Who Owns Lexani Tires?

Lexani Wheels and Tires was established in the 1990s in Los Angeles, California, initially focused on the custom wheel market. The company developed a range of custom aluminum alloy wheels designed for luxury vehicles, sports cars, and custom builds, targeting consumers in the automotive aftermarket who sought premium wheel designs beyond the factory options available from vehicle manufacturers.

The custom wheel market in the United States grew significantly through the 1990s, driven by the popularity of custom vehicle culture, the influence of hip-hop and entertainment industry figures who prominently displayed custom wheels on their vehicles, and the broader growth of the automotive aftermarket. Lexani established itself as a recognized brand in this market, developing a reputation for stylish designs and quality construction.

Lexani launched its tire division around 2000, introducing Lexani-branded tires to complement its wheel business. The tire launch reflected the natural synergy between custom wheels and performance tires in the automotive aftermarket, as consumers who purchased custom wheels typically also needed tires that matched the performance and aesthetic requirements of their upgraded wheels.

Lexani Tires positioned itself in the ultra-high-performance (UHP) and grand touring tire segments, targeting vehicles that required tires with high speed ratings, wide footprints, and low-profile sidewalls that complemented the visual impact of custom wheels. The brand's tire designs incorporated stylistic elements in the tread patterns and sidewall lettering that aligned with the visual aesthetic of the Lexani wheel brand.

Through the 2000s and 2010s, Lexani Tires expanded its product range to cover a wider variety of vehicle types and tire sizes, including tires for SUVs and light trucks as the popularity of these vehicle categories grew. The brand developed relationships with tire distributors and automotive retailers across the United States and internationally, expanding its distribution network to reach consumers in multiple markets.

Lexani Tires are manufactured in China and Vietnam through manufacturing partnerships, a common approach for aftermarket tire brands that do not operate their own manufacturing facilities. The brand's design and quality specifications are developed at its Los Angeles headquarters, with manufacturing partners producing tires to those specifications.

The brand has continued to develop new tire models and expand its product range through the 2010s and 2020s, maintaining its focus on the premium aftermarket segment while adapting to changes in vehicle technology and consumer preferences.