Who Owns Amazon Fresh?
Amazon Fresh is owned by Amazon.com Inc., a publicly traded American multinational technology company founded by Jeff Bezos in 1994. Amazon Fresh operates as Amazon's grocery delivery service and formerly included physical stores, though Amazon announced the closure of all physical locations in January 2026. Amazon trades on NASDAQ under AMZN and is headquartered in Seattle, Washington, USA.
Parent Company
Amazon.com Inc.
Founded
2007
Status
Publicly Traded
Headquarters
Seattle, Washington, USA
Who Owns Amazon Fresh?
- Parent Company: Amazon.com Inc.
- Ownership Type: Brand division
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: AMZN
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Amazon Fresh | Amazon.com Inc. | Brand division |
History of Amazon Fresh
- Founded: 2007
- Founders: Amazon (internal development)
Amazon launched Amazon Fresh in 2007 as an invite-only grocery delivery pilot in Seattle, Washington. The service offered same-day and next-day delivery of fresh produce, perishable items, and everyday grocery products. It was available only to Prime members at an additional subscription fee of $14.99 per month on top of Prime.
Amazon Fresh expanded to Los Angeles in 2013 and to additional US cities through the mid-2010s. In 2016, Amazon began integrating Fresh more tightly with Prime membership and reduced the delivery fee barrier. By 2019, the separate Fresh subscription fee was removed for Prime members, making grocery delivery an included Prime benefit in eligible delivery areas.
In June 2017, Amazon acquired Whole Foods Market for approximately $13.7 billion, giving Amazon a physical grocery presence and a premium grocery brand. Amazon maintained Whole Foods and Amazon Fresh as separate brands with distinct positioning.
In 2020, Amazon opened its first Amazon Fresh-branded physical grocery store in Woodland Hills, California. The stores used Amazon's Dash Cart technology (a sensor-equipped shopping cart) and in some locations Just Walk Out cashierless checkout. By late 2024, Amazon Fresh had approximately 20 physical stores in the United States and 19 in the United Kingdom.
In January 2026, Amazon announced it would close all Amazon Fresh physical store locations in the US and UK. Some UK locations were acquired by Tesco; others were converted to Whole Foods stores or closed. Amazon stated it would continue to invest in the Amazon Fresh delivery service. As of mid-2026, Amazon Fresh operates as a delivery-only grocery service across hundreds of US cities for Prime members.
About Amazon.com Inc.
What does Amazon own?
Amazon owns a large portfolio of brands and businesses including Amazon Marketplace, AWS, Prime Video, Kindle, Alexa, Echo, Whole Foods Market, Ring, Twitch, Audible, Amazon Music, MGM, IMDb, One Medical, Amazon Pharmacy, Zappos, Wondery, and Eero, among others. See the full brand index for a complete list.
Is Amazon publicly traded?
Yes. Amazon trades on NASDAQ under the ticker symbol AMZN. The company has been publicly traded since its IPO in May 1997.
Who founded Amazon?
Amazon was founded by Jeff Bezos on July 5, 1994, in Bellevue, Washington. Bezos served as CEO until July 2021, when Andy Jassy succeeded him. Bezos remains executive chairman and the largest individual shareholder.
Where is Amazon headquartered?
Amazon is headquartered in Seattle, Washington. The company also has a significant presence in the Washington, D.C. area through its HQ2 campus in Arlington, Virginia, which opened in 2023.
Who owns Amazon?
Amazon has no controlling shareholder. Jeff Bezos is the largest individual shareholder and serves as executive chairman. Institutional investors including Vanguard, BlackRock, and State Street are among the largest economic shareholders through index fund holdings.
What is Amazon's revenue?
For full-year 2025, Amazon reported net sales of $716.9 billion, up 12% year over year, with operating income of $80.0 billion and net income of $77.7 billion. AWS full-year 2025 revenue was $128.7 billion, up 20% year over year.
What is AWS?
Amazon Web Services is Amazon's cloud computing division, providing infrastructure, platform, and AI services to businesses, governments, and organizations globally. AWS is the world's largest cloud infrastructure provider. Full-year 2025 AWS revenue was $128.7 billion with operating income of $45.6 billion.
What antitrust cases is Amazon facing?
The U.S. Federal Trade Commission filed an antitrust lawsuit against Amazon in September 2023, alleging that Amazon illegally maintains monopoly power over online retail and third-party marketplace services. The case was ongoing as of February 2026. Amazon also reached a settlement with the EU in 2022 over allegations related to its use of third-party seller data.
- Founded: 1994
- Headquarters: Seattle, Washington, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: AMZN
- Revenue: $716.9 billion (FY2025)
- Employees: Approximately 1.56 million
Where Is Amazon Fresh Made / Based?
- Headquarters: Seattle, Washington, USA
- Manufacturing / Operations: United States, Global (distributed fulfillment)
Amazon Fresh Recalls & Controversies
Physical Store Closures (January 2026): Amazon announced the closure of all Amazon Fresh physical store locations in January 2026, approximately six years after the first store opened. Amazon cited strategic focus on grocery delivery rather than brick-and-mortar operations. The closures affected approximately 30 stores in the US and UK and resulted in job losses for store employees. Some UK locations were sold to Tesco; others were converted to Whole Foods Market stores.
