
CarMax is the flagship brand of CarMax, Inc. (NYSE: KMX), the largest used car retailer in the United States headquartered in Richmond, Virginia. Founded in 1993, the brand operates more than 250 superstores plus its online platform, selling used vehicles with a no-haggle fixed-price model. Parent fiscal 2025 net revenues were $26.4 billion.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| CarMax | CarMax, Inc. | Brand division |
CarMax was created inside Circuit City Stores and opened its first location in Richmond, Virginia in 1993 under CEO Austin Ligon. The founding concept was a response to the adversarial negotiation culture of traditional used car sales: fixed, no-haggle pricing with transparent vehicle histories.
The model grew slowly through the 1990s as the company proved the format before accelerating expansion in the 2000s following the 2002 spin-off from Circuit City. National scale arrived through the 2010s as the store count crossed 100 and then 200.
The omnichannel platform developed through the 2010s integrated online browsing, purchase, and delivery with the physical store network, creating a hybrid model that pure online competitors like Carvana could not fully replicate without physical inventory.
In fiscal 2025 the brand opened its 250th store, marking a milestone in the physical footprint that remains the core of its model even as online sales grow.
What does CarMax own?
CarMax operates as a single brand covering used vehicle retail, wholesale auctions, and CarMax Auto Finance. It does not own separate consumer-facing brand names.
Is CarMax publicly traded?
Yes. CarMax trades on the NYSE under ticker KMX and is a component of the S&P 500.
Who founded CarMax?
CarMax was created inside Circuit City Stores in 1993, with Austin Ligon as its first CEO. It was spun off as an independent company in 2002.
Where is CarMax headquartered?
CarMax is headquartered in Richmond, Virginia, USA, where the first store opened.
Who owns CarMax?
CarMax is owned by public shareholders with no controlling investor. Bill Nash serves as President and CEO.
What is CarMax's revenue?
CarMax reported fiscal 2025 net revenues of $26.4 billion for the year ended February 28, 2025, with net earnings of $500.6 million.
How many stores does CarMax have?
CarMax operates more than 250 stores across the United States, having opened its 250th location in fiscal 2025.
Safety recall sales: The brand has faced consumer advocacy criticism over selling used vehicles with unrepaired safety recalls, a legal practice federally that some states restrict. CarMax discloses recall status at sale.
Financing practices: CarMax Auto Finance operates under dealer-lending regulation and scrutiny common to captive finance arms, including periodic questions about rates and disclosure.
No-haggle limitations: Some consumer advocates argue the fixed-price model, while transparent, does not always produce the lowest available prices versus negotiated competitors, a debate about value versus convenience.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| General Motors | United States | 1903 | Premium | Global | All Genders | |
| General Motors | USA | 1992 | Premium | United states | All Genders | |
| Lear | USA | 1917 | Mass market | Global | All Genders | |
| Ford Motor | USA | 1917 | Mass market | Global | All-ages | |
| Lithia Motors | USA | 1946 | Market leader | United states | All-ages | |
| Stellantis | USA | 2022 | Premium | United states | All Genders |
AutomotiveOwned by General Motors Company
American mid-premium automotive brand owned by General Motors. Founded in 1903, Buick is GM's bridge between mainstream Chevrolet and luxury Cadillac. Buick sells approximately 800,000 vehicles annually in China and over 200,000 in the United States.
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American automotive brand producing electric trucks and SUVs under the GMC division of General Motors.
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Corporate brand of Lear Corporation covering automotive seating systems and E-Systems electrical content supplied to global automakers.
AutomotiveOwned by Ford Motor Company
American luxury vehicle brand owned by Ford Motor Company (NYSE: F), specializing in premium SUVs including the Navigator, Aviator, Corsair, and Nautilus. Founded in 1917 by Henry Leland, acquired by Ford in 1922.
AutomotiveOwned by Lithia & Driveway (Lithia Motors, Inc.)
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American premium full-size SUV brand owned by Stellantis, consolidated under the Grand Wagoneer nameplate for 2026.
Market Positioning: CarMax competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by CarMax, Inc., giving you alternative choices that support different corporate structures.
AutomotiveOwned by Interstate Battery System of America
American battery distributor founded in 1952, specializing in automotive, commercial, and consumer batteries, headquartered in Dallas, Texas.
Interstate Batteries is privately owned, unlike CarMax which is under a publicly traded parent company.
AutomotiveOwned by Hyundai Motor Group
South Korean automobile manufacturer known for its value proposition, quality improvements, and stylish designs in the global automotive market.
Hyundai is privately owned, unlike CarMax which is under a publicly traded parent company.
AutomotiveOwned by Hyundai Motor Group
South Korean automobile manufacturer known for sporty design and value positioning, part of Hyundai Motor Group.
Kia is privately owned, unlike CarMax which is under a publicly traded parent company.
AutomotiveOwned by AutoNation, Inc.
America's largest single-brand automotive retailer, operating new-vehicle franchises, collision centers, and service operations under one national banner.
AutoNation operates independently without a large parent corporation.
AutomotiveOwned by Cummins Inc.
Master brand of Cummins Inc., covering diesel and natural gas engines, power generation systems, and components for trucks, construction, agriculture, and data center backup power.
Cummins operates independently without a large parent corporation.
AutomotiveOwned by Hyundai Motor Group
South Korean luxury vehicle brand specializing in premium automobiles, owned by Hyundai Motor Group.
Genesis is privately owned, unlike CarMax which is under a publicly traded parent company.
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