Who Owns Atturo?

Atturo Tire Corp. launched its brand and company simultaneously at the China International Tire Expo in Shanghai in September 2009. The debut product was the AZ800, a directional summer performance tire for SUVs, crossovers, and small pickups, priced in the middle of the market without sacrificing quality.

Founder Michael Mathis came to the tire business through aftermarket distribution and commercial insurance, having spent 12 years insuring import tire brands before starting his own. The manufacturing relationship came through his father Don's long-standing connection with Federal Tire in Taiwan, which gave the startup a credible production partner from day one.

International expansion began almost immediately: Puerto Rico, the Dominican Republic, Mexico, and Brazil in 2010, followed by growth past 20 countries by 2011. The product line evolved from street performance into the off-road segments that would define the brand. The Trail Blade M/T mud terrain tire arrived in 2012, the Trail Blade A/T all-terrain in 2013, and the Trail Blade X/T hybrid in 2014, which won a SEMA Global Media Award and made Atturo one of the first brands to market a hybrid off-road pattern.

Subsequent years added the AZ850 ultra-high-performance tire, one of the first run-flat options for SUVs from a private brand, plus the hardcore Trail Blade BOSS, winter and touring lines, and trailer and commercial van fitments. Distribution runs through independent tire distributors and dealers rather than big-box chains, supporting the brand's budget pricing.

By 2026, Atturo had distribution in nearly 30 countries and consistently ranks among the most recommended affordable tire brands for trucks and SUVs, appearing second on the Tires-Easy list of best affordable tire brands and in enthusiast communities seeking aggressive tread designs at accessible prices.