Who Owns Galanz?

Liang Qingde founded the company on September 28, 1978, in Shunde, Guangdong, originally as a textile and garment business producing duck down products. The shift into appliances came in 1992, when the company began microwave oven production from scratch, initially manufacturing under contract and then building its own line.

Galanz's microwave strategy was aggressive scale and price leadership. Through the 1990s, it invested in manufacturing automation and cut prices to drive adoption in China's urbanizing households. By 2006 it had led the Chinese microwave market in sales and share for 12 consecutive years, and it became the world's largest specialized microwave manufacturer. As of 2019, Galanz was producing roughly half of all microwave ovens sold globally, for both its own brand and as an OEM for other nameplates.

The company then broadened into a full white goods group: air conditioners, refrigerators, washing machines, dishwashers, ovens, rice cookers, water heaters, and range hoods. It described this evolution as three generational transitions, from scale manufacturing to brand building to technology investment.

Galanz moved into semiconductors in 2019, announcing a proprietary IoT appliance chip called BF-Xiji developed with partners, and signed agreements to build an open-source chip base in Shunde. The biggest structural change came in 2021, when Galanz acquired a controlling stake in Whirlpool China, gaining a listed vehicle and one of China's better-known foreign appliance brands.

Under its own name in Western markets, Galanz sells budget-to-mid-range microwaves, retro-styled compact refrigerators, and countertop ovens through retailers like Walmart, Amazon, and Home Depot. In 2024 the group's revenue reached approximately 62.8 billion yuan, with the microwave business contributing about 40.8 billion yuan.