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  1. Home
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  3. Smart Home
  4. Eero
Eero logo
Smart Home

Who Owns Eero?

Eero is owned by Amazon.com Inc. (NASDAQ: AMZN), the publicly traded American technology company founded by Jeff Bezos in 1994. Amazon acquired Eero in 2019 for approximately $97 million. Eero operates as a wholly-owned brand within Amazon's Devices and Services segment, headquartered in San Francisco, California. The brand pioneered the consumer mesh WiFi category in 2014 and now offers a full Wi-Fi 7 portfolio spanning four product tiers.

Parent Company

Amazon.com Inc.

Acquired

2019

Status

Publicly Traded

Headquarters

San Francisco, California, USA

Eero Timeline

1994
Amazon.com Inc.

Parent company established in Seattle, Washington, USA

Company Founded
2014

Eero

Founded by Nick Weaver, Amos Meiri

Founded
2019
Acquired by Amazon.com Inc.

Amazon.com Inc. acquired Eero

Acquired
GlobalOfficial Website

Who Owns Eero?

  • Parent Company: Amazon.com Inc.
  • Ownership Type: Wholly owned
  • Acquisition Year: 2019
  • Company Type: Publicly Traded
  • Stock Ticker: NASDAQ: AMZN
BrandParent CompanyOwnership Type
EeroAmazon.com Inc.Wholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonEero on Amazon

History of Eero

  • Founded: 2014
  • Founders: Nick Weaver, Amos Meiri
  • Acquired by Amazon.com Inc.: 2019

Eero was founded in 2014 by Nick Weaver and Amos Meiri in San Francisco, California. The company's first product, the original Eero mesh WiFi system, shipped on February 3, 2015, making Eero the first company to bring consumer mesh WiFi to market. Before Eero, most homes used a single router, which struggled to provide consistent coverage across larger spaces. Eero's approach of using multiple access points that worked together as a single network addressed this problem directly.

The first-generation Eero gained attention for its simple setup, attractive design, and reliable coverage. The company raised venture funding from investors including Menlo Ventures, AME Cloud Ventures, and First Round Capital. Eero shipped second-generation products in 2017, adding a smaller form factor called Eero Beacon and improving performance.

In February 2019, Amazon announced its acquisition of Eero. The deal was valued at approximately $97 million according to subsequent reports. The acquisition raised immediate privacy concerns, as Amazon gained access to data flowing through home WiFi networks. Amazon and Eero addressed these concerns by publishing detailed privacy policies and emphasizing that Eero does not track browsing history or sell user data.

Following the acquisition, Eero continued releasing new products. In 2020, Eero introduced the Eero 6 and Eero Pro 6, its first Wi-Fi 6 routers. These models added support for Zigbee smart home devices, integrating Eero more deeply into Amazon's smart home ecosystem. In 2022, Eero launched the Eero 6+ and Eero Pro 6E, adding Wi-Fi 6E support with the 6 GHz band.

In October 2023, Eero introduced the Eero Max 7, its first Wi-Fi 7 product. The Max 7 featured two 10 Gigabit Ethernet ports and two 2.5 GbE ports, supporting wired speeds up to 9.4 Gbps and wireless speeds up to 4.3 Gbps. A single Max 7 node covers up to 2,500 square feet and supports 250-plus connected devices. The Max 7 also functions as a smart home hub with built-in Thread border router, Zigbee, and Matter controller support.

In February 2025, Eero celebrated its 10th anniversary by expanding its Wi-Fi 7 portfolio with two new products. The Eero 7, priced at $169.99 for a single unit, is a dual-band Wi-Fi 7 router supporting speeds up to 1.8 Gbps wireless and 2.3 Gbps wired through two 2.5 GbE ports. The Eero Pro 7, priced at $299.99 for a single unit, is a tri-band Wi-Fi 7 router with speeds up to 3.9 Gbps wireless and 4.7 Gbps wired through two 5 GbE ports. Both products shipped on February 26, 2025 in the US and UK, with Canada following on March 26 and Australia and Japan later in the year.

The Eero Outdoor 7, designed for outdoor WiFi coverage, rounds out the Wi-Fi 7 portfolio. With the Eero 7, Pro 7, Max 7, and Outdoor 7, Eero now offers Wi-Fi 7 products at four price points from $169.99 to $599.99 per node.

Eero's networking software includes three proprietary technologies. TrueMesh dynamically routes traffic across access points to reduce drop-offs and dead spots. TrueRoam enables seamless device transitions between access points as users move through a home. TrueChannel intelligently selects WiFi channels for optimal performance. These software features, combined with the Eero mobile app for setup and management, have been consistent differentiators since the brand's founding.

