Who Owns Patriot Tires?
Patriot Tires is the value broad-line brand of Omni United (S) Pte. Ltd., the private Singapore tire company. Launched in 2016 with the RB-1 passenger tire, the brand covers passenger, SUV, and light truck fitments including the Patriot M/T and R/T off-road lines, produced by partner plants in Asia and sold through US dealers and online retailers.
Patriot Tires Timeline
Who Owns Patriot Tires?
- Parent Company: Omni United (S) Pte. Ltd.
- Ownership Type: Brand division
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Patriot Tires | Omni United (S) Pte. Ltd. | Brand division |
Where to Buy
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History of Patriot Tires
- Founded: 2016
- Founders: Omni United (S) Pte. Ltd.
Omni United launched Patriot Tires in May 2016, positioning it as a value broad-line brand for the US market. The debut product was the RB-1 touring passenger tire, produced in Thailand, chosen to cover the highest volume replacement fitments at the lowest entry price in the group's range.
The brand expanded quickly into the categories where value truck tires sell: the Patriot M/T mud-terrain and later R/T rugged-terrain lines gave the brand the aggressive styled products that drive private label truck tire sales, alongside all-terrain options for daily drivers.
The launch timing capitalized on Omni's 2015 and 2016 US distribution acquisitions, which gave the new brand dealer reach from day one. Through the 2020s Patriot has remained the group's opening price point, sold primarily through online retailers and independent dealers where its low prices and warranty terms compete with entry lines from importers like Landsail and Atturo's base range.
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About Omni United (S) Pte. Ltd.
Who owns Omni United?
Omni United is owned by its founder G.S. Sareen, who also serves as CEO. The company is privately held with no disclosed outside investors.
Is Omni United a manufacturer?
It designs and sells tires but does not own factories. Production runs through partner plants in Thailand, China, India, and Serbia under Omni's specifications.
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What brands does Omni United own?
Its brands include Radar Tyres, Patriot Tires, American Tourer, Tecnica, RoadLux, and Corsa, plus the licensed Timberland Tires line.
When was Omni United founded?
G.S. Sareen founded the company in Singapore in 2003. Radar Tyres launched in 2006 and Patriot Tires in 2016.
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Where is Omni United based?
The company is headquartered in Singapore, with North American operations run through Omni United USA and Radar Tires Inc.
How large is Omni United?
The company sells more than five million tires annually across more than 80 countries. As a private company it does not disclose revenue or employee figures.
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- Founded: 2003
- Headquarters: Singapore, Singapore
- Company Type: Privately Held
Where Is Patriot Tires Made / Based?
- Headquarters: Singapore, Singapore
- Manufacturing / Operations: Thailand, China
Patriot Tires Categories & Tags
Brands Owned by Omni United (S) Pte. Ltd.
Patriot Tires Ownership: Pros & Cons
Advantages
- +Backed by Omni United's design and distribution infrastructure
- +Aggressive pricing in the entry tier
- +Coverage across passenger through mud-terrain categories
- +US dealer reach through owned wholesale network
- +Warranty support from an established brand house
Considerations
- -Entry level positioning with minimal brand equity
- -Contract manufactured with no owned plants
- -Limited independent test data
- -Competes on price in a crowded value segment
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Frequently Asked Questions About Patriot Tires
Sources & Further Reading
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Competitors to Patriot Tires
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Atturo Tire | USA | 2009 | Mass market | United states | All Genders | |
| Omni United | Singapore | 2006 | Mass market | Global | All Genders | |
| Wholesale Tire Distributors | USA | 2014 | Mass market | United states | All Genders | |
| Qingdao Fullrun Tyre | China | 2008 | Mass market | United states | All Genders | |
| Sailun Group | China | 2002 | Mass market | Global | All Genders | |
| Transamerica Tire | USA | 2017 | Mass market | United states | All Genders |
Learn More About Competitors
AutomotiveAtturo
Owned by Atturo Tire Corp.
Private tire brand founded in 2009 specializing in affordable SUV, light truck, and off-road tires, headquartered in Wadsworth, Illinois.
tiresbudget-tiressuv-tires
AutomotiveRadar Tires
Owned by Omni United (S) Pte. Ltd.
