Who Owns Joyroad Tires?

Zhongyi Rubber's roots in Guangrao date to the mid-2000s, with Dongying Zhongyi Rubber established around 2004 as a conveyor belt and rubber products maker. The company produced its first tires around 2010 and quickly scaled passenger car tire output, introducing the Joyroad and CH-Noble brands for export markets.

Early growth was export-led. By 2012 the company was producing around 3.5 million tires a year across its two brands, mainly for the Americas and Russia, and announced plans to raise passenger, light truck, UHP, and SUV capacity toward 15 million units annually. European certification followed as the brand pushed into EU markets.

The Joyroad trademark was registered in the United States in 2015, formalizing the brand's presence in its largest export region. Zhongyi expanded into truck and bus radials with a dedicated all-steel plant rated at 3 million units a year, added the Centara and Arduzza brands, and built conveyor belt capacity of 40 million square meters through affiliated operations.

Today Joyroad is marketed as a value brand with a broad catalog: touring, all-season, winter, UHP, SUV, EV-specific, and commercial truck patterns. The company positions the brand for wholesalers and car manufacturers on factory-direct terms.