As of 2026, tens of millions of Eero devices are deployed across 24 countries. The brand continues to be led by CEO Nick Weaver and operates from its San Francisco headquarters.

About Amazon.com Inc.

What does Amazon own?
Amazon owns Amazon Web Services, Whole Foods Market, Ring, Twitch, Amazon MGM Studios, Alexa, Amazon Prime, Kindle, Fire TV, and Amazon Logistics. The company also owns Zoox, an autonomous vehicle company, and One Medical, a primary healthcare provider. Amazon has made over 120 acquisitions since its founding.

Is Amazon publicly traded?
Yes. Amazon trades on NASDAQ under the ticker symbol AMZN. The company has been publicly traded since its IPO in May 1997 at $18 per share.

Who founded Amazon?
Jeff Bezos founded Amazon in July 1994 in Bellevue, Washington. He initially started the company as an online bookstore. Bezos served as CEO until July 2021, when Andy Jassy succeeded him. Bezos remains executive chairman.

Where is Amazon headquartered?
Amazon is headquartered in Seattle, Washington, USA. The company's corporate offices are in the South Lake Union neighborhood. Amazon has major offices and fulfillment centers across the United States and internationally.

How many brands does Amazon own?
Amazon owns approximately 10 major brands including Amazon, AWS, Whole Foods, Ring, Twitch, Alexa, Amazon Prime, Amazon MGM Studios, Kindle, and Fire TV. The company has made over 120 acquisitions, many of which have been integrated into its existing operations.

Who owns Amazon?
Amazon is a publicly traded company with no single controlling shareholder. Jeff Bezos is the largest individual shareholder, holding approximately 9% of outstanding shares. Institutional investors including Vanguard Group, BlackRock, and State Street are among the largest holders. All shares carry equal voting rights.

What is Amazon's revenue?
Amazon reported FY2025 net sales of $716.9 billion, up 12% year over year. Net income was $77.7 billion, or $7.17 per diluted share. AWS contributed $128.7 billion in revenue, growing 20% year over year.

What antitrust cases is Amazon facing?
The U.S. Federal Trade Commission and 17 states filed an antitrust lawsuit in September 2023 alleging Amazon maintains monopoly power in its online marketplace. The case is ongoing. The EU has also investigated Amazon's marketplace practices, and the Digital Markets Act imposes obligations on Amazon as a gatekeeper.

  • Founded: 1994
  • Headquarters: Seattle, Washington, USA
  • Company Type: Publicly Traded
  • Stock: NASDAQ: AMZN
  • Revenue: $716.9 billion (FY2025)
  • Employees: Approximately 1,576,000

Visit Amazon.com Inc. website

View full company profile for Amazon.com Inc.

Where Is Eero Made / Based?

  • Headquarters: San Francisco, California, USA

Eero Categories & Tags

Mesh WifiNetworkingWifi 7Smart HomeAmazon

Eero Recalls & Controversies

Eero has faced several controversies, primarily related to privacy concerns following Amazon's acquisition and product decisions that affected existing customers.

The 2019 Amazon acquisition immediately raised privacy concerns. Privacy advocates and tech commentators questioned whether Amazon would use Eero's network data for advertising or e-commerce purposes. Eero collects data from all devices connected to the network, not just the account holder's devices, which amplifies these concerns. Amazon and Eero published privacy policies stating they do not track browsing history, sell user data, or use WiFi data for advertising. However, the policies acknowledge that some data is shared with Amazon for service functionality.

In 2020, Amazon removed HomeKit Secure Routing support from Eero devices. HomeKit Secure Routing was an Apple privacy feature that allowed Eero to create isolated VLANs for HomeKit-connected devices. The removal disappointed Apple ecosystem users who had purchased Eero specifically for this feature. Amazon did not provide a detailed explanation for the removal, and the feature has not been restored.

In 2022, Eero faced criticism for ending free technical support for first-generation Eero devices. Customers who had purchased the original 2015 Eero models were told they would need to upgrade to newer hardware to receive ongoing support. Eero continued providing security updates for first-generation devices but stopped offering phone and chat support.

Security researchers have periodically examined Eero's security practices. Some analyses found that Eero's default settings transmitted more data than users expected, though Eero addressed these findings through firmware updates. The brand has generally maintained a positive security reputation, with regular firmware updates addressing vulnerabilities.

The Eero Max 7's pricing drew criticism from some consumers. At $599.99 for a single node and $1,699.99 for a three-pack, the Max 7 is significantly more expensive than competing Wi-Fi 7 systems from TP-Link and Netgear. Eero addressed this by introducing the more affordable Eero 7 at $169.99 in February 2025, giving budget-conscious consumers a Wi-Fi 7 entry point.

