Who Owns Eero?
Eero is owned by Amazon.com Inc., a publicly traded American multinational technology company founded by Jeff Bezos in 1994. Amazon trades on NASDAQ under ticker AMZN and is headquartered in Seattle, Washington, USA.
Parent Company
Amazon.com Inc.
Acquired
2019
Status
Publicly Traded
Headquarters
Seattle, Washington, USA
Who Owns Eero?
- Parent Company: Amazon.com Inc.
- Ownership Type: Wholly owned
- Acquisition Year: 2019
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: AMZN
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Eero | Amazon.com Inc. | Wholly owned |
History of Eero
- Founded: 2014
- Founders: Nick Weaver (original creator), Amos Meiri (co-founder), Amazon (current owner)
- Acquired by Amazon.com Inc.: 2019
Eero was founded in 2014 by Nick Weaver and Amos Meiri as a mesh WiFi networking company. This founding vision demonstrated exceptional insight into the growing demand for reliable home networking solutions while establishing a distinctive approach that would define the mesh WiFi category for generations. The company developed innovative mesh WiFi systems designed to provide whole-home WiFi coverage with easy setup and management through a mobile app. This strategic positioning demonstrated Eero's exceptional ability to create differentiated networking solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades.
The brand quickly gained recognition for its user-friendly mesh WiFi solutions and strong performance. This period of growth demonstrated Eero's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple networking segments. Eero became known for its reliable connectivity, seamless roaming, and intuitive mobile app that allowed users to manage their home networks easily. This strategic diversification demonstrated Eero's exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the smart home industry.
Amazon acquired Eero in 2019 for approximately $97 million as part of its strategy to expand its smart home ecosystem. This strategic integration demonstrated Eero's exceptional ability to integrate into larger technology corporations while maintaining its core brand identity and cultural significance in the networking industry. The acquisition allowed Amazon to leverage Eero's expertise in mesh WiFi networking while integrating the brand into Amazon's broader smart home offerings. This strategic partnership demonstrated Eero's exceptional ability to leverage corporate resources while maintaining its distinct networking identity and market leadership.
Following the acquisition, Eero has expanded its product line and distribution channels, becoming available through Amazon.com and select retailers. This continued evolution demonstrated Eero's exceptional ability to maintain market relevance while adapting to changing technological requirements and consumer needs. The brand has integrated with Amazon's Alexa ecosystem and other smart home services to enhance connectivity and home automation. Eero has grown to become a leading mesh WiFi provider, offering a range of products designed to provide reliable whole-home WiFi coverage. The brand continues to innovate with new features and products designed to enhance home connectivity. This continued excellence demonstrates Eero's exceptional ability to maintain market leadership while adapting to changing technological dynamics and regulatory requirements. The company's continued success represents a significant milestone in the evolution of mesh WiFi and consumer-focused networking solutions.
About Amazon.com Inc.
What does Amazon own?
Amazon owns a large portfolio of brands and businesses including Amazon Marketplace, AWS, Prime Video, Kindle, Alexa, Echo, Whole Foods Market, Ring, Twitch, Audible, Amazon Music, MGM, IMDb, One Medical, Amazon Pharmacy, Zappos, Wondery, and Eero, among others. See the full brand index for a complete list.
Is Amazon publicly traded?
Yes. Amazon trades on NASDAQ under the ticker symbol AMZN. The company has been publicly traded since its IPO in May 1997.
Who founded Amazon?
Amazon was founded by Jeff Bezos on July 5, 1994, in Bellevue, Washington. Bezos served as CEO until July 2021, when Andy Jassy succeeded him. Bezos remains executive chairman and the largest individual shareholder.
Where is Amazon headquartered?
Amazon is headquartered in Seattle, Washington. The company also has a significant presence in the Washington, D.C. area through its HQ2 campus in Arlington, Virginia, which opened in 2023.
Who owns Amazon?
Amazon has no controlling shareholder. Jeff Bezos is the largest individual shareholder and serves as executive chairman. Institutional investors including Vanguard, BlackRock, and State Street are among the largest economic shareholders through index fund holdings.
What is Amazon's revenue?
For full-year 2025, Amazon reported net sales of $716.9 billion, up 12% year over year, with operating income of $80.0 billion and net income of $77.7 billion. AWS full-year 2025 revenue was $128.7 billion, up 20% year over year.
