
Eero is owned by Amazon.com Inc. (NASDAQ: AMZN), the publicly traded American technology company founded by Jeff Bezos in 1994. Amazon acquired Eero in 2019 for approximately $97 million. Eero operates as a wholly-owned brand within Amazon's Devices and Services segment, headquartered in San Francisco, California. The brand pioneered the consumer mesh WiFi category in 2014 and now offers a full Wi-Fi 7 portfolio spanning four product tiers.
Parent Company
Acquired
2019
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Eero | Amazon.com Inc. | Wholly owned |
Eero was founded in 2014 by Nick Weaver and Amos Meiri in San Francisco, California. The company's first product, the original Eero mesh WiFi system, shipped on February 3, 2015, making Eero the first company to bring consumer mesh WiFi to market. Before Eero, most homes used a single router, which struggled to provide consistent coverage across larger spaces. Eero's approach of using multiple access points that worked together as a single network addressed this problem directly.
The first-generation Eero gained attention for its simple setup, attractive design, and reliable coverage. The company raised venture funding from investors including Menlo Ventures, AME Cloud Ventures, and First Round Capital. Eero shipped second-generation products in 2017, adding a smaller form factor called Eero Beacon and improving performance.
In February 2019, Amazon announced its acquisition of Eero. The deal was valued at approximately $97 million according to subsequent reports. The acquisition raised immediate privacy concerns, as Amazon gained access to data flowing through home WiFi networks. Amazon and Eero addressed these concerns by publishing detailed privacy policies and emphasizing that Eero does not track browsing history or sell user data.
Following the acquisition, Eero continued releasing new products. In 2020, Eero introduced the Eero 6 and Eero Pro 6, its first Wi-Fi 6 routers. These models added support for Zigbee smart home devices, integrating Eero more deeply into Amazon's smart home ecosystem. In 2022, Eero launched the Eero 6+ and Eero Pro 6E, adding Wi-Fi 6E support with the 6 GHz band.
In October 2023, Eero introduced the Eero Max 7, its first Wi-Fi 7 product. The Max 7 featured two 10 Gigabit Ethernet ports and two 2.5 GbE ports, supporting wired speeds up to 9.4 Gbps and wireless speeds up to 4.3 Gbps. A single Max 7 node covers up to 2,500 square feet and supports 250-plus connected devices. The Max 7 also functions as a smart home hub with built-in Thread border router, Zigbee, and Matter controller support.
In February 2025, Eero celebrated its 10th anniversary by expanding its Wi-Fi 7 portfolio with two new products. The Eero 7, priced at $169.99 for a single unit, is a dual-band Wi-Fi 7 router supporting speeds up to 1.8 Gbps wireless and 2.3 Gbps wired through two 2.5 GbE ports. The Eero Pro 7, priced at $299.99 for a single unit, is a tri-band Wi-Fi 7 router with speeds up to 3.9 Gbps wireless and 4.7 Gbps wired through two 5 GbE ports. Both products shipped on February 26, 2025 in the US and UK, with Canada following on March 26 and Australia and Japan later in the year.
The Eero Outdoor 7, designed for outdoor WiFi coverage, rounds out the Wi-Fi 7 portfolio. With the Eero 7, Pro 7, Max 7, and Outdoor 7, Eero now offers Wi-Fi 7 products at four price points from $169.99 to $599.99 per node.
Eero's networking software includes three proprietary technologies. TrueMesh dynamically routes traffic across access points to reduce drop-offs and dead spots. TrueRoam enables seamless device transitions between access points as users move through a home. TrueChannel intelligently selects WiFi channels for optimal performance. These software features, combined with the Eero mobile app for setup and management, have been consistent differentiators since the brand's founding.
As of 2026, tens of millions of Eero devices are deployed across 24 countries. The brand continues to be led by CEO Nick Weaver and operates from its San Francisco headquarters.
What does Amazon own?
