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  1. Home
  2. Brands
  3. Retail & E-commerce
  4. Whole Foods Market
Whole Foods Market logo
Retail & E-commerce

Who Owns Whole Foods Market?

Whole Foods Market is owned by Amazon.com Inc. (NASDAQ: AMZN), which acquired the supermarket chain in August 2017 for approximately $13.7 billion. Whole Foods operates as Amazon's premium grocery division, headquartered in Austin, Texas. Amazon generated $638 billion in 2025 net sales. Whole Foods operates over 500 stores and remains the only certified organic national grocer in the United States.

Parent Company

Amazon.com Inc.

Acquired

2017

Status

Publicly Traded

Headquarters

Austin, Texas, United States

Whole Foods Market Timeline

1980

Whole Foods Market

Founded by John Mackey, Renee Lawson Hardy, Craig Weller, Mark Skiles

Founded
2017
Acquired by Amazon.com Inc.

Amazon.com Inc. acquired Whole Foods Market

Acquired
United StatesOfficial Website

Who Owns Whole Foods Market?

  • Parent Company: Amazon.com Inc.
  • Ownership Type: Wholly owned
  • Acquisition Year: 2017
  • Company Type: Publicly Traded
  • Stock Ticker: NASDAQ: AMZN
BrandParent CompanyOwnership Type
Whole Foods MarketAmazon.com Inc.Wholly owned

History of Whole Foods Market

  • Founded: 1980
  • Founders: John Mackey, Renee Lawson Hardy, Craig Weller, Mark Skiles
  • Acquired by Amazon.com Inc.: 2017

Whole Foods Market was founded on September 6, 1980, by John Mackey, Renee Lawson Hardy, Craig Weller, and Mark Skiles in Austin, Texas. Mackey and Hardy had previously operated a small natural foods store called SaferWay, and they merged it with Weller and Skiles' Clarksville Natural Grocery to create Whole Foods Market. The store opened in a 10,500 square foot space with a staff of 19 people.

In its first year, Whole Foods survived a devastating flood that destroyed the store's inventory and equipment. The community rallied to help the store recover, which Mackey later credited as a defining moment. The store rebuilt and continued to grow.

Whole Foods expanded beyond Austin in the mid-1980s, opening stores in Houston and Dallas. The company's growth strategy included both organic expansion and acquisitions of other natural food retailers. In 1988, Whole Foods acquired Whole Food Company in New Orleans, and in 1989 it acquired Wellspring Grocery in North Carolina.

The company went public on the NASDAQ in 1992, raising capital that accelerated its national expansion. Throughout the 1990s, Whole Foods acquired numerous regional natural food chains including Fresh Fields (1996), Bread of Life (1997), and Amrion (1997). These acquisitions helped Whole Foods establish a national presence and become the dominant player in the natural and organic supermarket category.

By the 2000s, Whole Foods had become a cultural phenomenon, with its stores known for elaborate prepared food sections, extensive organic produce, and knowledgeable staff. The brand earned the nickname "Whole Paycheck" due to its higher prices, a reputation that has persisted despite efforts to offer more affordable options.

In June 2017, Amazon announced its acquisition of Whole Foods Market for approximately $13.7 billion. The deal closed in August 2017. Amazon immediately began integrating Whole Foods into its ecosystem, offering Prime member discounts and integrating Amazon Lockers into stores. John Mackey remained CEO until his retirement in September 2022.

In 2025 and 2026, Whole Foods has continued expanding its store network and enhancing its sustainability programs. In July 2025, Whole Foods partnered with Mad Agriculture to launch a national effort to "wild" U.S. farmland, creating a biodiversity highway initiative. The Climate Connection program mobilized $1 million through matching contributions to support climate-focused organizations. The company expanded its animal welfare standards in June 2024, requiring additional products and species to meet its quality standards for meat.

About Amazon.com Inc.

What does Amazon own?
Amazon owns Amazon Web Services, Whole Foods Market, Ring, Twitch, Amazon MGM Studios, Alexa, Amazon Prime, Kindle, Fire TV, and Amazon Logistics. The company also owns Zoox, an autonomous vehicle company, and One Medical, a primary healthcare provider. Amazon has made over 120 acquisitions since its founding.

Is Amazon publicly traded?
Yes. Amazon trades on NASDAQ under the ticker symbol AMZN. The company has been publicly traded since its IPO in May 1997 at $18 per share.

Who founded Amazon?
Jeff Bezos founded Amazon in July 1994 in Bellevue, Washington. He initially started the company as an online bookstore. Bezos served as CEO until July 2021, when Andy Jassy succeeded him. Bezos remains executive chairman.

Where is Amazon headquartered?
Amazon is headquartered in Seattle, Washington, USA. The company's corporate offices are in the South Lake Union neighborhood. Amazon has major offices and fulfillment centers across the United States and internationally.

