Who Owns Scoop?

Scoop was introduced by Walmart as the company's private label laundry detergent brand, positioned to provide customers with an affordable alternative to national laundry detergent brands while maintaining effective cleaning performance. The brand was developed as part of Walmart's broader strategy to offer private label alternatives across major consumer goods categories, providing customers with value options that compete with national brands on performance while offering lower prices.

Private label products, also known as store brands or own brands, are products manufactured by a third-party manufacturer and sold under the retailer's own brand name. Private label products typically offer lower prices than national brands because they do not carry the marketing and advertising costs associated with national brand products. For retailers like Walmart, private label products also offer higher profit margins than national brands, as the retailer captures the brand premium rather than paying it to a national brand manufacturer.

Walmart has a long history of developing private label products across virtually every consumer goods category. The company's most prominent private label brand is Great Value, which covers a wide range of grocery and household products. Scoop was developed as a specialized private label brand for the laundry detergent category, complementing Walmart's broader household care private label portfolio.

The laundry detergent market is one of the largest categories in the household consumer goods sector, with annual US retail sales of several billion dollars. The market is dominated by national brands including Tide (Procter & Gamble), Persil (Henkel), Gain (Procter & Gamble), and All (Henkel), which together account for the majority of US laundry detergent sales. Private label laundry detergents, including Scoop, compete in the value segment of the market, targeting price-conscious consumers who prioritize affordability over brand prestige.

Scoop has been positioned as a value alternative in the laundry care category, offering liquid, powder, and pod formulations at price points significantly below national brand alternatives. The brand targets Walmart's core customer base of value-conscious shoppers who are seeking effective cleaning performance at the lowest possible price.

Throughout its history, Scoop has undergone reformulations to improve cleaning effectiveness, add features such as stain-fighting capabilities and fresh scents, and adapt to changing consumer preferences and laundry technology. The brand has maintained a steady presence in Walmart stores as a budget-friendly laundry solution, competing not only with national brands but also with other private label laundry detergents sold at competing retailers.

Walmart's scale as the world's largest retailer provides Scoop with significant advantages in terms of shelf space, supply chain efficiency, and pricing power. Walmart's purchasing power allows it to source laundry detergent formulations from contract manufacturers at competitive costs, enabling Scoop to offer effective cleaning performance at prices that are difficult for smaller retailers or independent brands to match.

The private label laundry detergent market has grown in recent years as consumers have become more comfortable with store brand products and as the quality gap between private label and national brand products has narrowed. Walmart's investment in improving the quality and performance of its private label products, including Scoop, has supported the brand's market position and customer acceptance.