
Pine-Sol is owned by The Clorox Company (NYSE: CLX), a publicly traded American consumer products manufacturer headquartered in Oakland, California. Clorox acquired Pine-Sol in 1990. The brand operates as a wholly-owned subsidiary and is one of Clorox's leading household cleaning brands, holding a number one or number two share position in its category.
Parent Company
Acquired
1990
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Pine-Sol | The Clorox Company | Wholly owned |
Harry A. Cole Sr., an African American entrepreneur from Jackson, Mississippi, developed the original Pine-Sol formula in 1929. Cole created a pine oil-based cleaner that could disinfect surfaces while leaving a distinctive pine scent. He sold the product door-to-door in Mississippi during the Great Depression, building a customer base through direct sales. The original formula relied on pine oil derived from pine trees, which gave the cleaner both its name and its antimicrobial properties.
Cole sold the Pine-Sol brand to the American Cyanamid Company in 1963. American Cyanamid, a diversified chemical and pharmaceutical manufacturer, expanded Pine-Sol's distribution nationally throughout the 1960s and 1970s. The brand became a staple in American grocery stores and was one of the few household cleaners that consumers associated specifically with a scent rather than a function. Pine-Sol's marketing emphasized the pine smell as a signal of cleanliness, a positioning that differentiated it from bleach-based competitors.
In 1990, The Clorox Company acquired Pine-Sol as part of American Cyanamid's household products division. The acquisition price was not publicly disclosed. Clorox integrated Pine-Sol into its household cleaning portfolio and invested in expanding the product line. Under Clorox ownership, Pine-Sol introduced new scents including Lemon Fresh, Lavender Clean, and Orange Energy. The brand also developed specialized formulations for commercial cleaning through the CloroxPro and Clorox Professional product lines.
Pine-Sol became known for its long-running advertising campaign featuring Diane Amos, who appeared as the "Pine-Sol Lady" in television commercials for over 30 years starting in 1993. Amos became one of the most recognizable brand spokespersons in American consumer products advertising. The campaign contributed to Pine-Sol's household penetration, which reached approximately nine in ten U.S. homes at its peak.
In 2022, Pine-Sol faced a major product recall that affected approximately 37 million bottles of scented multi-surface cleaners due to potential bacterial contamination. The recall, coordinated with the U.S. Consumer Product Safety Commission, covered products manufactured between January 2021 and September 2022. Clorox implemented enhanced quality control protocols following the recall and reformulated the product line.
In 2024, Pine-Sol launched a reformulated 2X concentrated formula. The new formula uses smaller bottles with 30 percent less plastic and a minimum of 50 percent post-consumer recycled plastic content. The concentration allows consumers to use half the product per cleaning session while achieving the same results. The reformulation was part of Clorox's broader sustainability and packaging optimization strategy.
In 2025 and 2026, Pine-Sol adopted a social-first marketing strategy under Clorox's digital transformation. The brand launched an alter-ego called "OMG da Pine" on social media and began selling limited-edition scents exclusively on TikTok Shop, including Magic Matcha, Strawberry Shine, Banana Boogie, and Midnight Espresso. The social-first approach delivered a 200 percent increase in organic content in 2025, according to Clorox's CAGNY 2026 presentation. Pine-Sol expanded from 2 audience segments to 107 for stronger engagement.
What does The Clorox Company own?
The Clorox Company owns a portfolio of consumer brands including Clorox bleach and cleaning products, Purell hand sanitizer, Glad trash bags, Pine-Sol cleaner, Burt's Bees personal care, Hidden Valley Ranch dressing, Kingsford charcoal, Brita water filtration, Fresh Step cat litter, and Liquid-Plumr drain cleaner. The company also markets professional products under the CloroxPro and Clorox Healthcare brands.
Is The Clorox Company publicly traded?
Yes, The Clorox Company trades on the New York Stock Exchange under the ticker symbol CLX. The company has been publicly traded since 1928 and is a component of the S&P 500. Ownership is distributed among institutional investors including Vanguard Group and BlackRock.
Who founded The Clorox Company?
The Clorox Company was founded in 1913 in Oakland, California by five entrepreneurs: Archibald Taft, Edward Hughes, Charles Husband, William Hussey, and Rufus Myers. They established the Electro-Alkaline Company to produce bleach using electrolysis of brine from San Francisco Bay.
Where is The Clorox Company headquartered?
The Clorox Company is headquartered in Oakland, California, USA. The company has maintained its headquarters in Oakland since its founding in 1913, making it one of the oldest companies still based in the city.
How many brands does The Clorox Company own?
The Clorox Company owns approximately 15 primary brands across cleaning, household, lifestyle, and personal care categories. The company's portfolio expanded in April 2026 with the acquisition of GOJO Industries, adding the Purell brand.