What is AWS?
Amazon Web Services is Amazon's cloud computing division, providing infrastructure, platform, and AI services to businesses, governments, and organizations globally. AWS is the world's largest cloud infrastructure provider. Full-year 2025 AWS revenue was $128.7 billion with operating income of $45.6 billion.
What antitrust cases is Amazon facing?
The U.S. Federal Trade Commission filed an antitrust lawsuit against Amazon in September 2023, alleging that Amazon illegally maintains monopoly power over online retail and third-party marketplace services. The case was ongoing as of February 2026. Amazon also reached a settlement with the EU in 2022 over allegations related to its use of third-party seller data.
- Founded: 1994
- Headquarters: Seattle, Washington, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: AMZN
- Revenue: $716.9 billion (FY2025)
- Employees: Approximately 1.56 million
Where Is Eero Made / Based?
- Headquarters: Seattle, Washington, USA
- Manufacturing / Operations: United States, China
Eero Sustainability & Ethics
As an Amazon-owned company, Eero benefits from Amazon's comprehensive sustainability initiatives. Amazon achieved 100% renewable energy matching for its global operations in 2024, marking the second consecutive year this goal was met. The company is the world's largest corporate purchaser of renewable energy for the fifth consecutive year, with over 700 renewable energy projects worldwide capable of generating 40+ gigawatts of electricity.
Eero devices are included in Amazon's device sustainability accounting, and the company publishes product-specific sustainability fact sheets. While detailed environmental metrics for individual Eero products are primarily available through Amazon's sustainability reports, the brand has implemented several eco-conscious practices:
- **Energy Efficiency**: Eero devices are designed with energy-efficient components and power management systems
- **Sustainable Packaging**: Amazon has committed to reducing packaging waste across all product lines, including Eero
- **Device Longevity**: Eero provides regular software updates and security patches to extend product lifecycles
- **Recycling Programs**: Through Amazon's device recycling initiatives, Eero products can be responsibly recycled at end-of-life
Amazon has invested $12.6 billion globally in renewable energy and climate solutions from 2014-2022, supporting 39,000 full-time equivalent jobs in 2022. The company aims to match 100% of electricity consumed by global operations with renewable energy by 2025—five years ahead of its original 2030 target.
Awards & Recognition
Eero has consistently received industry recognition for its innovative mesh WiFi technology and user-friendly design:
### Recent Awards (2024-2025)
- **PCMag Editors' Choice Awards**: Multiple Eero products have received Editors' Choice designation, including the Eero 6+, Eero Pro 6E, and Eero Max 7 for their performance, ease of use, and smart home integration capabilities
- **AppleInsider Rating**: Eero Max 7 received a 4 out of 5 star rating, praised for its "very high routing performance" and "very fast wired and wireless connections"
- **CNET Recognition**: Eero systems have been consistently featured in CNET's "Best Mesh Wi-Fi Routers" lists for 2025-2026
### Product Excellence
- **WiFi 7 Leadership**: Eero Max 7 was recognized as one of the first comprehensive WiFi 7 mesh systems, earning praise for its multi-gig connectivity and smart home capabilities
- **Smart Home Integration**: Awards for Zigbee and Matter controller integration, Thread border router functionality, and Works with Alexa compatibility
- **Performance Recognition**: Consistent praise for reliable mesh performance, easy setup process, and excellent coverage area
### Industry Impact
- **Mesh WiFi Pioneer**: Recognition as one of the companies that popularized mesh networking before being acquired by Amazon
- **Innovation Awards**: Multiple technology and design awards for user-friendly app interface and seamless network management
The brand's commitment to combining cutting-edge technology with user accessibility has made it a consistent favorite among tech reviewers and consumers alike.
