomotiveOwned by TBC Corporation
Private tire brand of TBC Corporation's TBC Brands division, a line launched in 1959 covering passenger, light truck, trailer, commercial, farm, and industrial tires made by contract manufacturers.
Delta Tires is privately owned, unlike Phantom Tires which is under a publicly traded parent company.
AutomotiveOwned by Giti Tire Group
Giti Tire's exclusive brand for Walmart in the United States, produced at Giti's South Carolina plant and covering passenger, SUV, and light truck fitments.
Dextero Tires is privately owned, unlike Phantom Tires which is under a publicly traded parent company.
AutomotiveOwned by TBC Corporation
Value priced private label tire brand owned by TBC Corporation and manufactured by Sumitomo Rubber Industries for the North American replacement market.
Doral Tires is privately owned, unlike Phantom Tires which is under a publicly traded parent company.
Discover popular brands and companies in the Automotive category and related searches from other users.

Iconic Italian high-performance automotive brand specializing in sporty variants of Fiat vehicles, known for its racing heritage, distinctive scorpion logo, and recent expansion into electrified performance models.

Zero-emissions technology brand of Cummins Inc., covering battery-electric powertrains, fuel cells, and electrolyzers under the Destination Zero strategy.

Acura is the luxury vehicle division of Honda Motor Company, launched in the United States in 1986. It was the first Japanese luxury automobile brand sold in North America and is currently sold in the USA, Canada, China, and a limited number of other markets.