Shandong Zhongyi Rubber Co., Ltd.

Is Shandong Zhongyi Rubber publicly traded?

No. It is a privately held limited company and does not publish financial results.

What brands does Zhongyi make?

Joyroad, Centara, and Arduzza tires, plus Joytrans and Zhongyi conveyor belts.

Where is Zhongyi located?

In the Dawang Economic Development Zone of Guangrao County, Dongying, Shandong Province, China.

Who owns the Joyroad trademark?

Shandong Zhongyi Rubber Co., Ltd. holds the US Joyroad trademark, registered in 2015.

When was Zhongyi founded?

The predecessor Dongying Zhongyi Rubber was established around 2004; tire production began around 2010.

Where are Zhongyi tires sold?

In more than 100 countries through importers, wholesalers, and online retailers, with the Americas as the largest export region.

The company's roots run to 2004, when Dongying Zhongyi Rubber was established in the Dawang industrial zone of Guangrao, initially focused on rubber products including conveyor belts rather than tires.

Tire production began around 2010 with passenger car radials, and the company launched the Joyroad and CH-Noble brands for export. By 2012 output had reached roughly 3.5 million tires a year, concentrated in the Americas and Russia, and the company was securing European label certification to enter EU markets with ambitions of 15 million units of annual PCR capacity.

Expansion continued through the decade: an affiliated all-steel radial truck tire plant rated at 3 million units a year came online in 2018, semi-steel capacity grew to roughly 6 million units through cooperative arrangements and 12 million in its own planning, and a conveyor belt facility added 40 million square meters of annual capacity in 2019.

The Joyroad US trademark, filed in 2015 and registered the same year, formalized the company's presence in its largest export market. Today the group sells under a multi-brand structure in more than 100 countries across the Americas, Europe, Africa, the Middle East, Southeast Asia, and Australia.