Eero Recalls & Controversies
### Privacy and Data Collection Concerns
Eero has faced some privacy-related discussions and concerns, particularly following its acquisition by Amazon:
#### Data Collection Practices
- **Personal Information Gathering**: Eero collects various types of user data including account information, network settings, device information, and usage analytics
- **Amazon Integration**: Privacy advocates have raised concerns about data sharing between Eero and Amazon's broader ecosystem
- **Connected User Data**: The company collects data from all users connected to the network, not just account holders
#### Security Discussions
- **Router Security Analysis**: Security researchers have examined Eero's security practices, with some concerns raised about default settings and data transmission
- **HomeKit Removal**: Amazon removed HomeKit Secure routing functionality from Eero devices, disappointing some Apple ecosystem users
- **Encryption Standards**: Debates about the level of encryption and security protocols implemented in Eero systems
#### User Experience Issues
- **Performance Variability**: Some users have reported inconsistent performance between different Eero generations, particularly when mixing WiFi 6 and WiFi 7 devices
- **Premium Pricing Controversy**: The Eero Max 7's high price point ($1,149.99 for 2-pack) has drawn criticism for being prohibitive for many consumers
- **App Limitations**: Some users have expressed frustration with the simplified app interface and frequent upsell prompts for Eero Plus subscription services
### Response and Mitigations Eero has addressed many concerns through:
- **Transparent Privacy Policies**: Detailed disclosure of data collection practices
- **User Control Options**: Settings allowing users to manage data sharing and privacy preferences
- **Regular Security Updates**: Ongoing firmware updates to address security vulnerabilities
- **Customer Support**: Enhanced support channels for privacy and security-related inquiries
While these issues have generated discussion in the tech community, Eero maintains a strong reputation for reliability and performance, with most concerns being typical of the connected home device industry.
Brands Owned by Amazon.com Inc.
- Alexa - Amazon's AI-powered voice assistant launched in 2014, integrated into Echo smart...
- Amazon Advertising - Amazon's advertising platform providing sponsored product ads, display advertisi...
- Amazon Basics - Amazon's private label brand launched in 2009, offering affordable everyday esse...
- Amazon Fresh - Amazon's grocery delivery service offering fresh groceries, pantry items, and pr...
- Amazon Music - American music streaming service developed and operated by Amazon.com Inc....
- Amazon Pharmacy - Amazon's online pharmacy service offering prescription medications, over-the-cou...
- Amazon Studios - Amazon's film and television production company creating original content for Pr...
- Audible - Audiobook and podcast streaming service offering exclusive content, original pro...
- Amazon Web Services - Cloud computing platform offering over 200 services including computing power, s...
- Echo - Amazon's smart speaker brand offering voice-activated devices with Alexa integra...
- Freevee - Amazon's ad-supported streaming service offering movies and television shows wit...
- IMDb - Online database of movies, television shows, and entertainment content featuring...
- Amazon Kindle - E-reader devices and digital reading platform developed by Amazon, featuring E I...
- MGM - American film and television production company known for iconic film franchises...
- Prime Video - Subscription-based video streaming service offering movies, TV shows, and origin...
- Ring - Amazon-owned smart home security brand offering video doorbells, security camera...
- Twitch - Live streaming platform focused on video game broadcasting, esports, and creativ...
- Whole Foods Market - American supermarket chain specializing in organic, natural, and specialty foods...
- Wondery - Amazon-owned podcast production and distribution company creating premium audio ...
- Zappos - Amazon-owned online fashion and footwear retailer known for exceptional customer...
Eero Ownership: Pros & Cons
Advantages
- +Integration with Amazon's Alexa ecosystem and smart home services
- +User-friendly mesh WiFi systems with easy setup
- +Wide distribution through Amazon's e-commerce platform
- +Backed by Amazon's resources and technological expertise
- +Continuous product innovation and feature updates
- +Strong brand recognition in mesh WiFi market
Considerations
- -Competition from other mesh WiFi providers
- -Dependency on Amazon's cloud infrastructure and services
- -Potential integration with Amazon's broader data ecosystem
- -Privacy concerns regarding network monitoring
- -Subscription fees for advanced features and support
- -Compatibility considerations with non-Amazon smart home devices
Frequently Asked Questions About Eero
Sources & Further Reading
Where to Buy
Disclosure: We may earn commission from purchases
Eero on AmazonCompetitors to Eero
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Apple | USA | 2017 | Mass market | Global | All-ages |
Learn More About Competitors
Competitive Analysis
Market Positioning: Eero competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Amazon.com Inc. Stock Information
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Amazon.com Inc.
American multinational technology company and the world's largest e-commerce retailer, operating in cloud computing, digital streaming, and artificial intelligence.