Is Amazon Fresh a separate company from Amazon?

No. Amazon Fresh is a business division of Amazon.com Inc., not a separately incorporated entity. It has no independent shareholders or separate financial disclosures. Amazon.com Inc. (NASDAQ: AMZN) is the publicly traded parent.

Is Amazon Fresh publicly traded?

Amazon Fresh is not separately traded. Amazon.com Inc. trades on NASDAQ under AMZN. Amazon does not disclose Amazon Fresh revenue or profit as a separate line item.

When did Amazon Fresh launch?

Amazon Fresh launched in 2007 as an invite-only grocery delivery pilot in Seattle. It expanded to other US cities through the 2010s and became a standard Prime benefit (without a separate monthly fee) in eligible areas by 2019.

Does Amazon Fresh still have physical stores?

No. Amazon announced the closure of all Amazon Fresh physical store locations in January 2026. As of mid-2026, Amazon Fresh operates only as a grocery delivery service. Amazon's physical grocery presence is maintained through Whole Foods Market.

Who can use Amazon Fresh?

Amazon Fresh grocery delivery is available to Prime members in eligible US delivery areas. Orders above a minimum threshold receive free delivery; smaller orders incur a delivery fee. Availability varies by ZIP code.

What happened to the Just Walk Out technology in Amazon Fresh stores?

Amazon began removing Just Walk Out cashierless checkout technology from Amazon Fresh stores in early 2024, replacing it with Dash Carts in most locations. Reports published in 2024 indicated the system relied more on human video review than Amazon had characterized. Amazon disputed these descriptions. All Amazon Fresh physical stores subsequently closed in January 2026.

Retail & E-commerce

Who Owns Amazon Fresh?

Amazon Fresh is owned by Amazon.com Inc., a publicly traded American multinational technology company founded by Jeff Bezos in 1994. Amazon Fresh operates as Amazon's grocery delivery service and formerly included physical stores, though Amazon announced the closure of all physical locations in January 2026. Amazon trades on NASDAQ under AMZN and is headquartered in Seattle, Washington, USA.

Parent Company

Amazon.com Inc.

Founded

2007

Status

Publicly Traded

Headquarters

Seattle, Washington, USA

Amazon Fresh Timeline

1994

Amazon.com Inc.

Parent company established in Seattle, Washington, USA

Company Founded

2007

Amazon Fresh

Founded by Amazon (internal development)

Founded

budgetmass marketUnited StatesOfficial Website

Who Owns Amazon Fresh?

Parent Company: Amazon.com Inc.
Ownership Type: Brand division
Company Type: Publicly Traded
Stock Ticker: NASDAQ: AMZN

Brand	Parent Company	Ownership Type
Amazon Fresh	Amazon.com Inc.	Brand division

History of Amazon Fresh

Founded: 2007
Founders: Amazon (internal development)

Amazon launched Amazon Fresh in 2007 as an invite-only grocery delivery pilot in Seattle, Washington. The service offered same-day and next-day delivery of fresh produce, perishable items, and everyday grocery products. It was available only to Prime members at an additional subscription fee of $14.99 per month on top of Prime.

Amazon Fresh expanded to Los Angeles in 2013 and to additional US cities through the mid-2010s. In 2016, Amazon began integrating Fresh more tightly with Prime membership and reduced the delivery fee barrier. By 2019, the separate Fresh subscription fee was removed for Prime members, making grocery delivery an included Prime benefit in eligible delivery areas.

In June 2017, Amazon acquired Whole Foods Market for approximately $13.7 billion, giving Amazon a physical grocery presence and a premium grocery brand. Amazon maintained Whole Foods and Amazon Fresh as separate brands with distinct positioning.

In 2020, Amazon opened its first Amazon Fresh-branded physical grocery store in Woodland Hills, California. The stores used Amazon's Dash Cart technology (a sensor-equipped shopping cart) and in some locations Just Walk Out cashierless checkout. By late 2024, Amazon Fresh had approximately 20 physical stores in the United States and 19 in the United Kingdom.

In January 2026, Amazon announced it would close all Amazon Fresh physical store locations in the US and UK. Some UK locations were acquired by Tesco; others were converted to Whole Foods stores or closed. Amazon stated it would continue to invest in the Amazon Fresh delivery service. As of mid-2026, Amazon Fresh operates as a delivery-only grocery service across hundreds of US cities for Prime members.

About Amazon.com Inc.

What does Amazon own?
Amazon owns Amazon Web Services, Whole Foods Market, Ring, Twitch, Amazon MGM Studios, Alexa, Amazon Prime, Kindle, Fire TV, and Amazon Logistics. The company also owns Zoox, an autonomous vehicle company, and One Medical, a primary healthcare provider. Amazon has made over 120 acquisitions since its founding.

Is Amazon publicly traded?
Yes. Amazon trades on NASDAQ under the ticker symbol AMZN. The company has been publicly traded since its IPO in May 1997 at $18 per share.

Who founded Amazon?
Jeff Bezos founded Amazon in July 1994 in Bellevue, Washington. He initially started the company as an online bookstore. Bezos served as CEO until July 2021, when Andy Jassy succeeded him. Bezos remains executive chairman.

Where is Amazon headquartered?
Amazon is headquartered in Seattle, Washington, USA. The company's corporate offices are in the South Lake Union neighborhood. Amazon has major offices and fulfillment centers across the United States and internationally.