Who owns The Clorox Company?
The Clorox Company is an independent publicly traded corporation with no controlling shareholder or parent organization. Shares are widely held by institutional investors, mutual funds, and individual shareholders. Major institutional holders include Vanguard Group, BlackRock, and State Street.
What is The Clorox Company's annual revenue?
For fiscal year 2026, which ended June 30, 2026, The Clorox Company reported net sales of $6.72 billion, a 5% decrease from FY2025 net sales of $7.1 billion. The decline was primarily driven by ERP transition-related inventory drawdowns. The company projects FY2027 net sales growth of 13% to 14%.
Has The Clorox Company made major acquisitions recently?
In January 2026, Clorox announced the acquisition of GOJO Industries, maker of Purell hand sanitizer, for $2.25 billion in cash. The deal closed on April 1, 2026. GOJO has approximately $800 million in annual sales and expands Clorox's health and hygiene portfolio to more than half of total net sales.
Pine-Sol operates under The Clorox Company's corporate sustainability framework. Clorox has set science-based targets for emissions reduction, including a commitment to net zero emissions by 2050 and a goal to source 100 percent renewable electricity for U.S. and Canadian operations. The company achieved its renewable electricity goal in 2021.
Pine-Sol's 2024 reformulated 2X concentrated formula reduced plastic usage per bottle by 30 percent. The bottles are made with a minimum of 50 percent post-consumer recycled plastic. The concentration also reduces shipping weight and transportation emissions, as smaller bottles require less fuel to distribute. Clorox has a goal to achieve 100 percent recyclable, reusable, or compostable packaging by 2025 and had reached 88 percent of this goal as of fiscal year 2024.
The Clorox Company has been named an EPA Safer Choice Partner of the Year multiple times, recognizing products formulated with ingredients the EPA has determined are safer for human health and the environment. Pine-Sol products are part of this program. Clorox has also achieved zero-waste-to-landfill status at over half of its facilities.
Clorox ranked first on Barron's 100 Most Sustainable Companies list in 2024 for the second consecutive year, based on 230 environmental, social, and governance indicators. The ranking reflected progress on emissions reduction, pay equity, and sustainable sourcing.
Pine-Sol is not certified cruelty-free by Leaping Bunny or PETA. The brand is not vegan-certified. Clorox does not test Pine-Sol products on animals except where required by law for specific regulatory approvals. Consumers seeking independently verified cruelty-free or vegan cleaning products should consult the Leaping Bunny database or PETA's Beauty Without Bunnies list for certified alternatives.
Pine-Sol experienced a major product safety recall in 2022 that affected approximately 37 million bottles. The U.S. Consumer Product Safety Commission announced the recall on October 25, 2022, covering scented Pine-Sol Multi-Surface Cleaners, CloroxPro Pine-Sol All Purpose Cleaners, and Clorox Professional Pine-Sol Lemon Fresh Cleaners.
The recalled products were potentially contaminated with Pseudomonas aeruginosa, a bacteria found in soil and water. People with weakened immune systems or external medical devices faced a risk of serious infection if exposed. The bacteria could enter the body through inhalation, eyes, or breaks in the skin. People with healthy immune systems were typically not affected.
The recall covered products manufactured between January 2021 and September 2022. Affected scents included Lavender Clean, Sparkling Wave, Lemon Fresh, and Orange Energy. Consumers were instructed to stop using affected products immediately and dispose of them in household trash. Clorox offered full refunds through a dedicated recall website and toll-free hotline. Consumers needed to provide photos of the 12-digit UPC code and date code to process refunds.
Following the recall, Clorox implemented enhanced quality control and bacterial testing protocols across all Pine-Sol manufacturing facilities. The company strengthened monitoring of production processes to prevent similar contamination. In 2024, Pine-Sol relaunched with a reformulated 2X concentrated formula and new packaging, which the company positioned as both a product improvement and a response to the quality control issues that led to the recall.
The recall did not result in any reported infections or deaths, according to the CPSC notice. However, the scale of the recall, 37 million bottles, made it one of the largest household cleaning product recalls in U.S. history. The recall was resolved through product removal, consumer refunds, and manufacturing process improvements. No further recalls have been issued as of August 2026.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Reckitt | England | 1889 | Market leader | North america | All Genders | |
| Clorox | USA | 1957 | Mass market | United states | All Genders | |
| Procter Gamble | USA | 1953 | Mass market | Global | All-ages | |
| Procter Gamble | USA | 1958 | Mass market | United states | All Genders | |
| Clorox | USA | 1963 | Mass market | Global | All-ages | |
| Clorox | USA | 1954 | Mass market | United states | All Genders |
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Market Positioning: Pine-Sol competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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