Some users have reported performance issues when mixing different Eero generations on the same network, particularly when combining Wi-Fi 6 and Wi-Fi 7 devices. Eero supports mixed-generation networks but recommends using identical models for optimal performance.

Brands Owned by Amazon.com Inc.

AlexaTechnology Software

Alexa

Owned by Amazon.com Inc.

Amazon's voice assistant platform, launched in November 2014 alongside the Amazon Echo smart speaker. Owned by Amazon.com, Inc., a publicly traded company on NASDAQ under ticker AMZN.

voice-assistantartificial-intelligencesmart-home
Amazon StudiosMedia Entertainment

Amazon Studios

Owned by Amazon.com Inc.

Amazon's film and television production company creating original content for Prime Video and theatrical release.

filmtelevisionstreaming
Amazon Web ServicesTechnology Software

Amazon Web Services

Owned by Amazon.com Inc.

Cloud computing division of Amazon.com providing infrastructure, platform, and software services to businesses, governments, and developers worldwide, and the world's largest cloud provider by market share.

cloud-computingcloud-servicesinfrastructure
Amazon KindleConsumer Electronics

Amazon Kindle

Owned by Amazon.com Inc.

E-reader devices and digital reading platform developed by Amazon, featuring E Ink displays and access to millions of e-books.

e-readerdigital-booksreading
MGMMedia Entertainment

MGM

Owned by Amazon.com Inc.

American film and television production studio founded in 1924, now owned by Amazon. Known for the James Bond franchise, Rocky, and a library of approximately 4,000 films and 17,000 TV shows.

film-studiotelevision-productionentertainment
RingSmart Home

Ring

Owned by Amazon.com Inc.

Amazon-owned smart home security brand offering video doorbells, cameras, and alarm systems.

smart-homesecurityvideo-doorbell
View all brands owned by Amazon.com Inc.

Frequently Asked Questions About Eero

Sources & Further Reading

  • Eero Official Website
  • Eero Blog: Introducing Eero 7 and Eero Pro 7
  • Amazon Press Release: Eero Celebrates a Decade of Innovation
  • TechRadar: Amazon's New Eero 7 and Pro 7
  • Amazon.com Inc. Investor Relations
  • NASDAQ: AMZN Stock Quote
  • NetLab Co: Best Eero Wi-Fi 7 Mesh Systems for Power Users
  • Eero Max 7 Product Page
  • Eero Privacy Policy
  • Amazon Sustainability Reports

Competitors to Eero

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
EchoEchoSister Brand
Amazon
USA
2014
Mass marketGlobalAll Genders
Prime VideoPrime VideoSister Brand
Amazon
USA
2006
Mass marketGlobalAll-ages
AlexaAlexaSister Brand
Amazon
USA
2014
Mass marketGlobalUnisex
RingRingSister Brand
Amazon
USA
2013
Mass marketGlobalAll Genders

Learn More About Competitors

EchoSmart Home

Echo

Owned by Amazon.com Inc.

Amazon's smart speaker line powered by Alexa, spanning budget dots to premium studio speakers with smart home control.

smart-speakerssmart-homevoice-assistant
Prime VideoMedia Entertainment

Prime Video

Owned by Amazon.com Inc.

Subscription-based video streaming service offering movies, TV shows, and original content as part of Amazon Prime membership.

streamingvideo-on-demandentertainment
AlexaTechnology Software

Alexa

Owned by Amazon.com Inc.

Amazon's voice assistant platform, launched in November 2014 alongside the Amazon Echo smart speaker. Owned by Amazon.com, Inc., a publicly traded company on NASDAQ under ticker AMZN.

voice-assistantartificial-intelligencesmart-home
RingSmart Home

Ring

Owned by Amazon.com Inc.

Amazon-owned smart home security brand offering video doorbells, cameras, and alarm systems.

smart-homesecurityvideo-doorbell

Competitive Analysis

Market Positioning: Eero competes with 4 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Eero

Looking for brands with different ownership structures? These similar brands are not owned by Amazon.com Inc., giving you alternative choices that support different corporate structures.

HomePodSmart Home

HomePod

Owned by Apple Inc.

Apple's smart speaker product line featuring Siri voice control, computational audio, and HomeKit smart home hub capabilities. Includes HomePod and HomePod mini.

smart-speakervoice-assistantsiri
Publicly Traded

HomePod is owned by Apple Inc., offering a different ownership alternative.

Amazon.com Inc. Stock Information

Jobs at Amazon.com Inc.

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team