Who Brands - Brand Ownership DirectoryWho Brands
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
Who Brands

Your trusted reference for brand ownership information. We provide factual, comprehensive data about who owns the brands you know.

Stay in the know

Get the latest ownership updates delivered to your inbox.

Browse

  • All Brands
  • Categories
  • Companies
  • Countries
  • Compare Brands
  • Blog
  • Brand Quiz
  • RSS Feed

Company

  • About Us
  • Methodology
  • Contact
  • FAQ
  • Submit a Brand
  • List Your Brand
  • Write for Us

Legal

  • Terms of Service
  • Privacy Policy
  • Cookie Policy
  • Affiliate Disclosure
  • Disclaimer

Support Us

☕Buy me a coffee

2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Household & Consumer Goods
  4. Kingsford
Kingsford logo
Household & Consumer Goods

Who Owns Kingsford?

Kingsford is owned by The Clorox Company (NYSE: CLX), a publicly traded consumer products manufacturer based in Oakland, California. Clorox acquired the brand in 1973 and operates it as a wholly-owned subsidiary within its Household segment. Kingsford holds approximately 80 percent of the American charcoal market and generates revenue through seasonal sales of briquettes, wood pellets, and grilling accessories.

Parent Company

The Clorox Company

Acquired

1973

Status

Publicly Traded

Headquarters

Oakland, California, USA

Kingsford Timeline

1913
The Clorox Company

Parent company established in Oakland, California, USA

Company Founded
1920

Kingsford

Founded by E.G. Kingsford, Henry Ford

Founded
1973
Acquired by The Clorox Company

The Clorox Company acquired Kingsford

Acquired
budgetmass marketUnited StatesOfficial Website

Who Owns Kingsford?

  • Parent Company: The Clorox Company
  • Ownership Type: Wholly owned
  • Acquisition Year: 1973
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: CLX
BrandParent CompanyOwnership Type
KingsfordThe Clorox CompanyWholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonKingsford on Amazon

History of Kingsford

  • Founded: 1920
  • Founders: E.G. Kingsford, Henry Ford
  • Acquired by The Clorox Company: 1973

Kingsford began in 1920 as a collaboration between Henry Ford and Edward G. Kingsford, his cousin by marriage. Ford needed a way to use wood scraps and sawdust from his automobile plants in Iron Mountain, Michigan. Kingsford managed the timber operations supplying wood to Ford's factories. Together they established a charcoal manufacturing operation that converted wood waste into charcoal briquettes.

The charcoal briquette was not Ford's invention. Ellsworth B.A. Zwoyer patented a charcoal briquette in 1897. Ford's contribution was popularizing the product and building the infrastructure to produce and distribute it at scale. He sold the charcoal through Ford dealerships, introducing it to a broad consumer audience.

After Ford's death in 1947, the charcoal operation was sold. The brand was renamed Kingsford in honor of Edward G. Kingsford. A group of investors operated the business independently for over two decades.

The Clorox Company acquired Kingsford in 1973. At the time, Clorox was primarily known for bleach but was expanding into household consumer products. Kingsford gave Clorox a dominant brand in a category with high barriers to entry.

Under Clorox, Kingsford grew to hold approximately 80 percent of the American charcoal market. The product line expanded beyond original briquettes to include Match Light (pre-soaked briquettes that light without lighter fluid), Competition Briquettes for longer burns, and wood chip and chunk products for smoking. The brand also introduced Kingsford Professional Briquettes and flavored charcoal varieties.

In 2025, Kingsford faced execution challenges during the key Memorial Day and July 4 grilling holidays. Clorox CEO Linda Rendle acknowledged that the brand did not meet merchandising expectations for the quarter ending June 30, 2025. Poor weather compounded the issue. Clorox adjusted its retail plan for Labor Day and reported improvement in market share trends. The company also introduced smaller package sizes to match changing consumer behavior, as some buyers wanted enough charcoal for only one or two grilling sessions rather than bulk purchases.

In fall 2025, Kingsford launched a marketing campaign with former NFL player Jason Kelce called "Slow Burn," a branded fragrance tie-in aimed at extending the brand's cultural presence beyond summer.

