Who Owns Clorox Bleach?
Clorox Bleach is owned by The Clorox Company, a publicly traded American multinational manufacturer. Clorox trades on NYSE under ticker CLX and is headquartered in Oakland, California, USA.
Parent Company
The Clorox Company
Founded
1913
Status
Publicly Traded
Headquarters
Oakland, California, USA
Who Owns Clorox Bleach?
- Parent Company: The Clorox Company
- Ownership Type: Product line
- Company Type: Publicly Traded
- Stock Ticker: NYSE: CLX
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Clorox Bleach | The Clorox Company | Product line |
History of Clorox Bleach
- Founded: 1913
- Founders: Electro-Alkaline Company founders
Clorox Bleach was first introduced in 1913 by the Electro-Alkalite Company, which later became The Clorox Company. The product was developed as a household bleach using sodium hypochlorite, produced through salt water electrolysis. The original product was sold in glass bottles and marketed as a safe, effective household cleaning and disinfecting agent. Throughout the 1920s and 1930s, Clorox Bleach gained popularity for its effectiveness in laundry whitening, surface cleaning, and disinfection. Key milestones include the introduction of concentrated formulas, scented bleach varieties, and the development of cleaning wipes. The brand became particularly important during public health crises, being recommended by health authorities for disinfection. Recent years have seen Clorox Bleach focus on sustainability, concentrated formulas to reduce packaging, and expanded product lines including cleaning sprays and disinfecting wipes.
About The Clorox Company
What does The Clorox Company own?
The Clorox Company owns a portfolio of consumer brands including Clorox bleach, Glad trash bags, Brita water filters, Pine-Sol, Formula 409, Hidden Valley Ranch, Kingsford charcoal, Burt's Bees natural personal care products, Fresh Step cat litter, and Tilex bathroom cleaner. The company operates primarily in the United States with international operations in Latin America, Canada, Europe, and Asia Pacific.
Is The Clorox Company publicly traded?
Yes, The Clorox Company is listed on the New York Stock Exchange under ticker CLX. The company has been publicly traded since 1969, when it was divested by Procter and Gamble following an FTC antitrust ruling. Clorox has no single controlling shareholder, with major institutional holders including Vanguard Group, BlackRock, and State Street.
Who founded The Clorox Company?
The Clorox Company was founded in 1913 in Oakland, California by five businessmen: Archibald Taft, Edward Hughes, Charles Husband, William Hussey, and Rufus Myers. The founders each invested $100 to establish the Electro-Alkaline Company, which produced liquid bleach. The company was renamed the Clorox Chemical Company in 1922.
Where is The Clorox Company headquartered?
The Clorox Company is headquartered in Oakland, California, USA. The company has maintained its headquarters in the Oakland area since its founding in 1913. Clorox operates manufacturing facilities in the United States, Canada, Mexico, Brazil, China, and the Philippines.
How many brands does The Clorox Company own?
The Clorox Company owns more than 10 major consumer brands, including Clorox, Glad, Brita, Pine-Sol, Formula 409, Hidden Valley, Kingsford, Burt's Bees, Fresh Step, and Tilex. The company sells products in more than 100 countries worldwide.
Who owns The Clorox Company?
The Clorox Company is publicly traded on the NYSE with a broad institutional and retail shareholder base. No single shareholder holds a controlling stake. Major institutional shareholders include Vanguard Group, BlackRock, and State Street. Linda Rendle serves as Chairman and CEO.
- Founded: 1913
- Headquarters: Oakland, California, USA
- Company Type: Publicly Traded
- Stock: NYSE: CLX
Where Is Clorox Bleach Made / Based?
- Headquarters: Oakland, California, USA
- Manufacturing / Operations: United States, Canada, Mexico, Brazil, China
Brands Owned by The Clorox Company
- Brita - German water filtration brand providing water pitchers, filters, and water filtr...
- Burt's Bees - American personal care brand specializing in natural and organic skincare, lip c...
- Formula 409 - American multi-purpose cleaner and degreaser brand known for its effective clean...
- Glad - American food storage and waste management brand providing plastic wrap, food st...
- Hidden Valley - American food brand known for its ranch dressing and salad dressings, offering v...
- Kingsford - American charcoal and grilling fuel brand known for its charcoal briquettes, gri...
- Pine-Sol - American cleaning products brand known for its pine-scented multi-surface cleane...
Clorox Bleach Ownership: Pros & Cons
Advantages
- +Leading brand recognition and trusted reputation for disinfection
- +Effective whitening and stain removal capabilities
- +Strong disinfectant properties killing bacteria and viruses
- +Wide availability and distribution in retail channels
- +Versatile applications for laundry, cleaning, and disinfection
- +Strong backing from public health recommendations
Considerations
- -Harsh chemicals can damage fabrics and surfaces with improper use
- -Strong fumes require proper ventilation during use
- -Environmental concerns about chemical runoff and impact
- -Safety concerns around storage and handling especially with children
- -Limited appeal to consumers seeking natural cleaning alternatives
Frequently Asked Questions About Clorox Bleach
Where to Buy
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Clorox Bleach on AmazonCompetitors to Clorox Bleach
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Pepsico | Israel | 1903 | Mass Market | Global | All Genders |
Learn More About Competitors
Competitive Analysis
Market Positioning: Clorox Bleach competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
The Clorox Company Stock Information
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