Amazon owns Amazon Web Services, Whole Foods Market, Ring, Twitch, Amazon MGM Studios, Alexa, Amazon Prime, Kindle, Fire TV, and Amazon Logistics. The company also owns Zoox, an autonomous vehicle company, and One Medical, a primary healthcare provider. Amazon has made over 120 acquisitions since its founding.
Is Amazon publicly traded?
Yes. Amazon trades on NASDAQ under the ticker symbol AMZN. The company has been publicly traded since its IPO in May 1997 at $18 per share.
Who founded Amazon?
Jeff Bezos founded Amazon in July 1994 in Bellevue, Washington. He initially started the company as an online bookstore. Bezos served as CEO until July 2021, when Andy Jassy succeeded him. Bezos remains executive chairman.
Where is Amazon headquartered?
Amazon is headquartered in Seattle, Washington, USA. The company's corporate offices are in the South Lake Union neighborhood. Amazon has major offices and fulfillment centers across the United States and internationally.
How many brands does Amazon own?
Amazon owns approximately 10 major brands including Amazon, AWS, Whole Foods, Ring, Twitch, Alexa, Amazon Prime, Amazon MGM Studios, Kindle, and Fire TV. The company has made over 120 acquisitions, many of which have been integrated into its existing operations.
Who owns Amazon?
Amazon is a publicly traded company with no single controlling shareholder. Jeff Bezos is the largest individual shareholder, holding approximately 9% of outstanding shares. Institutional investors including Vanguard Group, BlackRock, and State Street are among the largest holders. All shares carry equal voting rights.
What is Amazon's revenue?
Amazon reported FY2025 net sales of $716.9 billion, up 12% year over year. Net income was $77.7 billion, or $7.17 per diluted share. AWS contributed $128.7 billion in revenue, growing 20% year over year.
What antitrust cases is Amazon facing?
The U.S. Federal Trade Commission and 17 states filed an antitrust lawsuit in September 2023 alleging Amazon maintains monopoly power in its online marketplace. The case is ongoing. The EU has also investigated Amazon's marketplace practices, and the Digital Markets Act imposes obligations on Amazon as a gatekeeper.
Eero has faced several controversies, primarily related to privacy concerns following Amazon's acquisition and product decisions that affected existing customers.
The 2019 Amazon acquisition immediately raised privacy concerns. Privacy advocates and tech commentators questioned whether Amazon would use Eero's network data for advertising or e-commerce purposes. Eero collects data from all devices connected to the network, not just the account holder's devices, which amplifies these concerns. Amazon and Eero published privacy policies stating they do not track browsing history, sell user data, or use WiFi data for advertising. However, the policies acknowledge that some data is shared with Amazon for service functionality.
In 2020, Amazon removed HomeKit Secure Routing support from Eero devices. HomeKit Secure Routing was an Apple privacy feature that allowed Eero to create isolated VLANs for HomeKit-connected devices. The removal disappointed Apple ecosystem users who had purchased Eero specifically for this feature. Amazon did not provide a detailed explanation for the removal, and the feature has not been restored.
In 2022, Eero faced criticism for ending free technical support for first-generation Eero devices. Customers who had purchased the original 2015 Eero models were told they would need to upgrade to newer hardware to receive ongoing support. Eero continued providing security updates for first-generation devices but stopped offering phone and chat support.
Security researchers have periodically examined Eero's security practices. Some analyses found that Eero's default settings transmitted more data than users expected, though Eero addressed these findings through firmware updates. The brand has generally maintained a positive security reputation, with regular firmware updates addressing vulnerabilities.
The Eero Max 7's pricing drew criticism from some consumers. At $599.99 for a single node and $1,699.99 for a three-pack, the Max 7 is significantly more expensive than competing Wi-Fi 7 systems from TP-Link and Netgear. Eero addressed this by introducing the more affordable Eero 7 at $169.99 in February 2025, giving budget-conscious consumers a Wi-Fi 7 entry point.
Some users have reported performance issues when mixing different Eero generations on the same network, particularly when combining Wi-Fi 6 and Wi-Fi 7 devices. Eero supports mixed-generation networks but recommends using identical models for optimal performance.
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