About The Clorox Company

What does The Clorox Company own?
The Clorox Company owns a portfolio of consumer brands including Clorox bleach and cleaning products, Purell hand sanitizer, Glad trash bags, Pine-Sol cleaner, Burt's Bees personal care, Hidden Valley Ranch dressing, Kingsford charcoal, Brita water filtration, Fresh Step cat litter, and Liquid-Plumr drain cleaner. The company also markets professional products under the CloroxPro and Clorox Healthcare brands.

Is The Clorox Company publicly traded?
Yes, The Clorox Company trades on the New York Stock Exchange under the ticker symbol CLX. The company has been publicly traded since 1928 and is a component of the S&P 500. Ownership is distributed among institutional investors including Vanguard Group and BlackRock.

Who founded The Clorox Company?
The Clorox Company was founded in 1913 in Oakland, California by five entrepreneurs: Archibald Taft, Edward Hughes, Charles Husband, William Hussey, and Rufus Myers. They established the Electro-Alkaline Company to produce bleach using electrolysis of brine from San Francisco Bay.

Where is The Clorox Company headquartered?
The Clorox Company is headquartered in Oakland, California, USA. The company has maintained its headquarters in Oakland since its founding in 1913, making it one of the oldest companies still based in the city.

How many brands does The Clorox Company own?
The Clorox Company owns approximately 15 primary brands across cleaning, household, lifestyle, and personal care categories. The company's portfolio expanded in April 2026 with the acquisition of GOJO Industries, adding the Purell brand.

Who owns The Clorox Company?
The Clorox Company is an independent publicly traded corporation with no controlling shareholder or parent organization. Shares are widely held by institutional investors, mutual funds, and individual shareholders. Major institutional holders include Vanguard Group, BlackRock, and State Street.

What is The Clorox Company's annual revenue?
For fiscal year 2026, which ended June 30, 2026, The Clorox Company reported net sales of $6.72 billion, a 5% decrease from FY2025 net sales of $7.1 billion. The decline was primarily driven by ERP transition-related inventory drawdowns. The company projects FY2027 net sales growth of 13% to 14%.

Has The Clorox Company made major acquisitions recently?
In January 2026, Clorox announced the acquisition of GOJO Industries, maker of Purell hand sanitizer, for $2.25 billion in cash. The deal closed on April 1, 2026. GOJO has approximately $800 million in annual sales and expands Clorox's health and hygiene portfolio to more than half of total net sales.

  • Founded: 1913
  • Headquarters: Oakland, California, USA
  • Company Type: Publicly Traded
  • Stock: NYSE: CLX
  • Revenue: approximately $6.72 billion (FY2026)
  • Employees: Approximately 7,600

Visit The Clorox Company website

View full company profile for The Clorox Company

Where Is Kingsford Made / Based?

  • Headquarters: Oakland, California, USA
  • Manufacturing / Operations: United States

Kingsford Categories & Tags

CharcoalGrillingBarbecueOutdoor CookingClorox

Kingsford Sustainability & Ethics

Kingsford operates under The Clorox Company's corporate sustainability framework. Clorox has set goals to reduce greenhouse gas emissions, waste, and water usage across its operations. The company was ranked number one on Barron's 100 Most Sustainable Companies list in 2024.

Kingsford's founding story is itself a sustainability narrative. The brand was created in 1920 to convert wood waste from Ford's automobile plants into charcoal briquettes. This waste-to-product model remains central to the brand's manufacturing process today, as Kingsford continues to use wood scraps and sawdust from timber operations.

Clorox reports Scope 1 and Scope 2 emissions for its consolidated operations but does not break out Kingsford-specific environmental data. The company has committed to science-based emissions reduction targets. Kingsford's charcoal production inherently involves carbon emissions from burning wood, which is a feature of the product category rather than a brand-specific issue.

Kingsford does not hold independent sustainability certifications such as Forest Stewardship Council (FSC) labeling or similar third-party verification for its wood sourcing. Clorox's corporate sustainability reports describe responsible sourcing programs that apply to all suppliers, but charcoal-specific certifications are not publicly documented.

No independently verified sustainability flags apply to Kingsford. The brand's environmental claims are limited to its waste-wood sourcing model and participation in Clorox's corporate programs.

Kingsford Recalls & Controversies

Kingsford has not been subject to major product safety recalls through the Consumer Product Safety Commission (CPSC) in recent years. Charcoal products generally carry warning labels about carbon monoxide production and indoor use, which is standard for the category.