Flagship global brand of Omni United covering passenger, SUV, 4x4, and commercial tires sold in more than 80 countries, anchored by the Renegade off-road range.
tiresoff-roadsuv-tires
AutomotiveArroyo Tires
Owned by Wholesale Tire Distributors
Value tire brand owned by Wholesale Tire Distributors, covering passenger, SUV, light truck, run-flat, and EV fitments across more than 300 SKUs for the US market.
tiresbudget-tirespassenger-tires
AutomotiveFullway Tires
Owned by Qingdao Fullrun Tyre Corp., Ltd.
Performance oriented value tire brand of Qingdao Fullrun Tyre, covering passenger, SUV, and large diameter UHP fitments sold through US online retailers and mass channels.
tiresbudget-tiresuhp
AutomotiveSailun
Owned by Sailun Group Co., Ltd.
Flagship consumer tire brand of China's Sailun Group, covering passenger, truck, and off-the-road tires sold in more than 180 countries.
tiresbudget-tiresall-season-tires
AutomotiveVenom Power Tires
Owned by Transamerica Tire Co., Ltd.
Off-road and light truck tire brand of Transamerica Tire, built on the Terra Hunter all-terrain and mud-terrain lines and sold through online retailers and dealers across North America.
tiresoff-roadmud-terrain
Competitive Analysis
Market Positioning: Patriot Tires competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Patriot Tires
Looking for brands with different ownership structures? These similar brands are not owned by Omni United (S) Pte. Ltd., giving you alternative choices that support different corporate structures.
AutomotiveSailun
Owned by Sailun Group Co., Ltd.
Flagship consumer tire brand of China's Sailun Group, covering passenger, truck, and off-the-road tires sold in more than 180 countries.
tiresbudget-tiresall-season-tires
Publicly Traded
Sailun is owned by Sailun Group Co., Ltd., a public company, a different structure than Patriot Tires's parent.
AutomotiveWestlake Tires
Owned by Zhongce Rubber Group Co., Ltd.
International tire brand owned by Zhongce Rubber Group Co., Ltd. (ZC Rubber), China's largest tire manufacturer founded in 1958 in Hangzhou, with the Westlake brand introduced in 1995 for international markets covering passenger car, truck and bus, OTR, agricultural, and specialty tires; ZC Rubber completed its IPO on the Shanghai Stock Exchange (SSE: 603049) on June 5, 2025.
tiresautomotive-tirespassenger-tires
Publicly Traded
Westlake Tires is owned by Zhongce Rubber Group Co., Ltd., a public company, a different structure than Patriot Tires's parent.
AutomotiveEvergreen Tires
Owned by Sailun Group Co., Ltd.
Entry-level export tire brand of Sailun Group, originally launched by Jinyu Tire, offering passenger, SUV, light truck, and commercial tires in more than 100 countries from plants in China, Vietnam, and Cambodia.
tiresbudget-tiresevergreen
Publicly Traded
Evergreen Tires is owned by Sailun Group Co., Ltd., a public company, a different structure than Patriot Tires's parent.
AutomotiveSentury Tires
Owned by Qingdao Sentury Tire Co., Ltd.
Flagship tire brand of Qingdao Sentury Tire Co., Ltd., the publicly traded Chinese manufacturer listed on the Shenzhen Stock Exchange, covering passenger, SUV, and UHP fitments.
tirespassenger-tiressuv-tires
Publicly Traded
Sentury Tires is owned by Qingdao Sentury Tire Co., Ltd., a public company, a different structure than Patriot Tires's parent.
AutomotiveKelly Tires
Owned by The Goodyear Tire & Rubber Company
Value-tier tire brand owned by Goodyear, sold through independent dealers as the portfolio's budget option.
tiresvalue-tireskelly
Publicly Traded
Kelly Tires is owned by The Goodyear Tire & Rubber Company, a public company, a different structure than Patriot Tires's parent.
AutomotiveOhtsu
Owned by Sumitomo Rubber Industries, Ltd.
Japanese value tire brand owned by Sumitomo Rubber Industries since the 2003 merger of Ohtsu Tire & Rubber, marketed mainly in North America.
tiresvalue-tiressumitomo
Publicly Traded
Ohtsu is owned by Sumitomo Rubber Industries, Ltd., a public company, a different structure than Patriot Tires's parent.
Jobs at Omni United (S) Pte. Ltd.
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