How many brands does Amazon own?
Amazon owns approximately 10 major brands including Amazon, AWS, Whole Foods, Ring, Twitch, Alexa, Amazon Prime, Amazon MGM Studios, Kindle, and Fire TV. The company has made over 120 acquisitions, many of which have been integrated into its existing operations.

Who owns Amazon?
Amazon is a publicly traded company with no single controlling shareholder. Jeff Bezos is the largest individual shareholder, holding approximately 9% of outstanding shares. Institutional investors including Vanguard Group, BlackRock, and State Street are among the largest holders. All shares carry equal voting rights.

What is Amazon's revenue?
Amazon reported FY2025 net sales of $716.9 billion, up 12% year over year. Net income was $77.7 billion, or $7.17 per diluted share. AWS contributed $128.7 billion in revenue, growing 20% year over year.

What antitrust cases is Amazon facing?
The U.S. Federal Trade Commission and 17 states filed an antitrust lawsuit in September 2023 alleging Amazon maintains monopoly power in its online marketplace. The case is ongoing. The EU has also investigated Amazon's marketplace practices, and the Digital Markets Act imposes obligations on Amazon as a gatekeeper.

Founded: 1994
Headquarters: Seattle, Washington, USA
Company Type: Publicly Traded
Stock: NASDAQ: AMZN
Revenue: $716.9 billion (FY2025)
Employees: Approximately 1,576,000

Visit Amazon.com Inc. website

View full company profile for Amazon.com Inc.

Where Is Amazon Fresh Made / Based?

Headquarters: Seattle, Washington, USA
Manufacturing / Operations: United States, Global (distributed fulfillment)

Amazon Fresh Categories & Tags

Grocery Delivery Food Delivery E Commerce Retail Amazon Online Grocery

Amazon Fresh Recalls & Controversies

Physical Store Closures (January 2026): Amazon announced the closure of all Amazon Fresh physical store locations in January 2026, approximately six years after the first store opened. Amazon cited strategic focus on grocery delivery rather than brick-and-mortar operations. The closures affected approximately 30 stores in the US and UK and resulted in job losses for store employees. Some UK locations were sold to Tesco; others were converted to Whole Foods Market stores.

FTC Antitrust Case (2023): The FTC's September 2023 antitrust complaint against Amazon addressed Amazon's grocery practices as part of its broader allegations about Amazon's retail dominance. The complaint alleged that Amazon uses Prime delivery integration and marketplace position to advantage its own retail services, including Amazon Fresh, over competing grocery delivery options. Amazon denied the allegations. The case was ongoing as of June 2026.

Whole Foods Acquisition Antitrust Review (2017): Amazon's $13.7 billion acquisition of Whole Foods Market in 2017 was reviewed by the FTC, which cleared the transaction. However, the acquisition drew ongoing scrutiny from consumer groups and competitors who argued that Amazon's control of both Amazon Fresh and Whole Foods, combined with its logistics network, created anti-competitive conditions in the grocery sector.

Labor Practices in Fulfillment: Amazon Fresh fulfillment workers are covered by the same labor controversies that apply to Amazon's broader warehouse and logistics workforce, including claims regarding productivity quotas, working conditions, and injury rates in fulfillment centers. The Amazon Labor Union organizing at Amazon warehouses from 2022 onward included workers at facilities handling Amazon Fresh orders.

Just Walk Out Technology Removal (2024): Amazon began removing its Just Walk Out cashierless technology from Amazon Fresh physical stores in 2024, replacing it with the lower-tech Dash Cart in most locations. Reports indicated that the technology relied more heavily on human video review than Amazon had publicly suggested, rather than being fully automated. Amazon disputed characterizations of the technology's operation.

Amazon Fresh Ownership: Pros & Cons

Advantages

+Amazon Fresh benefits from Prime membership integration, with grocery delivery included as a Prime benefit for eligible orders, reducing friction for the approximately 200 million Prime subscribers globally
+Amazon's fulfillment and logistics infrastructure supports same-day and next-day delivery of perishable goods at a scale that few competitors can match
+Amazon's purchase data from its broader retail operations supports personalized recommendations and demand forecasting for grocery inventory
+Amazon does not need Amazon Fresh to independently cover its own capital costs; investment in Fresh supports Prime retention and overall customer lifetime value

Considerations

-The January 2026 closure of all Amazon Fresh physical stores removed Amazon's only delivery-integrated physical grocery touchpoints outside of Whole Foods
-Amazon does not disclose Amazon Fresh financials, making it impossible to assess the division's standalone profitability or return on investment
-The FTC antitrust case (2023) creates ongoing regulatory risk around Amazon's grocery delivery practices
-Grocery delivery is a low-margin, operationally complex business; Amazon competes against Walmart, which has structural advantages from its store-based fulfillment network
-The 2024 removal of Just Walk Out technology from Fresh stores before their closure raised questions about the commercial readiness of Amazon's grocery retail technology

Frequently Asked Questions About Amazon Fresh

Sources & Further Reading

Competitors to Amazon Fresh

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

Brand	Parent Company	Country	Founded	Market Position	Primary Market	Gender Target
Flipkart	Walmart	India	2007	Mass market	Asia pacific	All Genders
Prime VideoSister Brand	Amazon	USA	2006	Mass market	Global	All-ages
Taobao	Alibaba	China	2003	Market leader	China	Unisex
Whole Foods MarketSister Brand	Amazon	United States	1980	Mass market	United states	All Genders