The Clorox Company
American multinational manufacturer and marketer of consumer and professional products, specializing in cleaning, disinfecting, and household products.
Company Type
public
Founded
1913
Headquarters
Oakland, California, USA
Stock
NYSE: CLX
About The Clorox Company
What does The Clorox Company own?
The Clorox Company owns a portfolio of consumer brands including Clorox bleach, Glad trash bags, Brita water filters, Pine-Sol, Formula 409, Hidden Valley Ranch, Kingsford charcoal, Burt's Bees natural personal care products, Fresh Step cat litter, and Tilex bathroom cleaner. The company operates primarily in the United States with international operations in Latin America, Canada, Europe, and Asia Pacific.
The Clorox Company owns a portfolio of consumer brands including Clorox bleach, Glad trash bags, Brita water filters, Pine-Sol, Formula 409, Hidden Valley Ranch, Kingsford charcoal, Burt's Bees natural personal care products, Fresh Step cat litter, and Tilex bathroom cleaner. The company operates primarily in the United States with international operations in Latin America, Canada, Europe, and Asia Pacific.
Is The Clorox Company publicly traded?
Yes, The Clorox Company is listed on the New York Stock Exchange under ticker CLX. The company has been publicly traded since 1969, when it was divested by Procter and Gamble following an FTC antitrust ruling. Clorox has no single controlling shareholder, with major institutional holders including Vanguard Group, BlackRock, and State Street.
Yes, The Clorox Company is listed on the New York Stock Exchange under ticker CLX. The company has been publicly traded since 1969, when it was divested by Procter and Gamble following an FTC antitrust ruling. Clorox has no single controlling shareholder, with major institutional holders including Vanguard Group, BlackRock, and State Street.
Who founded The Clorox Company?
The Clorox Company was founded in 1913 in Oakland, California by five businessmen: Archibald Taft, Edward Hughes, Charles Husband, William Hussey, and Rufus Myers. The founders each invested $100 to establish the Electro-Alkaline Company, which produced liquid bleach. The company was renamed the Clorox Chemical Company in 1922.
The Clorox Company was founded in 1913 in Oakland, California by five businessmen: Archibald Taft, Edward Hughes, Charles Husband, William Hussey, and Rufus Myers. The founders each invested $100 to establish the Electro-Alkaline Company, which produced liquid bleach. The company was renamed the Clorox Chemical Company in 1922.
Where is The Clorox Company headquartered?
The Clorox Company is headquartered in Oakland, California, USA. The company has maintained its headquarters in the Oakland area since its founding in 1913. Clorox operates manufacturing facilities in the United States, Canada, Mexico, Brazil, China, and the Philippines.
The Clorox Company is headquartered in Oakland, California, USA. The company has maintained its headquarters in the Oakland area since its founding in 1913. Clorox operates manufacturing facilities in the United States, Canada, Mexico, Brazil, China, and the Philippines.
How many brands does The Clorox Company own?
The Clorox Company owns more than 10 major consumer brands, including Clorox, Glad, Brita, Pine-Sol, Formula 409, Hidden Valley, Kingsford, Burt's Bees, Fresh Step, and Tilex. The company sells products in more than 100 countries worldwide.
The Clorox Company owns more than 10 major consumer brands, including Clorox, Glad, Brita, Pine-Sol, Formula 409, Hidden Valley, Kingsford, Burt's Bees, Fresh Step, and Tilex. The company sells products in more than 100 countries worldwide.
Who owns The Clorox Company?
The Clorox Company is publicly traded on the NYSE with a broad institutional and retail shareholder base. No single shareholder holds a controlling stake. Major institutional shareholders include Vanguard Group, BlackRock, and State Street. Linda Rendle serves as Chairman and CEO.
The Clorox Company is publicly traded on the NYSE with a broad institutional and retail shareholder base. No single shareholder holds a controlling stake. Major institutional shareholders include Vanguard Group, BlackRock, and State Street. Linda Rendle serves as Chairman and CEO.
History of The Clorox Company
The Clorox Company was founded in 1913 in Oakland, California by five businessmen: Archibald Taft, Edward Hughes, Charles Husband, William Hussey, and Rufus Myers. The founders invested $100 each to establish the Electro-Alkaline Company, which produced liquid bleach using electrolysis of brine from San Francisco Bay. The company's product was initially sold in bulk to industrial customers.
The company renamed itself the Clorox Chemical Company in 1922 and began selling Clorox bleach in small bottles to retail consumers. The product quickly became popular as a household disinfectant and stain remover.
Procter and Gamble acquired Clorox in 1957, but the Federal Trade Commission ordered P&G to divest Clorox in 1969 on antitrust grounds, ruling that the acquisition had reduced competition in the household bleach market. Clorox became an independent publicly listed company following the divestiture.
As an independent company, Clorox pursued a diversification strategy, acquiring brands beyond bleach. Key acquisitions included Formula 409 (1970), Pine-Sol (1990), Glad Products (1999, in a joint venture with Procter and Gamble), Burt's Bees (2007, for approximately $925 million), and Renew Life (2016).