In 2024, Clorox disclosed that a cyberattack on its IT systems had disrupted operations across multiple brands, including temporary impacts on Kingsford inventory and distribution. The company restored operations and reported that the incident did not result in significant data breaches affecting consumers. Clorox completed its remediation by mid-2024.

Environmental advocates have raised concerns about the carbon footprint of charcoal production and use. Charcoal burning releases carbon dioxide and particulate matter. These concerns are category-wide rather than specific to Kingsford. No regulatory body has singled out Kingsford for environmental violations related to its manufacturing operations.

In fiscal year 2025, Clorox acknowledged execution problems with Kingsford's retail merchandising during the Memorial Day quarter. The brand had insufficient promotion and incorrect package sizes for value-seeking consumers. Clorox corrected its retail plans for subsequent holidays and reported improved share trends. This was a business execution issue rather than a safety or regulatory matter.

Brands Owned by The Clorox Company

BritaHousehold Consumer Goods

Brita

Owned by The Clorox Company

German water filtration brand providing water pitchers, filters, and water filtration systems for residential and commercial use to improve water taste and quality.

water-filtrationwater-pitcherswater-filters
Burt's BeesBeauty Personal Care

Burt's Bees

Owned by The Clorox Company

American personal care and cosmetics brand specializing in natural products, owned by The Clorox Company.

natural-beautyskincarelip-balm
Clorox BleachHousehold Consumer Goods

Clorox Bleach

Owned by The Clorox Company

American brand of household bleach and cleaning products, the leading bleach brand for disinfecting and whitening applications.

bleachcleaningdisinfecting
Formula 409Household Consumer Goods

Formula 409

Owned by The Clorox Company

Formula 409 is an American multi-purpose cleaner and degreaser brand owned by The Clorox Company (NYSE: CLX). Founded in 1957, the brand offers all-purpose cleaners, degreasers, and disinfectants for household and commercial use.

multi-purpose-cleanerdegreaserhousehold-cleaning
GladHousehold Consumer Goods

Glad

Owned by The Clorox Company

American food storage and waste management brand providing plastic wrap, food storage bags, containers, and trash bags for household and commercial use.

food-storageplastic-wraptrash-bags
Hidden ValleyFood Beverage

Hidden Valley

Owned by The Clorox Company

America's original ranch dressing brand, owned by The Clorox Company. Offers dressings, seasonings, and dips nationwide.

ranch-dressingsalad-dressingcondiments
View all brands owned by The Clorox Company

Kingsford Ownership: Pros & Cons

Advantages

  • +Access to Clorox's manufacturing infrastructure and supply chain at national scale
  • +Retail distribution relationships that secure premium shelf placement in major chains
  • +Approximately 80 percent market share provides significant pricing power
  • +Over 100 years of brand heritage and consumer recognition
  • +Clorox's R&D resources support product line extensions like Match Light and Competition Briquettes

Considerations

  • -Highly seasonal revenue concentrated in spring and summer months
  • -Weather dependency creates quarterly earnings volatility for Clorox
  • -Charcoal category faces long-term competition from gas and pellet grills
  • -Charcoal production and use face environmental scrutiny over carbon emissions
  • -Clorox's core business is cleaning products, creating potential strategic uncertainty about long-term ownership

Frequently Asked Questions About Kingsford

Sources & Further Reading

  • The Clorox Company FY2025 Annual Report (SEC 10-K)
  • Clorox Investor Relations
  • Kingsford Official Website
  • Clorox FY2025 Earnings Release (September 25, 2025)
  • CookOut News: Kingsford Q4 FY2025 Performance
  • Wikipedia: Kingsford (charcoal)
  • IRI Market Data (cited via Clorox earnings)
  • Clorox Sustainability Reports

Competitors to Kingsford

No direct competitors found in the same category. This could be because Kingsfordoperates in a unique market segment or we're still building our competitor database.

Independent Alternatives to Kingsford

Looking for brands with different ownership structures? These similar brands are not owned by The Clorox Company, giving you alternative choices that support different corporate structures.

SaninoHousehold Consumer Goods

Sanino

Owned by Evyap

Turkish personal care brand owned by Evyap, known primarily for toothpaste and oral care products sold in Ukraine and Eastern European markets.

toothpasteoral-carepersonal-care
Privately Owned

Sanino is privately owned, unlike Kingsford which is under a publicly traded parent company.

