Who Owns Vivint Smart Home?
Vivint Smart Home is the home security and automation brand of NRG Energy, Inc. (NYSE: NRG), the energy company headquartered in Houston, Texas. Founded in 1999 and acquired by NRG in 2023 for approximately $2.8 billion, it serves approximately 2 million households across all 50 US states with security, automation, and energy services. Parent FY2025 revenue was $30.7 billion.
Vivint Smart Home Timeline
Who Owns Vivint Smart Home?
- Parent Company: NRG Energy, Inc.
- Ownership Type: Acquired
- Acquisition Year: 2023
- Company Type: Publicly Traded
- Stock Ticker: NYSE: NRG
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Vivint Smart Home | NRG Energy, Inc. | Acquired |
Where to Buy
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Vivint Smart Home on AmazonHistory of Vivint Smart Home
- Founded: 1999
- Founders: Keith Nellesen, Todd Pedersen
- Acquired by NRG Energy, Inc.: 2023
Keith Nellesen and Todd Pedersen founded the company in Provo, Utah in 1999 as APX Alarm Security Solutions, building it through door-to-door sales into a major residential security provider before rebranding to Vivint in 2011.
The rebrand and repositioning shifted the company from alarm monitoring to smart home technology, expanding into home automation, solar, and energy management as the connected home category emerged. Vivint established itself as a premium smart home player with professionally installed systems.
The company went through multiple ownership structures: taken private by Blackstone in 2012, then public again via SPAC merger in 2020, before NRG acquired it in 2023. The NRG deal integrated the smart home platform into the energy company's consumer ecosystem.
Under NRG, Vivint continues operating its security and automation business while the parent develops energy service cross-selling to the 2 million household base, including solar, storage, and energy management that connects the smart home platform to the energy business.
About NRG Energy, Inc.
What does NRG Energy own?
NRG owns retail energy brands NRG, Reliant Energy, Direct Energy, and Green Mountain Energy, plus the Vivint Smart Home brand and approximately 12 GW of power generation.
Is NRG Energy publicly traded?
Yes. NRG Energy trades on the NYSE under ticker NRG and is a component of the S&P 500.
Where is NRG Energy headquartered?
NRG Energy is headquartered in Houston, Texas, USA.
Who owns NRG Energy?
NRG Energy is owned by public shareholders with no controlling investor. Larry Coben serves as Chair and CEO.
What is NRG Energy's revenue?
NRG Energy reported FY2025 revenue of $30.7 billion with adjusted net income of $1.6 billion and adjusted EBITDA of $4.1 billion.
How many brands does NRG Energy own?
NRG operates five consumer-facing brands: NRG, Reliant, Direct Energy, Green Mountain Energy, and Vivint Smart Home, serving retail energy and smart home customers.
How many customers does NRG Energy serve?
NRG serves approximately 8 million residential customers, including about 6 million retail energy and 2 million Vivint smart home customers, plus commercial and wholesale clients.
- Founded: 1989
- Headquarters: Houston, Texas, USA
- Company Type: Publicly Traded
- Stock: NYSE: NRG
- Revenue: $30.7 billion (FY2025)
- Employees: Approximately 15,600
Where Is Vivint Smart Home Made / Based?
- Headquarters: Provo, Utah, USA
Vivint Smart Home Categories & Tags
Vivint Smart Home Recalls & Controversies
Vivint has faced persistent scrutiny over sales practices, predating the NRG acquisition.
Door-to-door sales practices: Vivint's aggressive door-to-door sales model has generated regulatory complaints, FTC attention, and consumer lawsuits over misrepresentation and pressure tactics. The company has faced enforcement actions and settlements over sales conduct.
Contract terms and cancellation: Long-term contracts with early termination fees and auto-renewal have generated consumer protection complaints and regulatory scrutiny of the subscription model.
Credit reporting disputes: Periodic complaints have emerged over credit reporting practices related to equipment financing, managed through regulatory and legal channels.
Brands Owned by NRG Energy, Inc.
Energy UtilitiesDirect Energy
Owned by NRG Energy, Inc.
Retail electricity and natural gas brand of NRG Energy, Inc., serving residential and commercial customers across competitive energy markets in North America.
retail-energyelectricitynatural-gas
Energy UtilitiesGreen Mountain Energy
Owned by NRG Energy, Inc.
Renewable-focused retail electricity brand of NRG Energy, Inc., providing green energy plans to Texas residential and business customers.
renewable-energygreen-energyelectricity
Energy UtilitiesNRG
Owned by NRG Energy, Inc.
Master retail energy brand of NRG Energy, Inc., covering electricity and natural gas services for residential, commercial, and industrial customers in competitive markets.
retail-energyelectricitynatural-gas
Energy UtilitiesReliant Energy
Owned by NRG Energy, Inc.
Texas retail electricity brand of NRG Energy, Inc., the largest retail electricity provider in the Texas deregulated market.
retail-energyelectricitytexas
Vivint Smart Home Ownership: Pros & Cons
Advantages
- +Second-largest professionally installed home security provider after ADT
- +2 million household base provides a consumer platform for energy cross-selling
- +Premium positioning and professional installation differentiate from DIY competitors
- +Energy services integration under NRG creates unique bundled offering
- +Strong FY2025 performance contributing to parent results
Considerations
- -Sales practice scrutiny has generated regulatory actions and reputation risk
- -High customer acquisition cost through door-to-door sales model
- -Contract terms and cancellation practices draw consumer complaints
- -Professional installation model has higher costs than DIY competitors
- -Integration of energy cross-selling still developing under NRG ownership
Frequently Asked Questions About Vivint Smart Home
Sources & Further Reading
Competitors to Vivint Smart Home
No direct competitors found in the same category. This could be because Vivint Smart Homeoperates in a unique market segment or we're still building our competitor database.
Independent Alternatives to Vivint Smart Home
Looking for brands with different ownership structures? These similar brands are not owned by NRG Energy, Inc., giving you alternative choices that support different corporate structures.
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smart-speakervoice-assistantsiri
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HomePod is owned by Apple Inc., offering a different ownership alternative.
Smart HomeEcho
Owned by Amazon.com Inc.
Amazon's smart speaker line powered by Alexa, spanning budget dots to premium studio speakers with smart home control.
smart-speakerssmart-homevoice-assistant
Publicly Traded
Echo is owned by Amazon.com Inc., offering a different ownership alternative.
Smart HomeEero
Owned by Amazon.com Inc.
Amazon-owned mesh WiFi brand offering whole-home WiFi 7 coverage across four product tiers from budget to flagship.
mesh-wifinetworkingwifi-7
Publicly Traded
Eero is owned by Amazon.com Inc., offering a different ownership alternative.
Smart HomeRing
Owned by Amazon.com Inc.
Amazon-owned smart home security brand offering video doorbells, cameras, and alarm systems.
smart-homesecurityvideo-doorbell
Publicly Traded
Ring is owned by Amazon.com Inc., offering a different ownership alternative.
NRG Energy, Inc. Stock Information
Jobs at NRG Energy, Inc.
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