Who Owns Mesa Tires?
Mesa Tires is a private-label brand sold exclusively by Big O Tires, the retail chain owned by TBC Corporation. The brand covers passenger, SUV, and light truck fitments produced by contract manufacturers including Cooper Tire, positioning as a dealer exclusive value alternative to national brands sold in Big O's western US stores.
Parent Company
Founded
2015
Status
Private
Mesa Tires Timeline
Who Owns Mesa Tires?
- Parent Company: TBC Corporation
- Ownership Type: Private label
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Mesa Tires | TBC Corporation | Private label |
Where to Buy
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History of Mesa Tires
- Founded: 2015
- Founders: Big O Tires (TBC Corporation)
Big O Tires introduced the Mesa name as part of its private label program, giving franchisees a margin protected house brand they could recommend alongside national name tires. The strategy mirrors what NTB, Tire Kingdom, and other TBC retail banners do with their own exclusives.
The line developed across the core categories a retail private label needs: the Mesa A/P touring all-season for passenger cars, Mesa HT highway tires for SUVs and light trucks, and Mesa AT all-terrain options for truck owners. Coverage focuses on the highest volume fitments rather than specialty sizes.
Under TBC ownership, the brand has remained a steady presence in Big O's assortment rather than a nationally marketed name. Private labels like Mesa exist to solve retail economics: they let franchisees offer a lower price point without training customers to cross-shop the same tire at a competitor.
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About TBC Corporation
What does TBC Corporation do?
TBC markets and distributes replacement tires across North America. It owns private label brands like Doral, runs the NTW wholesale network, and operates the Big O Tires franchise system, but does not manufacture tires itself.
Is TBC Corporation publicly traded?
No. TBC was publicly traded on the NASDAQ until 2005, when Sumitomo Corporation of Americas took it private. Since 2018 it has operated as a 50-50 joint venture between Sumitomo and Michelin.
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Who owns TBC Corporation?
TBC is owned equally by Sumitomo Corporation of Americas and Michelin North America under a 2018 joint venture agreement. Don Byrd serves as CEO.
Where is TBC Corporation headquartered?
TBC is headquartered in Palm Beach Gardens, Florida. It operates more than 100 distribution centers across the United States, Canada, and Mexico.
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What brands does TBC own?
TBC owns proprietary tire brands including Doral, Multi-Mile, Eldorado, Sumic, Telstar, and Jetson, plus the Big O Tires franchise and the NTW wholesale distribution network.
When was TBC Corporation founded?
TBC traces its history to 1956, when a group of tire retailers formed Cordovan Associates as a purchasing cooperative. It became Tire & Battery Corporation in 1972 and later shortened its name to TBC.
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- Founded: 1956
- Headquarters: Palm Beach Gardens, Florida, USA
- Company Type: Privately Held
- Employees: Approximately 9,000 (estimated)
Where Is Mesa Tires Made / Based?
- Headquarters: Palm Beach Gardens, Florida, USA (TBC Corporation)
- Manufacturing / Operations: United States
Mesa Tires Categories & Tags
Brands Owned by TBC Corporation
AutomotiveDelta Tires
Owned by TBC Corporation
Private tire brand of TBC Corporation's TBC Brands division, a line launched in 1959 covering passenger, light truck, trailer, commercial, farm, and industrial tires made by contract manufacturers.
tiresprivate-brand-tirestbc-corporation
AutomotiveDoral Tires
Owned by TBC Corporation
Value priced private label tire brand owned by TBC Corporation and manufactured by Sumitomo Rubber Industries for the North American replacement market.
tiresprivate-labelvalue-brand
AutomotiveTrailer King Tires
Owned by TBC Corporation
Specialty trailer tire brand associated with TBC Brands under TBC Corporation, covering ST radial and bias trailer fitments for utility, boat, and RV applications.
tirestrailer-tiresst-tires
Mesa Tires Ownership: Pros & Cons
Advantages
- +Reported tier one contract manufacturing pedigree
- +Big O's 400 plus store distribution and service network
- +Margin protected pricing for franchisees
- +Covers high volume passenger and light truck fitments
Considerations
- -Exclusive to Big O stores; no independent availability
- -Minimal consumer brand recognition or marketing
- -Limited catalog depth versus national brands
- -Manufacturer not publicly disclosed or guaranteed
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Frequently Asked Questions About Mesa Tires
Sources & Further Reading
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Competitors to Mesa Tires
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Wholesale Tire Distributors | USA | 2014 | Mass market | United states | All Genders | |
| Giti Tire | USA (Giti Tire USA) | 2017 | Mass market | United states | All Genders | |
| Atturo Tire | USA | 2009 | Mass market | United states | All Genders | |
| Qingdao Fullrun Tyre | China | 2008 | Mass market | United states | All Genders | |
| Continental | South Carolina | 1915 | Mass market | United states | All Genders | |
| Giti Tire | Singapore (Giti Tire Group) | 1993 | Mass market | Global | All Genders |
Learn More About Competitors
AutomotiveArroyo Tires
Owned by Wholesale Tire Distributors
Value tire brand owned by Wholesale Tire Distributors, covering passenger, SUV, light truck, run-flat, and EV fitments across more than 300 SKUs for the US market.
