All Brands Owned by The Clorox Company
The Clorox Company owns 8 brands in our database. Browse the complete portfolio of The Clorox Company subsidiaries and brands across various industries.
Company Type
public
Headquarters
Oakland, California, USA
Brand Portfolio
8 brands
Stock
NYSE: CLX
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Complete Brand Portfolio
Brita
Owned by The Clorox Company
German water filtration brand providing water pitchers, filters, and water filtration systems for residential and commercial use to improve water taste and quality.
Burt's Bees
Owned by The Clorox Company
American personal care brand specializing in natural and organic skincare, lip care, and personal grooming products made with beeswax and natural ingredients.
Clorox Bleach
Owned by The Clorox Company
American brand of household bleach and cleaning products, the leading bleach brand for disinfecting and whitening applications.
Formula 409
Owned by The Clorox Company
American multi-purpose cleaner and degreaser brand known for its effective cleaning power on grease, grime, and tough stains for household and commercial use.
Glad
Owned by The Clorox Company
American food storage and waste management brand providing plastic wrap, food storage bags, containers, and trash bags for household and commercial use.
Hidden Valley
Owned by The Clorox Company
American food brand known for its ranch dressing and salad dressings, offering various flavors and varieties for salads, dips, and food preparation.
Kingsford
Owned by The Clorox Company
American charcoal and grilling fuel brand known for its charcoal briquettes, grilling accessories, and barbecue products for outdoor cooking.
Pine-Sol
Owned by The Clorox Company
American cleaning products brand known for its pine-scented multi-surface cleaner and disinfectant for household and commercial cleaning applications.
About The Clorox Company
What does The Clorox Company own?
The Clorox Company owns a portfolio of consumer brands including Clorox bleach, Glad trash bags, Brita water filters, Pine-Sol, Formula 409, Hidden Valley Ranch, Kingsford charcoal, Burt's Bees natural personal care products, Fresh Step cat litter, and Tilex bathroom cleaner. The company operates primarily in the United States with international operations in Latin America, Canada, Europe, and Asia Pacific.
Is The Clorox Company publicly traded?
Yes, The Clorox Company is listed on the New York Stock Exchange under ticker CLX. The company has been publicly traded since 1969, when it was divested by Procter and Gamble following an FTC antitrust ruling. Clorox has no single controlling shareholder, with major institutional holders including Vanguard Group, BlackRock, and State Street.
Who founded The Clorox Company?
The Clorox Company was founded in 1913 in Oakland, California by five businessmen: Archibald Taft, Edward Hughes, Charles Husband, William Hussey, and Rufus Myers. The founders each invested $100 to establish the Electro-Alkaline Company, which produced liquid bleach. The company was renamed the Clorox Chemical Company in 1922.
Where is The Clorox Company headquartered?
The Clorox Company is headquartered in Oakland, California, USA. The company has maintained its headquarters in the Oakland area since its founding in 1913. Clorox operates manufacturing facilities in the United States, Canada, Mexico, Brazil, China, and the Philippines.
How many brands does The Clorox Company own?
The Clorox Company owns more than 10 major consumer brands, including Clorox, Glad, Brita, Pine-Sol, Formula 409, Hidden Valley, Kingsford, Burt's Bees, Fresh Step, and Tilex. The company sells products in more than 100 countries worldwide.
Who owns The Clorox Company?
The Clorox Company is publicly traded on the NYSE with a broad institutional and retail shareholder base. No single shareholder holds a controlling stake. Major institutional shareholders include Vanguard Group, BlackRock, and State Street. Linda Rendle serves as Chairman and CEO.
Stock Information
Competitors to The Clorox Company
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Pepsico | Israel | 1903 | Mass Market | Global | All Genders |
Learn More About Competitors
Competitive Analysis
Market Positioning: The Clorox Company competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
The Clorox Company Brand Portfolio Overview
The Clorox Company maintains a diverse portfolio of 8 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Household & Consumer Goods: 5 brands
- Beauty & Personal Care: 1 brands
- food beverages: 2 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by The Clorox Companyprovides valuable insights into market dynamics, product relationships, and corporate strategy.
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