
Kingsford is owned by The Clorox Company (NYSE: CLX), a publicly traded consumer products manufacturer based in Oakland, California. Clorox acquired the brand in 1973 and operates it as a wholly-owned subsidiary within its Household segment. Kingsford holds approximately 80 percent of the American charcoal market and generates revenue through seasonal sales of briquettes, wood pellets, and grilling accessories.
Parent Company
Acquired
1973
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Kingsford | The Clorox Company | Wholly owned |
Kingsford began in 1920 as a collaboration between Henry Ford and Edward G. Kingsford, his cousin by marriage. Ford needed a way to use wood scraps and sawdust from his automobile plants in Iron Mountain, Michigan. Kingsford managed the timber operations supplying wood to Ford's factories. Together they established a charcoal manufacturing operation that converted wood waste into charcoal briquettes.
The charcoal briquette was not Ford's invention. Ellsworth B.A. Zwoyer patented a charcoal briquette in 1897. Ford's contribution was popularizing the product and building the infrastructure to produce and distribute it at scale. He sold the charcoal through Ford dealerships, introducing it to a broad consumer audience.
After Ford's death in 1947, the charcoal operation was sold. The brand was renamed Kingsford in honor of Edward G. Kingsford. A group of investors operated the business independently for over two decades.
The Clorox Company acquired Kingsford in 1973. At the time, Clorox was primarily known for bleach but was expanding into household consumer products. Kingsford gave Clorox a dominant brand in a category with high barriers to entry.
Under Clorox, Kingsford grew to hold approximately 80 percent of the American charcoal market. The product line expanded beyond original briquettes to include Match Light (pre-soaked briquettes that light without lighter fluid), Competition Briquettes for longer burns, and wood chip and chunk products for smoking. The brand also introduced Kingsford Professional Briquettes and flavored charcoal varieties.
In 2025, Kingsford faced execution challenges during the key Memorial Day and July 4 grilling holidays. Clorox CEO Linda Rendle acknowledged that the brand did not meet merchandising expectations for the quarter ending June 30, 2025. Poor weather compounded the issue. Clorox adjusted its retail plan for Labor Day and reported improvement in market share trends. The company also introduced smaller package sizes to match changing consumer behavior, as some buyers wanted enough charcoal for only one or two grilling sessions rather than bulk purchases.
In fall 2025, Kingsford launched a marketing campaign with former NFL player Jason Kelce called "Slow Burn," a branded fragrance tie-in aimed at extending the brand's cultural presence beyond summer.
What does The Clorox Company own?
The Clorox Company owns a portfolio of consumer brands including Clorox bleach and cleaning products, Purell hand sanitizer, Glad trash bags, Pine-Sol cleaner, Burt's Bees personal care, Hidden Valley Ranch dressing, Kingsford charcoal, Brita water filtration, Fresh Step cat litter, and Liquid-Plumr drain cleaner. The company also markets professional products under the CloroxPro and Clorox Healthcare brands.
Is The Clorox Company publicly traded?
Yes, The Clorox Company trades on the New York Stock Exchange under the ticker symbol CLX. The company has been publicly traded since 1928 and is a component of the S&P 500. Ownership is distributed among institutional investors including Vanguard Group and BlackRock.
Who founded The Clorox Company?
The Clorox Company was founded in 1913 in Oakland, California by five entrepreneurs: Archibald Taft, Edward Hughes, Charles Husband, William Hussey, and Rufus Myers. They established the Electro-Alkaline Company to produce bleach using electrolysis of brine from San Francisco Bay.
Where is The Clorox Company headquartered?
The Clorox Company is headquartered in Oakland, California, USA. The company has maintained its headquarters in Oakland since its founding in 1913, making it one of the oldest companies still based in the city.
How many brands does The Clorox Company own?
The Clorox Company owns approximately 15 primary brands across cleaning, household, lifestyle, and personal care categories. The company's portfolio expanded in April 2026 with the acquisition of GOJO Industries, adding the Purell brand.
Who owns The Clorox Company?
The Clorox Company is an independent publicly traded corporation with no controlling shareholder or parent organization. Shares are widely held by institutional investors, mutual funds, and individual shareholders. Major institutional holders include Vanguard Group, BlackRock, and State Street.
What is The Clorox Company's annual revenue?
For fiscal year 2026, which ended June 30, 2026, The Clorox Company reported net sales of $6.72 billion, a 5% decrease from FY2025 net sales of $7.1 billion. The decline was primarily driven by ERP transition-related inventory drawdowns. The company projects FY2027 net sales growth of 13% to 14%.
Has The Clorox Company made major acquisitions recently?
In January 2026, Clorox announced the acquisition of GOJO Industries, maker of Purell hand sanitizer, for $2.25 billion in cash. The deal closed on April 1, 2026. GOJO has approximately $800 million in annual sales and expands Clorox's health and hygiene portfolio to more than half of total net sales.
Kingsford operates under The Clorox Company's corporate sustainability framework. Clorox has set goals to reduce greenhouse gas emissions, waste, and water usage across its operations. The company was ranked number one on Barron's 100 Most Sustainable Companies list in 2024.
Kingsford's founding story is itself a sustainability narrative. The brand was created in 1920 to convert wood waste from Ford's automobile plants into charcoal briquettes. This waste-to-product model remains central to the brand's manufacturing process today, as Kingsford continues to use wood scraps and sawdust from timber operations.
Clorox reports Scope 1 and Scope 2 emissions for its consolidated operations but does not break out Kingsford-specific environmental data. The company has committed to science-based emissions reduction targets. Kingsford's charcoal production inherently involves carbon emissions from burning wood, which is a feature of the product category rather than a brand-specific issue.
Kingsford does not hold independent sustainability certifications such as Forest Stewardship Council (FSC) labeling or similar third-party verification for its wood sourcing. Clorox's corporate sustainability reports describe responsible sourcing programs that apply to all suppliers, but charcoal-specific certifications are not publicly documented.
No independently verified sustainability flags apply to Kingsford. The brand's environmental claims are limited to its waste-wood sourcing model and participation in Clorox's corporate programs.
Kingsford has not been subject to major product safety recalls through the Consumer Product Safety Commission (CPSC) in recent years. Charcoal products generally carry warning labels about carbon monoxide production and indoor use, which is standard for the category.
In 2024, Clorox disclosed that a cyberattack on its IT systems had disrupted operations across multiple brands, including temporary impacts on Kingsford inventory and distribution. The company restored operations and reported that the incident did not result in significant data breaches affecting consumers. Clorox completed its remediation by mid-2024.
Environmental advocates have raised concerns about the carbon footprint of charcoal production and use. Charcoal burning releases carbon dioxide and particulate matter. These concerns are category-wide rather than specific to Kingsford. No regulatory body has singled out Kingsford for environmental violations related to its manufacturing operations.
In fiscal year 2025, Clorox acknowledged execution problems with Kingsford's retail merchandising during the Memorial Day quarter. The brand had insufficient promotion and incorrect package sizes for value-seeking consumers. Clorox corrected its retail plans for subsequent holidays and reported improved share trends. This was a business execution issue rather than a safety or regulatory matter.
No direct competitors found in the same category. This could be because Kingsfordoperates in a unique market segment or we're still building our competitor database.
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