tiresbudget-tirespassenger-tires
AutomotiveDextero Tires
Owned by Giti Tire Group
Giti Tire's exclusive brand for Walmart in the United States, produced at Giti's South Carolina plant and covering passenger, SUV, and light truck fitments.
tiresprivate-labelpassenger-tires
AutomotiveAtturo
Owned by Atturo Tire Corp.
Private tire brand founded in 2009 specializing in affordable SUV, light truck, and off-road tires, headquartered in Wadsworth, Illinois.
tiresbudget-tiressuv-tires
AutomotiveFullway Tires
Owned by Qingdao Fullrun Tyre Corp., Ltd.
Performance oriented value tire brand of Qingdao Fullrun Tyre, covering passenger, SUV, and large diameter UHP fitments sold through US online retailers and mass channels.
tiresbudget-tiresuhp
AutomotiveGeneral Tire
Owned by Continental AG
American tire brand founded in Akron in 1915, operating as Continental's mid-market US brand since 1987.
tirestruck-tiressuv-tires
AutomotiveGT Radial Tires
Owned by Giti Tire Group
International consumer tire brand of Giti Tire Group sold in more than 130 countries, covering passenger, performance, SUV, and winter fitments with genuine OE supply credentials.
tirespassenger-tiresperformance-tires
Competitive Analysis
Market Positioning: Mesa Tires competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Mesa Tires
Looking for brands with different ownership structures? These similar brands are not owned by TBC Corporation, giving you alternative choices that support different corporate structures.
AutomotiveSentury Tires
Owned by Qingdao Sentury Tire Co., Ltd.
Flagship tire brand of Qingdao Sentury Tire Co., Ltd., the publicly traded Chinese manufacturer listed on the Shenzhen Stock Exchange, covering passenger, SUV, and UHP fitments.
tirespassenger-tiressuv-tires
Publicly Traded
Sentury Tires is owned by Qingdao Sentury Tire Co., Ltd., a public company, a different structure than Mesa Tires's parent.
AutomotiveTiger Paw Tires
Owned by Michelin
Uniroyal's flagship passenger tire family sold in North America, owned by Michelin since its 1990 acquisition of Uniroyal-Goodrich, anchored by the Tiger Paw Touring and GTZ lines.
tirestouring-tiresall-season
Publicly Traded
Tiger Paw Tires is owned by Michelin, a public company, a different structure than Mesa Tires's parent.
AutomotiveWestlake Tires
Owned by Zhongce Rubber Group Co., Ltd.
International tire brand owned by Zhongce Rubber Group Co., Ltd. (ZC Rubber), China's largest tire manufacturer founded in 1958 in Hangzhou, with the Westlake brand introduced in 1995 for international markets covering passenger car, truck and bus, OTR, agricultural, and specialty tires; ZC Rubber completed its IPO on the Shanghai Stock Exchange (SSE: 603049) on June 5, 2025.
tiresautomotive-tirespassenger-tires
Publicly Traded
Westlake Tires is owned by Zhongce Rubber Group Co., Ltd., a public company, a different structure than Mesa Tires's parent.
AutomotiveEvergreen Tires
Owned by Sailun Group Co., Ltd.
Entry-level export tire brand of Sailun Group, originally launched by Jinyu Tire, offering passenger, SUV, light truck, and commercial tires in more than 100 countries from plants in China, Vietnam, and Cambodia.
tiresbudget-tiresevergreen
Publicly Traded
Evergreen Tires is owned by Sailun Group Co., Ltd., a public company, a different structure than Mesa Tires's parent.
AutomotiveGeneral Tire
Owned by Continental AG
American tire brand founded in Akron in 1915, operating as Continental's mid-market US brand since 1987.
tirestruck-tiressuv-tires
Publicly Traded
General Tire is owned by Continental AG, a public company, a different structure than Mesa Tires's parent.
AutomotiveKelly Tires
Owned by The Goodyear Tire & Rubber Company
Value-tier tire brand owned by Goodyear, sold through independent dealers as the portfolio's budget option.
tiresvalue-tireskelly
Publicly Traded
Kelly Tires is owned by The Goodyear Tire & Rubber Company, a public company, a different structure than Mesa Tires's parent.
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