Who Owns Rooms To Go?

The Seamans were already furniture veterans when they started Rooms To Go. Morty Seaman had built Seaman's Furniture into a major northeastern chain before selling it, and in September 1990 he and Jeffrey founded a new company around a concept Jeffrey developed: selling coordinated room packages rather than individual pieces.

The first showroom opened in Orlando in March 1991 under the slogan 'Buy the piece, save a little. Buy the room, save a lot!' Merchandise was displayed in fully designed room vignettes so shoppers could buy an entire coordinated look in one transaction, at package prices. Bright open stores with large glass walls, an advanced inventory system for its era, and quick delivery distinguished it from traditional furniture stores of the time.

By 1996 it was Florida's fastest-growing furniture retailer, and it expanded deliberately through the Southeast: Georgia, the Carolinas, Tennessee, Alabama, Mississippi, Louisiana, Texas, and Virginia, building its own stores rather than acquiring chains. The Rooms To Go Kids division launched in 1997, and outlet stores for clearance and overstock followed.

Rare acquisitions punctuated the organic growth. In 2020 it bought a distribution center in Lebanon, Tennessee, and in 2023 it entered the Memphis market by acquiring Great American Home Store's two stores and two outlets. For its industry standing, Furniture Today ranked it America's third-largest furniture retailer, and Jeffrey Seaman joined his father in the American Home Furnishings Hall of Fame.

As of 2026 the company operates more than 150 showrooms across 10 states, employs over 8,000 people, and reports estimated revenue of approximately $3.8 billion, with a large ecommerce business complementing its store network.