Who Owns Delta Tires?

Delta began in 1959 as a private tire brand for independent dealers, long before private label tires were an established category. For over 60 years it built its name on a simple proposition: tires produced in the same factories and on the same lines as major brands, sold at value prices.

The brand's longtime home was Del-Nat Tire Corporation, a Memphis-based cooperative owned by its member dealers, which developed Delta into a full-line private brand spanning passenger, light truck, trailer, commercial, farm, and industrial applications. Del-Nat ran into financial stress in the mid-2010s, and in January 2015 TBC Corporation acquired its tire inventory, brands, and trademarks, promising dealers continuity of both warehouse and factory-direct programs.

Under TBC, Delta has been modernized while keeping its value positioning. Current lines include the Trailcutter AT4S and Sierradial AT4S all-terrain tires, the Grand Prix Tour RS touring tire, and commercial, farm, and industrial offerings. TBC markets the brand as a complete-line supplier for independent dealers who need one label across every tire category.

The brand's ownership structure took its present shape in 2018, when Michelin North America and Sumitomo Corporation of Americas combined their US tire marketing businesses to form the current TBC joint venture.