How many brands does Amazon own?
Amazon owns approximately 10 major brands including Amazon, AWS, Whole Foods, Ring, Twitch, Alexa, Amazon Prime, Amazon MGM Studios, Kindle, and Fire TV. The company has made over 120 acquisitions, many of which have been integrated into its existing operations.

Who owns Amazon?
Amazon is a publicly traded company with no single controlling shareholder. Jeff Bezos is the largest individual shareholder, holding approximately 9% of outstanding shares. Institutional investors including Vanguard Group, BlackRock, and State Street are among the largest holders. All shares carry equal voting rights.

What is Amazon's revenue?
Amazon reported FY2025 net sales of $716.9 billion, up 12% year over year. Net income was $77.7 billion, or $7.17 per diluted share. AWS contributed $128.7 billion in revenue, growing 20% year over year.

What antitrust cases is Amazon facing?
The U.S. Federal Trade Commission and 17 states filed an antitrust lawsuit in September 2023 alleging Amazon maintains monopoly power in its online marketplace. The case is ongoing. The EU has also investigated Amazon's marketplace practices, and the Digital Markets Act imposes obligations on Amazon as a gatekeeper.

  • Founded: 1994
  • Headquarters: Seattle, Washington, USA
  • Company Type: Publicly Traded
  • Stock: NASDAQ: AMZN
  • Revenue: $716.9 billion (FY2025)
  • Employees: Approximately 1,576,000

Visit Amazon.com Inc. website

View full company profile for Amazon.com Inc.

Where Is Whole Foods Market Made / Based?

  • Headquarters: Austin, Texas, United States

Whole Foods Market Categories & Tags

GroceryOrganic FoodRetailSupermarketAmazonAmerican Brand

Whole Foods Market Sustainability & Ethics

Whole Foods Market operates under Amazon's sustainability framework while maintaining its own distinctive environmental and ethical standards. As a leading premium supermarket chain, Whole Foods faces unique sustainability challenges related to food sourcing, packaging waste, and the environmental impact of grocery retail operations.

Organic Certification: Whole Foods Market is the first and only certified organic national grocer in the United States. The company stocks over 44,500 organic products across more than 500 stores. This certification requires rigorous standards to ensure organic products stay organic from farm to shopping cart, including dedicated handling procedures and verification systems.

Climate Connection Initiative: In 2025, Whole Foods launched the Climate Connection program, mobilizing $1 million through 1:1 matching contributions up to $500,000 across all Founding Members. This initiative supports climate-focused organizations and demonstrates the brand's commitment to addressing climate change through community engagement.

Biodiversity Partnership: In July 2025, Whole Foods Market partnered with Mad Agriculture to launch a national effort to "wild" U.S. farmland, creating a biodiversity highway initiative. This program supports more sustainable agriculture and builds a more resilient food system through connected landscapes that promote biodiversity.

Animal Welfare Standards: Whole Foods maintains industry-leading quality standards for animal welfare. In June 2024, the company expanded its requirements, adding additional products and species to its quality standards for meat and increasing approved third-party animal welfare certification programs.

Sustainable Seafood: The company's wild-caught seafood is certified or rated for sustainability, while farmed seafood is third-party verified as Responsibly Farmed. This approach ensures seafood products meet environmental and ethical standards throughout the supply chain.

Food Waste Reduction: Whole Foods has implemented comprehensive food waste reduction programs, donating millions of pounds of food to food rescue organizations. The company's 2024 Impact Report highlights efforts to reduce food waste while nourishing communities.

Packaging and Waste: Whole Foods participates in Amazon's broader packaging sustainability initiatives while implementing store-specific waste reduction programs. The company works to minimize packaging waste, increase recycled content, and reduce the environmental footprint of grocery retail operations.

Whole Foods Market Recalls & Controversies

Whole Foods Market has faced several significant controversies, particularly related to Amazon's acquisition, labor relations, pricing practices, and the challenges of maintaining ethical standards within a large corporate structure.

Philadelphia Store Unionization (January 2025): Workers at a Whole Foods store in Philadelphia voted to join the United Food and Commercial Workers (UFCW) on January 27, 2025, marking the first union at the chain since Amazon's 2017 acquisition. Amazon and Whole Foods challenged the unionization result, citing the Trump administration's NLRB purge as grounds to reject the union win. This created significant legal and public relations challenges and drew national attention to labor practices at Amazon-owned grocery stores.

Amazon Acquisition Integration Tensions: The 2017 acquisition by Amazon created ongoing tensions between Whole Foods' original culture and Amazon's business practices. Critics have argued that Amazon's influence has diluted Whole Foods' commitment to ethical standards and worker welfare, particularly regarding labor practices and employee treatment. The retirement of founder John Mackey in September 2022 further shifted the brand's culture toward Amazon's corporate model.

