
CarMax is the flagship brand of CarMax, Inc. (NYSE: KMX), the largest used car retailer in the United States headquartered in Richmond, Virginia. Founded in 1993, the brand operates more than 250 superstores plus its online platform, selling used vehicles with a no-haggle fixed-price model. Parent fiscal 2025 net revenues were $26.4 billion.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| CarMax | CarMax, Inc. | Brand division |
CarMax was created inside Circuit City Stores and opened its first location in Richmond, Virginia in 1993 under CEO Austin Ligon. The founding concept was a response to the adversarial negotiation culture of traditional used car sales: fixed, no-haggle pricing with transparent vehicle histories.
The model grew slowly through the 1990s as the company proved the format before accelerating expansion in the 2000s following the 2002 spin-off from Circuit City. National scale arrived through the 2010s as the store count crossed 100 and then 200.
The omnichannel platform developed through the 2010s integrated online browsing, purchase, and delivery with the physical store network, creating a hybrid model that pure online competitors like Carvana could not fully replicate without physical inventory.
In fiscal 2025 the brand opened its 250th store, marking a milestone in the physical footprint that remains the core of its model even as online sales grow.
What does CarMax own?
CarMax operates as a single brand covering used vehicle retail, wholesale auctions, and CarMax Auto Finance. It does not own separate consumer-facing brand names.
Is CarMax publicly traded?
Yes. CarMax trades on the NYSE under ticker KMX and is a component of the S&P 500.
Who founded CarMax?
CarMax was created inside Circuit City Stores in 1993, with Austin Ligon as its first CEO. It was spun off as an independent company in 2002.
Where is CarMax headquartered?
CarMax is headquartered in Richmond, Virginia, USA, where the first store opened.
Who owns CarMax?
CarMax is owned by public shareholders with no controlling investor. Bill Nash serves as President and CEO.
What is CarMax's revenue?
CarMax reported fiscal 2025 net revenues of $26.4 billion for the year ended February 28, 2025, with net earnings of $500.6 million.
How many stores does CarMax have?
CarMax operates more than 250 stores across the United States, having opened its 250th location in fiscal 2025.
Safety recall sales: The brand has faced consumer advocacy criticism over selling used vehicles with unrepaired safety recalls, a legal practice federally that some states restrict. CarMax discloses recall status at sale.
Financing practices: CarMax Auto Finance operates under dealer-lending regulation and scrutiny common to captive finance arms, including periodic questions about rates and disclosure.
No-haggle limitations: Some consumer advocates argue the fixed-price model, while transparent, does not always produce the lowest available prices versus negotiated competitors, a debate about value versus convenience.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Group 1 Automotive | USA | 1997 | Mass market | United states | All Genders | |
| Asbury Automotive | USA | 1995 | Mass market | United states | All Genders | |
| Autozone | USA | 1979 | Market leader | United states | All-ages | |
| General Motors | United States | 1903 | Premium | Global | All Genders | |
| Carvana | USA | 2012 | Mass market | United states | All Genders | |
| Sonic Automotive | USA | 2014 | Mass market | United states | All Genders |
AutomotiveOwned by Group 1 Automotive, Inc.
Master brand of Group 1 Automotive, Inc., the Fortune 250 dealership group with 254 stores across the US and UK and record 2025 revenue of $22.6 billion.
AutomotiveOwned by Asbury Automotive Group, Inc.
Corporate brand of Asbury Automotive Group, the Fortune 500 dealership group operating nearly 200 new-vehicle franchises across 14 states.
AutomotiveOwned by AutoZone, Inc.
Master brand of AutoZone, Inc., America's largest aftermarket auto parts retailer with more than 7,400 stores.
AutomotiveOwned by General Motors Company
American mid-premium automotive brand owned by General Motors. Founded in 1903, Buick is GM's bridge between mainstream Chevrolet and luxury Cadillac. Buick sells approximately 800,000 vehicles annually in China and over 200,000 in the United States.
AutomotiveOwned by Carvana Co.
The online used-car retail brand of Carvana Co., selling nearly 600,000 vehicles a year through e-commerce, home delivery, and car vending machines.
AutomotiveOwned by Sonic Automotive, Inc.
Sonic Automotive's standalone used-car retail brand, operating 18 stores across 10 states with fixed no-haggle pricing on nearly-new pre-owned vehicles.
Market Positioning: CarMax competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by CarMax, Inc., giving you alternative choices that support different corporate structures.
AutomotiveOwned by AutoZone, Inc.
Master brand of AutoZone, Inc., America's largest aftermarket auto parts retailer with more than 7,400 stores.
AutoZone operates independently without a large parent corporation.
AutomotiveOwned by CV Group (carVertical)
Lithuanian vehicle history company that generates VIN-based reports on used cars across 37 markets, operating as the private company CV Group.
carVertical is privately owned, unlike CarMax which is under a publicly traded parent company.
AutomotiveOwned by Interstate Battery System of America
American battery distributor founded in 1952, specializing in automotive, commercial, and consumer batteries, headquartered in Dallas, Texas.
Interstate Batteries is privately owned, unlike CarMax which is under a publicly traded parent company.
AutomotiveOwned by Tenneco Inc.
Tenneco's ignition aftermarket brand for spark plugs, founded in 1907 and among the oldest names in American automotive parts.
Champion is privately owned, unlike CarMax which is under a publicly traded parent company.
AutomotiveOwned by Tenneco Inc.
Tenneco's engine sealing brand for gaskets and sealing solutions, founded in 1918 and a standard name in the professional aftermarket.
Fel-Pro is privately owned, unlike CarMax which is under a publicly traded parent company.
AutomotiveOwned by Hyundai Motor Group
South Korean automobile manufacturer known for its value proposition, quality improvements, and stylish designs in the global automotive market.
Hyundai is privately owned, unlike CarMax which is under a publicly traded parent company.
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