SoloHousehold Consumer Goods

Solo

Owned by Dart Container Corporation

American disposable cups and food service products brand, owned by Dart Container Corporation since 2012.

disposable-cupsfood-servicetableware
Privately Owned

Solo is privately owned, unlike Kingsford which is under a publicly traded parent company.

Better Homes & GardensHousehold Consumer Goods

Better Homes & Gardens

Owned by Dotdash Meredith (IAC)

Licensed home goods brand available exclusively at Walmart, offering stylish furniture, decor, kitchenware, and garden products inspired by the iconic lifestyle magazine.

home-decorfurniturekitchenware
Privately Owned

Better Homes & Gardens is privately owned, unlike Kingsford which is under a publicly traded parent company.

KraftMaidHousehold Consumer Goods

KraftMaid

Owned by Cabinetworks Group

American semi-custom cabinetry brand owned by Cabinetworks Group, offering kitchen and bathroom cabinets through dealers and home centers.

cabinetrykitchen-cabinetsbathroom-cabinets
Privately Owned

KraftMaid is privately owned, unlike Kingsford which is under a publicly traded parent company.

The Pioneer WomanHousehold Consumer Goods

The Pioneer Woman

Owned by Ree Drummond

Licensed kitchenware and home decor brand created by Ree Drummond, featuring rustic-inspired products available exclusively at Walmart.

kitchenwarehome-decorlicensed-brand
Privately Owned

The Pioneer Woman is privately owned, unlike Kingsford which is under a publicly traded parent company.

TupperwareHousehold Consumer Goods

Tupperware

Owned by Party Products LLC

American brand of plastic food storage containers founded in 1946 by Earl Tupper, known for the airtight "burping" seal and the Tupperware party direct selling model. Now owned by Party Products LLC after the 2024 bankruptcy of Tupperware Brands Corporation.

food-storageplastic-containersdirect-selling
Privately Owned

Tupperware is privately owned, unlike Kingsford which is under a publicly traded parent company.

The Clorox Company Stock Information

Jobs at The Clorox Company

Latest News About Kingsford

Related Articles About Kingsford

View more articles
Why Younger Consumers Research Brand Ownership Before Buying
Consumer Education

Why Younger Consumers Research Brand Ownership Before Buying

72% of Gen Z trust customer reviews over influencer content. 94% of brands score lower on trust with Gen Z. Discover why younger consumers research brand ownership before buying. Explore our database.

Who Brands StaffAug 22, 2026
Gen ZMillennialsBrand Ownership
How Brand Transparency Is Changing Consumer Behaviour
Consumer Education

How Brand Transparency Is Changing Consumer Behaviour

60% of consumers actively avoid products with untrustworthy origins. 72% say supply chain transparency increases trust. 63% demand better transparency from brands. Discover how transparency is changing consumer behaviour. Explore our database.

Who Brands StaffAug 21, 2026
TransparencyConsumer BehaviourSupply Chain
Why People Hate Big Companies But Love Their Brands
Consumer Education

Why People Hate Big Companies But Love Their Brands

You hate Big Pharma but love Tom's of Maine, owned by Colgate-Palmolive. You reject Big Soap but love Burt's Bees, owned by Clorox. Discover why people hate big companies but love their brands. Explore our database.

Who Brands StaffAug 17, 2026
Consumer PsychologyCorporate TrustIllusion Of Choice
View more articles

People Also Searched

Discover popular brands and companies in the Household & Consumer Goods category and related searches from other users.

Ajax
Brandcleaning

Ajax

American household cleaning brand launched in 1947 by Colgate-Palmolive, known for its powdered cleanser and the iconic "Stronger than dirt" tagline.

Brand in Household & Consumer Goods
householdsurface-cleaner
Arm & Hammer
Brandbaking-soda

Arm & Hammer

American consumer goods brand owned by Church & Dwight, best known for baking soda-based products including toothpaste, laundry detergent, cat litter, and deodorant.

Brand in Household & Consumer Goods
toothpastelaundry
Behr
Brandpaint

Behr

American premium interior and exterior paint and coatings brand owned by Masco Corporation.

Brand in Household & Consumer Goods
coatingsinterior-paint
Browse All Household & Consumer Goods

Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team