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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Automotive
  4. CarMax
CarMax logo
Automotive

Who Owns CarMax?

CarMax is the flagship brand of CarMax, Inc. (NYSE: KMX), the largest used car retailer in the United States headquartered in Richmond, Virginia. Founded in 1993, the brand operates more than 250 superstores plus its online platform, selling used vehicles with a no-haggle fixed-price model. Parent fiscal 2025 net revenues were $26.4 billion.

Parent Company

CarMax, Inc.

Founded

1993

Status

Publicly Traded

Headquarters

Richmond, Virginia, USA

mid rangemarket leaderUnited Statesall-agesOfficial Website

Who Owns CarMax?

  • Parent Company: CarMax, Inc.
  • Ownership Type: Brand division
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: KMX
BrandParent CompanyOwnership Type
CarMaxCarMax, Inc.Brand division

Where to Buy

Disclosure: We may earn commission from purchases
AmazonCarMax on Amazon

History of CarMax

  • Founded: 1993
  • Founders: Circuit City Stores (corporate parent at founding), Austin Ligon (first CEO)

CarMax was created inside Circuit City Stores and opened its first location in Richmond, Virginia in 1993 under CEO Austin Ligon. The founding concept was a response to the adversarial negotiation culture of traditional used car sales: fixed, no-haggle pricing with transparent vehicle histories.

The model grew slowly through the 1990s as the company proved the format before accelerating expansion in the 2000s following the 2002 spin-off from Circuit City. National scale arrived through the 2010s as the store count crossed 100 and then 200.

The omnichannel platform developed through the 2010s integrated online browsing, purchase, and delivery with the physical store network, creating a hybrid model that pure online competitors like Carvana could not fully replicate without physical inventory.

In fiscal 2025 the brand opened its 250th store, marking a milestone in the physical footprint that remains the core of its model even as online sales grow.

About CarMax, Inc.

What does CarMax own?
CarMax operates as a single brand covering used vehicle retail, wholesale auctions, and CarMax Auto Finance. It does not own separate consumer-facing brand names.

Is CarMax publicly traded?
Yes. CarMax trades on the NYSE under ticker KMX and is a component of the S&P 500.

Who founded CarMax?
CarMax was created inside Circuit City Stores in 1993, with Austin Ligon as its first CEO. It was spun off as an independent company in 2002.

Where is CarMax headquartered?
CarMax is headquartered in Richmond, Virginia, USA, where the first store opened.

Who owns CarMax?
CarMax is owned by public shareholders with no controlling investor. Bill Nash serves as President and CEO.

What is CarMax's revenue?
CarMax reported fiscal 2025 net revenues of $26.4 billion for the year ended February 28, 2025, with net earnings of $500.6 million.

How many stores does CarMax have?
CarMax operates more than 250 stores across the United States, having opened its 250th location in fiscal 2025.

  • Founded: 1993
  • Headquarters: Richmond, Virginia, USA
  • Company Type: Publicly Traded
  • Stock: NYSE: KMX
  • Revenue: $26.4 billion (fiscal 2025)
  • Employees: Approximately 30,000

Visit CarMax, Inc. website

View full company profile for CarMax, Inc.

Where Is CarMax Made / Based?

  • Headquarters: Richmond, Virginia, USA
  • Manufacturing / Operations: United States (reconditioning centers)

CarMax Categories & Tags

Used CarsAuto RetailCarmaxAutomotiveAmerican Brand

CarMax Recalls & Controversies

Safety recall sales: The brand has faced consumer advocacy criticism over selling used vehicles with unrepaired safety recalls, a legal practice federally that some states restrict. CarMax discloses recall status at sale.

Financing practices: CarMax Auto Finance operates under dealer-lending regulation and scrutiny common to captive finance arms, including periodic questions about rates and disclosure.

No-haggle limitations: Some consumer advocates argue the fixed-price model, while transparent, does not always produce the lowest available prices versus negotiated competitors, a debate about value versus convenience.

CarMax Ownership: Pros & Cons

Advantages

  • +Largest US used car retailer with national scale and brand recognition
  • +No-haggle fixed-price model differentiates from negotiation-based dealers
  • +Omnichannel platform combines online convenience with physical inspection
  • +Record dealer vehicle buys in fiscal 2025 strengthened inventory
  • +250+ store network provides physical reach pure online competitors lack

Considerations

  • -Used car market is cyclical and sensitive to interest rates and affordability
  • -Fixed-price model may not always offer the absolute lowest prices
  • -Store model carries higher fixed costs than pure online competitors
  • -CarMax Auto Finance credit exposure tied to consumer auto lending cycles
  • -Carvana and other online players compete for the digital-first segment

