Who Owns Amazon Basics?
Amazon Basics is owned by Amazon.com Inc., a publicly traded American multinational technology company founded by Jeff Bezos in 1994. Amazon trades on NASDAQ under ticker AMZN and is headquartered in Seattle, Washington, USA.
Parent Company
Amazon.com Inc.
Founded
2009
Status
Publicly Traded
Headquarters
Seattle, Washington, USA
Who Owns Amazon Basics?
- Parent Company: Amazon.com Inc.
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: AMZN
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Amazon Basics | Amazon.com Inc. | Wholly owned |
History of Amazon Basics
- Founded: 2009
- Founders: Amazon (internal development)
Amazon Basics was launched by Amazon in 2009 as the company's private label brand for everyday essentials. The brand was developed to provide customers with high-quality, affordable alternatives to national brands across multiple product categories. This strategic initiative represented Amazon's entry into the private label market, leveraging the company's extensive customer data and e-commerce expertise to identify product opportunities and develop competitive alternatives to established brands.
The brand initially launched with basic household items, electronics accessories, and office supplies. Amazon Basics quickly expanded to cover hundreds of products across categories including home goods, kitchen items, bedding, storage, electronics, and personal care products. This rapid expansion demonstrated Amazon's ability to leverage its supply chain expertise and market insights to develop and scale a comprehensive private label portfolio that could address diverse consumer needs while maintaining competitive pricing and quality standards.
Throughout the 2010s, Amazon Basics underwent significant expansion and quality improvements to compete directly with national brands. Amazon invested in product development, quality assurance, and packaging design to build consumer trust in the private label offering. This commitment to quality improvement and product innovation enabled Amazon Basics to overcome initial consumer skepticism about private label products and establish itself as a credible alternative to national brands across multiple categories.
Amazon Basics has become one of the largest and most successful private label brands globally, generating billions in annual sales and representing a significant portion of Amazon's retail revenue. The brand continues expanding into new categories and improving product quality. The success of Amazon Basics demonstrates Amazon's ability to create and scale a private label brand that can compete effectively with established national brands while maintaining the company's core values of customer satisfaction and value delivery.
About Amazon.com Inc.
What does Amazon own?
Amazon owns a large portfolio of brands and businesses including Amazon Marketplace, AWS, Prime Video, Kindle, Alexa, Echo, Whole Foods Market, Ring, Twitch, Audible, Amazon Music, MGM, IMDb, One Medical, Amazon Pharmacy, Zappos, Wondery, and Eero, among others. See the full brand index for a complete list.
Is Amazon publicly traded?
Yes. Amazon trades on NASDAQ under the ticker symbol AMZN. The company has been publicly traded since its IPO in May 1997.
Who founded Amazon?
Amazon was founded by Jeff Bezos on July 5, 1994, in Bellevue, Washington. Bezos served as CEO until July 2021, when Andy Jassy succeeded him. Bezos remains executive chairman and the largest individual shareholder.
Where is Amazon headquartered?
Amazon is headquartered in Seattle, Washington. The company also has a significant presence in the Washington, D.C. area through its HQ2 campus in Arlington, Virginia, which opened in 2023.
Who owns Amazon?
Amazon has no controlling shareholder. Jeff Bezos is the largest individual shareholder and serves as executive chairman. Institutional investors including Vanguard, BlackRock, and State Street are among the largest economic shareholders through index fund holdings.
What is Amazon's revenue?
For full-year 2025, Amazon reported net sales of $716.9 billion, up 12% year over year, with operating income of $80.0 billion and net income of $77.7 billion. AWS full-year 2025 revenue was $128.7 billion, up 20% year over year.
What is AWS?
Amazon Web Services is Amazon's cloud computing division, providing infrastructure, platform, and AI services to businesses, governments, and organizations globally. AWS is the world's largest cloud infrastructure provider. Full-year 2025 AWS revenue was $128.7 billion with operating income of $45.6 billion.
What antitrust cases is Amazon facing?
The U.S. Federal Trade Commission filed an antitrust lawsuit against Amazon in September 2023, alleging that Amazon illegally maintains monopoly power over online retail and third-party marketplace services. The case was ongoing as of February 2026. Amazon also reached a settlement with the EU in 2022 over allegations related to its use of third-party seller data.
- Founded: 1994
- Headquarters: Seattle, Washington, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: AMZN
Where Is Amazon Basics Made / Based?
- Headquarters: Seattle, Washington, USA
- Manufacturing / Operations: United States, China, India, Vietnam, Multiple international locations
Brands Owned by Amazon.com Inc.
- Alexa - Amazon's artificial intelligence voice assistant technology powering smart speak...
- Amazon Advertising - Amazon's advertising platform providing sponsored product ads, display advertisi...
- Amazon Fresh - Amazon's grocery delivery service offering fresh groceries, pantry items, and pr...
- Amazon Music - American music streaming service developed and operated by Amazon.com Inc....
- Amazon Pharmacy - Amazon's online pharmacy service offering prescription medications, over-the-cou...
- Amazon Studios - Amazon's film and television production company creating original content for Pr...
- Audible - Audiobook and podcast streaming service offering exclusive content, original pro...
- Amazon Web Services - Cloud computing platform offering over 200 services including computing power, s...
- Echo - Amazon's smart speaker brand offering voice-activated devices with Alexa integra...
- Eero - Amazon-owned mesh WiFi networking company providing whole-home WiFi coverage and...
- Freevee - Amazon's ad-supported streaming service offering movies and television shows wit...
- IMDb - Online database of movies, television shows, and entertainment content featuring...
- Amazon Kindle - E-reader devices and digital reading platform developed by Amazon, featuring E I...
- MGM - American film and television production company known for iconic film franchises...
- Prime Video - Subscription-based video streaming service offering movies, TV shows, and origin...
- Ring - Amazon-owned smart home security brand offering video doorbells, security camera...
- Twitch - Live streaming platform focused on video game broadcasting, esports, and creativ...
- Whole Foods Market - American supermarket chain specializing in organic, natural, and specialty foods...
- Wondery - Amazon-owned podcast production and distribution company creating premium audio ...
- Zappos - Amazon-owned online fashion and footwear retailer known for exceptional customer...
Amazon Basics Ownership: Pros & Cons
Advantages
- +Significant cost savings compared to national brands
- +Wide product availability across Amazon's e-commerce platform
- +Quality improvements and expanded product selection over time
- +Backed by Amazon's purchasing power and supply chain expertise
- +Consistent availability and competitive pricing
- +Convenient online shopping with fast delivery options
Considerations
- -Limited availability outside Amazon's platform
- -Perception of lower quality compared to some national brands
- -Product availability may vary by category and region
- -Limited marketing and brand awareness beyond Amazon customers
- -Dependency on Amazon's sourcing and quality control standards
- -Competition from other private label brands
Frequently Asked Questions About Amazon Basics
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