Who Owns SMISKI?

SMISKI launched around 2014, about a decade after Sonny Angel, as Dreams Inc.'s second character concept. Where Sonny Angel figures are cherubic angels with themed headgear, SMISKI figures are small fairy-like creatures with a quiet, curious aesthetic, designed to be posed hiding or peering in everyday spaces: on shelves, beside plants, at the edges of desks.

The brand's signature feature is glow-in-the-dark material: SMISKI figures absorb light and emit a soft green glow, a property central to their concept as nocturnal companions. Like Sonny Angel, they are sold in blind boxes containing one random figure from a themed series, with occasional secret rare figures.

SMISKI grew steadily through the 2010s as a secondary line in Dreams Inc.'s catalog, carried by the same retailers that sold Sonny Angel. The brand's breakout came with the broader blind-box collectibles boom of the early 2020s: as Sonny Angel surged on social media, collectors discovered SMISKI alongside it, and the glow-in-the-dark gimmick gave the brand a distinct identity and display appeal. Series have expanded to include themed sets, sitting poses, and collaborative releases.

By 2024-2026, SMISKI had become a recognized second pillar of Dreams Inc.'s business, stocked globally wherever Sonny Angel sells and frequently featured in the same collector communities. It remains a smaller brand than its sibling but benefits from the same distribution and the same collector base.