Pricing and Accessibility Criticism: Whole Foods has faced persistent criticism for high prices that make organic and natural foods inaccessible to many consumers. The "Whole Paycheck" nickname reflects this criticism. While Amazon's Prime member discounts have helped reduce prices for some customers, the brand's premium positioning remains a barrier to broader accessibility.

Worker Rights and Labor Practices: Whole Foods has faced criticism regarding worker compensation, scheduling practices, and employee treatment, particularly as Amazon's business practices have influenced operational decisions. The company's challenge to the Philadelphia union vote drew criticism from labor advocates and Democratic lawmakers who accused Amazon of using the NLRB purge as a pretext to suppress unionization.

Quality Standards Enforcement: The company has faced scrutiny regarding the consistency and enforcement of its quality standards, particularly regarding organic certification verification and animal welfare claims across its extensive product range and supplier network.

Amazon Labor Controversies Spillover: Whole Foods has been indirectly affected by broader controversies involving Amazon's labor practices, including warehouse conditions, worker surveillance, and anti-union activities. These controversies create reputational challenges for the grocery chain by association.

Supply Chain Environmental Impact: Despite sustainability initiatives, Whole Foods faces criticism regarding the environmental impact of global food sourcing, including transportation emissions and the carbon footprint of maintaining extensive store networks. The tension between offering diverse products year-round and reducing environmental impact remains an ongoing challenge.

Competitive Pressure on Standards: Whole Foods faces challenges in maintaining its rigorous quality and ethical standards while competing with conventional grocery retailers that offer organic products at lower prices. The pressure to reduce costs and increase operational efficiency can conflict with the brand's premium quality commitments.

Brands Owned by Amazon.com Inc.

AlexaTechnology Software

Alexa

Owned by Amazon.com Inc.

Amazon's voice assistant platform, launched in November 2014 alongside the Amazon Echo smart speaker. Owned by Amazon.com, Inc., a publicly traded company on NASDAQ under ticker AMZN.

voice-assistantartificial-intelligencesmart-home
Amazon StudiosMedia Entertainment

Amazon Studios

Owned by Amazon.com Inc.

Amazon's film and television production company creating original content for Prime Video and theatrical release.

filmtelevisionstreaming
Amazon Web ServicesTechnology Software

Amazon Web Services

Owned by Amazon.com Inc.

Cloud computing division of Amazon.com providing infrastructure, platform, and software services to businesses, governments, and developers worldwide, and the world's largest cloud provider by market share.

cloud-computingcloud-servicesinfrastructure
Amazon KindleConsumer Electronics

Amazon Kindle

Owned by Amazon.com Inc.

E-reader devices and digital reading platform developed by Amazon, featuring E Ink displays and access to millions of e-books.

e-readerdigital-booksreading
MGMMedia Entertainment

MGM

Owned by Amazon.com Inc.

American film and television production studio founded in 1924, now owned by Amazon. Known for the James Bond franchise, Rocky, and a library of approximately 4,000 films and 17,000 TV shows.

film-studiotelevision-productionentertainment
RingSmart Home

Ring

Owned by Amazon.com Inc.

Amazon-owned smart home security brand offering video doorbells, cameras, and alarm systems.

smart-homesecurityvideo-doorbell
View all brands owned by Amazon.com Inc.

Whole Foods Market Ownership: Pros & Cons

Advantages

  • +Backed by Amazon, one of the world's most valuable companies with $638 billion in 2025 net sales
  • +Integration with Amazon's logistics and delivery infrastructure
  • +Prime member discounts drive store traffic and customer loyalty
  • +Only certified organic national grocer in the United States
  • +Over 500 store locations providing broad geographic coverage
  • +Industry-leading quality standards for organic, animal welfare, and sustainable sourcing

Considerations

  • -Premium pricing limits accessibility and draws persistent criticism
  • -Philadelphia unionization challenge created significant labor controversy in 2025
  • -Amazon integration has created cultural tensions with original Whole Foods values
  • -Competition from Trader Joe's, Sprouts, and conventional supermarkets expanding organic offerings
  • -Inflation and changing consumer spending patterns pressure the premium grocery segment
  • -Amazon labor controversies create reputational spillover effects

Frequently Asked Questions About Whole Foods Market

Sources & Further Reading

  • Whole Foods Market Official Website -
  • Whole Foods Impact Report 2024 -
  • Whole Foods Quality Standards -
  • Whole Foods Animal Welfare Standards -
  • Mad Agriculture Partnership -
  • Amazon Investor Relations -
  • Amazon Sustainability Report 2024 -
  • New York Times: Whole Foods Union Vote -
  • CNBC: NLRB Challenge -
  • USDA Organic Standards -
  • SEC EDGAR: Amazon Filings -