FTC Antitrust Case (2023): The FTC's September 2023 antitrust complaint against Amazon addressed Amazon's grocery practices as part of its broader allegations about Amazon's retail dominance. The complaint alleged that Amazon uses Prime delivery integration and marketplace position to advantage its own retail services, including Amazon Fresh, over competing grocery delivery options. Amazon denied the allegations. The case was ongoing as of June 2026.
Whole Foods Acquisition Antitrust Review (2017): Amazon's $13.7 billion acquisition of Whole Foods Market in 2017 was reviewed by the FTC, which cleared the transaction. However, the acquisition drew ongoing scrutiny from consumer groups and competitors who argued that Amazon's control of both Amazon Fresh and Whole Foods, combined with its logistics network, created anti-competitive conditions in the grocery sector.
Labor Practices in Fulfillment: Amazon Fresh fulfillment workers are covered by the same labor controversies that apply to Amazon's broader warehouse and logistics workforce, including claims regarding productivity quotas, working conditions, and injury rates in fulfillment centers. The Amazon Labor Union organizing at Amazon warehouses from 2022 onward included workers at facilities handling Amazon Fresh orders.
Just Walk Out Technology Removal (2024): Amazon began removing its Just Walk Out cashierless technology from Amazon Fresh physical stores in 2024, replacing it with the lower-tech Dash Cart in most locations. Reports indicated that the technology relied more heavily on human video review than Amazon had publicly suggested, rather than being fully automated. Amazon disputed characterizations of the technology's operation.
Brands Owned by Amazon.com Inc.
- Alexa - Amazon's voice assistant platform, launched in November 2014 alongside the Amazo...
- Amazon Advertising - Amazon's advertising platform providing sponsored product ads, display advertisi...
- Amazon Basics - Amazon's private label brand launched in 2009, offering affordable everyday esse...
- Amazon Music - American music streaming service developed and operated by Amazon.com Inc....
- Amazon Pharmacy - Amazon's online pharmacy service offering prescription medications and home deli...
- Amazon Studios - Amazon's film and television production company creating original content for Pr...
- Audible - Audiobook and podcast streaming service owned by Amazon, offering the world's la...
- Amazon Web Services - Cloud computing division of Amazon.com providing infrastructure, platform, and s...
- Echo - Amazon's smart speaker brand offering voice-activated devices with Alexa integra...
- Eero - Amazon-owned mesh WiFi networking company providing whole-home WiFi coverage and...
- Freevee - Amazon's ad-supported streaming service offering movies and television shows wit...
- IMDb - Online database of movies, television shows, and entertainment content featuring...
- Amazon Kindle - E-reader devices and digital reading platform developed by Amazon, featuring E I...
- MGM - American film and television production company known for iconic film franchises...
- Prime Video - Subscription-based video streaming service offering movies, TV shows, and origin...
- Ring - Amazon-owned smart home security brand offering video doorbells, security camera...
- Twitch - Live streaming platform focused on video game broadcasting, esports, and creativ...
- Whole Foods Market - American supermarket chain specializing in organic, natural, and specialty foods...
- Wondery - Amazon-owned podcast production and distribution company creating premium audio ...
- Zappos - Amazon-owned online fashion and footwear retailer known for exceptional customer...
Amazon Fresh Ownership: Pros & Cons
Advantages
- +Amazon Fresh benefits from Prime membership integration, with grocery delivery included as a Prime benefit for eligible orders, reducing friction for the approximately 200 million Prime subscribers globally
- +Amazon's fulfillment and logistics infrastructure supports same-day and next-day delivery of perishable goods at a scale that few competitors can match
- +Amazon's purchase data from its broader retail operations supports personalized recommendations and demand forecasting for grocery inventory
- +Amazon does not need Amazon Fresh to independently cover its own capital costs; investment in Fresh supports Prime retention and overall customer lifetime value
Considerations
- -The January 2026 closure of all Amazon Fresh physical stores removed Amazon's only delivery-integrated physical grocery touchpoints outside of Whole Foods
- -Amazon does not disclose Amazon Fresh financials, making it impossible to assess the division's standalone profitability or return on investment
- -The FTC antitrust case (2023) creates ongoing regulatory risk around Amazon's grocery delivery practices
- -Grocery delivery is a low-margin, operationally complex business; Amazon competes against Walmart, which has structural advantages from its store-based fulfillment network
- -The 2024 removal of Just Walk Out technology from Fresh stores before their closure raised questions about the commercial readiness of Amazon's grocery retail technology
Frequently Asked Questions About Amazon Fresh
Sources & Further Reading
Competitors to Amazon Fresh
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Walmart | India | 2007 | Mass market | Asia pacific | All-ages |
Learn More About Competitors
Competitive Analysis
Market Positioning: Amazon Fresh competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Amazon.com Inc. Stock Information
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