Frequently Asked Questions About CarMax

Sources & Further Reading

  • CarMax official website -
  • CarMax Investor Relations -
  • CarMax FY2025 earnings release -
  • SEC EDGAR filings for CarMax -

Competitors to CarMax

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
BuickBuick
General Motors
United States
1903
PremiumGlobalAll Genders
HummerHummer
General Motors
USA
1992
PremiumUnited statesAll Genders
LearLear
Lear
USA
1917
Mass marketGlobalAll Genders
LincolnLincoln
Ford Motor
USA
1917
Mass marketGlobalAll-ages
LithiaLithia
Lithia Motors
USA
1946
Market leaderUnited statesAll-ages
WagoneerWagoneer
Stellantis
USA
2022
PremiumUnited statesAll Genders

Learn More About Competitors

BuickAutomotive

Buick

Owned by General Motors Company

American mid-premium automotive brand owned by General Motors. Founded in 1903, Buick is GM's bridge between mainstream Chevrolet and luxury Cadillac. Buick sells approximately 800,000 vehicles annually in China and over 200,000 in the United States.

mid-premiumautomotiveluxury-vehicles
HummerAutomotive

Hummer

Owned by General Motors Company

American automotive brand producing electric trucks and SUVs under the GMC division of General Motors.

suvelectric-vehicletrucks
LearAutomotive

Lear

Owned by Lear Corporation

Corporate brand of Lear Corporation covering automotive seating systems and E-Systems electrical content supplied to global automakers.

automotiveseatinge-systems
LincolnAutomotive

Lincoln

Owned by Ford Motor Company

American luxury vehicle brand owned by Ford Motor Company (NYSE: F), specializing in premium SUVs including the Navigator, Aviator, Corsair, and Nautilus. Founded in 1917 by Henry Leland, acquired by Ford in 1922.

luxuryautomotivepremium-vehicles
LithiaAutomotive

Lithia

Owned by Lithia & Driveway (Lithia Motors, Inc.)

Physical dealership network brand of Lithia Motors, Inc. (Lithia & Driveway), the largest automotive retailer in the world with stores across the US, Canada, and UK.

auto-retaildealershipscar-sales
WagoneerAutomotive

Wagoneer

Owned by Stellantis

American premium full-size SUV brand owned by Stellantis, consolidated under the Grand Wagoneer nameplate for 2026.

premium-suvautomotiveluxury-vehicles

Competitive Analysis

Market Positioning: CarMax competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to CarMax

Looking for brands with different ownership structures? These similar brands are not owned by CarMax, Inc., giving you alternative choices that support different corporate structures.

Interstate BatteriesAutomotive

Interstate Batteries

Owned by Interstate Battery System of America

American battery distributor founded in 1952, specializing in automotive, commercial, and consumer batteries, headquartered in Dallas, Texas.

batteriesautomotive-batterieslead-acid-batteries
Privately Owned

Interstate Batteries is privately owned, unlike CarMax which is under a publicly traded parent company.

HyundaiAutomotive

Hyundai

Owned by Hyundai Motor Group

South Korean automobile manufacturer known for its value proposition, quality improvements, and stylish designs in the global automotive market.

korean-carvalue-brandglobal-automaker
Privately Owned

Hyundai is privately owned, unlike CarMax which is under a publicly traded parent company.

KiaAutomotive

Kia

Owned by Hyundai Motor Group

South Korean automobile manufacturer known for sporty design and value positioning, part of Hyundai Motor Group.

korean-carvalue-brandsporty-design
Privately Owned

Kia is privately owned, unlike CarMax which is under a publicly traded parent company.

AutoNationAutomotive

AutoNation

Owned by AutoNation, Inc.

America's largest single-brand automotive retailer, operating new-vehicle franchises, collision centers, and service operations under one national banner.

automotive-retailcar-dealershipsautonation
Publicly Traded

AutoNation operates independently without a large parent corporation.

CumminsAutomotive

Cummins

Owned by Cummins Inc.

Master brand of Cummins Inc., covering diesel and natural gas engines, power generation systems, and components for trucks, construction, agriculture, and data center backup power.

diesel-enginespower-generationtruck-engines
Publicly Traded

Cummins operates independently without a large parent corporation.

GenesisAutomotive

Genesis

Owned by Hyundai Motor Group

South Korean luxury vehicle brand specializing in premium automobiles, owned by Hyundai Motor Group.

luxuryautomotivepremium-vehicles
Privately Owned

Genesis is privately owned, unlike CarMax which is under a publicly traded parent company.

CarMax, Inc. Stock Information

Jobs at CarMax, Inc.

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Last reviewed: September 26, 2026 · Reviewed by Who Brands Editorial Team