Competitors to Whole Foods Market

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
AsdaAsda
Issa Brothers
United Kingdom
1949
Mass marketUnited kingdomAll-ages
Coles GroupColes Group
Coles Group
Australia
1914
Mass marketAsia pacificAll Genders
LoblawsLoblaws
George Weston Limited
Canada
1919
Mass marketCanadaAll-ages
Prime VideoPrime VideoSister Brand
Amazon
USA
2006
Mass marketGlobalAll-ages
SobeysSobeys
Empire Company
Canada
1907
Mass marketCanadaAll Genders
Woolworths AustraliaWoolworths Australia
Woolworths Group
Australia
1924
Mass marketAustraliaAll-ages

Learn More About Competitors

AsdaRetail Ecommerce

Asda

Owned by EG Group

British supermarket chain offering groceries, clothing, and general merchandise, owned by TDR Capital and the Issa brothers since 2021.

supermarketgroceryretail
Coles GroupRetail Ecommerce

Coles Group

Owned by Coles Group Limited

Australian supermarket chain operating over 800 grocery stores, liquor outlets, and convenience stores across Australia. Publicly traded on ASX under ticker COL. Spun off from Wesfarmers in 2018.

supermarketgroceryretail
LoblawsRetail Ecommerce

Loblaws

Owned by George Weston Limited

Canadian grocery retailer and flagship banner of Loblaw Companies Limited, Canada's largest food retailer with over 2,500 stores nationwide.

supermarketgroceryretail
Prime VideoMedia Entertainment

Prime Video

Owned by Amazon.com Inc.

Subscription-based video streaming service offering movies, TV shows, and original content as part of Amazon Prime membership.

streamingvideo-on-demandentertainment
SobeysRetail Ecommerce

Sobeys

Owned by Empire Company Limited

Canadian national supermarket chain with over 1,500 stores, owned by Empire Company Limited (TSX: EMP.A).

supermarketgroceryretail
Woolworths AustraliaRetail Ecommerce

Woolworths Australia

Owned by Woolworths Group Limited

Australia's largest supermarket chain, operating over 1,000 stores across the country. Owned by Woolworths Group Limited (ASX: WOW). Known for grocery retail, fresh food, and private label products.

supermarketgroceryretail

Competitive Analysis

Market Positioning: Whole Foods Market competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Whole Foods Market

Looking for brands with different ownership structures? These similar brands are not owned by Amazon.com Inc., giving you alternative choices that support different corporate structures.

AsdaRetail Ecommerce

Asda

Owned by EG Group

British supermarket chain offering groceries, clothing, and general merchandise, owned by TDR Capital and the Issa brothers since 2021.

supermarketgroceryretail
Privately Owned

Asda is privately owned, unlike Whole Foods Market which is under a publicly traded parent company.

AldiRetail Ecommerce

Aldi

Owned by ALDI SÜD

German discount supermarket chain operating in 20+ countries under two separate privately held entities, ALDI SÜD and ALDI NORD, both owned by the Albrecht family.

supermarketdiscount-retailgrocery
Privately Owned

Aldi is privately owned, unlike Whole Foods Market which is under a publicly traded parent company.

Family DollarRetail Ecommerce

Family Dollar

Owned by Family Dollar

American discount variety store chain offering affordable household items, merchandise, and general goods. Founded in 1959, Family Dollar operates approximately 7,100 stores across the United States. Sold by Dollar Tree in July 2025 to Brigade Capital Management and Macellum Capital Management.

discount-retailvariety-storemerchandise
Privately Owned

Family Dollar is privately owned, unlike Whole Foods Market which is under a publicly traded parent company.

Trader Joe'sRetail Ecommerce

Trader Joe's

Owned by ALDI SÜD

American grocery retail brand known for specialty foods and private-label products owned by Aldi.

groceryretailspecialty-foods
Privately Owned

Trader Joe's is privately owned, unlike Whole Foods Market which is under a publicly traded parent company.

Big LotsRetail Ecommerce

Big Lots

Owned by Variety Wholesalers, Inc.

American discount retail chain offering furniture, home décor, seasonal items, and general merchandise.

discount-retailfurniturehome-decor
Privately Owned

Big Lots is privately owned, unlike Whole Foods Market which is under a publicly traded parent company.

JoannRetail Ecommerce

Joann

Owned by Joann Inc.

American fabric and craft supplies retailer offering sewing, quilting, and DIY materials and supplies.

fabriccraftssewing
Privately Owned

Joann is privately owned, unlike Whole Foods Market which is under a publicly traded parent company.

Amazon.com Inc. Stock Information

Jobs at Amazon.com Inc.

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Last reviewed: August 6, 2026 · Reviewed by Who Brands Editorial Team