During the COVID-19 pandemic in 2020, demand for Clorox disinfecting products surged dramatically as consumers sought to protect themselves from the virus. Clorox's disinfecting wipes and sprays were among the most sought-after products in the United States, leading to widespread shortages. The pandemic-driven demand boost was followed by a significant normalization period as consumers worked through stockpiles.
In August 2023, Clorox suffered a significant cyberattack that disrupted its operations, causing product shortages and contributing to a decline in net sales. The company estimated the cyberattack cost it approximately $356 million in lost sales in fiscal year 2024.
For fiscal year 2025 (ended June 30, 2025), Clorox reported net sales of approximately $7.1 billion, reflecting recovery from the cyberattack and continued brand investment.
Brands Owned by The Clorox Company
View all 8 brandsThe Clorox Company owns 8 brands in our database. Showing featured brands below.
Brita
Owned by The Clorox Company
German water filtration brand providing water pitchers, filters, and water filtration systems for residential and commercial use to improve water taste and quality.
water-filtrationwater-pitcherswater-filters
Burt's Bees
Owned by The Clorox Company
American personal care brand specializing in natural and organic skincare, lip care, and personal grooming products made with beeswax and natural ingredients.
natural-skincarelip-carepersonal-care
Clorox Bleach
Owned by The Clorox Company
American brand of household bleach and cleaning products, the leading bleach brand for disinfecting and whitening applications.
bleachcleaningdisinfecting
Formula 409
Owned by The Clorox Company
American multi-purpose cleaner and degreaser brand known for its effective cleaning power on grease, grime, and tough stains for household and commercial use.
multi-purpose-cleanerdegreaserhousehold-cleaning
Glad
Owned by The Clorox Company
American food storage and waste management brand providing plastic wrap, food storage bags, containers, and trash bags for household and commercial use.
food-storageplastic-wraptrash-bags
Hidden Valley
Owned by The Clorox Company
American food brand known for its ranch dressing and salad dressings, offering various flavors and varieties for salads, dips, and food preparation.
salad-dressingranch-dressingfood-products
Shop The Clorox Company Brands
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Stock Information
The Clorox Company Ownership: Pros & Cons
Advantages
- +Dominant market position in bleach with a brand trusted by consumers for more than a century
- +Diversified portfolio across cleaning, household, and personal care categories
- +Strong brand recognition drives pricing power and consumer loyalty
- +Burt's Bees provides exposure to the growing natural personal care market
- +Consistent dividend payer with a long history of returning capital to shareholders
Considerations
- -2023 cyberattack caused significant operational disruption and financial damage
- -Heavy dependence on the US market (approximately 80% of net sales)
- -Private label competition in cleaning and household categories pressures margins
- -Raw material and packaging cost inflation affects profitability
- -Smaller scale than major competitors (P&G, Reckitt) limits R&D and marketing investment
Frequently Asked Questions About The Clorox Company
What does The Clorox Company own?
The Clorox Company owns a portfolio of consumer brands including Clorox bleach, Glad trash bags, Brita water filters, Pine-Sol, Formula 409, Hidden Valley Ranch, Kingsford charcoal, Burt's Bees natural personal care products, Fresh Step cat litter, and Tilex bathroom cleaner. The company operates primarily in the United States with international operations in Latin America, Canada, Europe, and Asia Pacific.
Is The Clorox Company publicly traded?
Yes, The Clorox Company is listed on the New York Stock Exchange under ticker CLX. The company has been publicly traded since 1969, when it was divested by Procter and Gamble following an FTC antitrust ruling. Clorox has no single controlling shareholder, with major institutional holders including Vanguard Group, BlackRock, and State Street.
Who founded The Clorox Company?
The Clorox Company was founded in 1913 in Oakland, California by five businessmen: Archibald Taft, Edward Hughes, Charles Husband, William Hussey, and Rufus Myers. The founders each invested $100 to establish the Electro-Alkaline Company, which produced liquid bleach. The company was renamed the Clorox Chemical Company in 1922.
Where is The Clorox Company headquartered?
The Clorox Company is headquartered in Oakland, California, USA. The company has maintained its headquarters in the Oakland area since its founding in 1913. Clorox operates manufacturing facilities in the United States, Canada, Mexico, Brazil, China, and the Philippines.
How many brands does The Clorox Company own?
The Clorox Company owns more than 10 major consumer brands, including Clorox, Glad, Brita, Pine-Sol, Formula 409, Hidden Valley, Kingsford, Burt's Bees, Fresh Step, and Tilex. The company sells products in more than 100 countries worldwide.
Who owns The Clorox Company?
The Clorox Company is publicly traded on the NYSE with a broad institutional and retail shareholder base. No single shareholder holds a controlling stake. Major institutional shareholders include Vanguard Group, BlackRock, and State Street. Linda Rendle serves as Chairman and CEO.
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