Rooms To Go, Inc.

Who owns Rooms To Go?

The Seaman family owns the company outright. Jeffrey Seaman, co-founder, serves as CEO, with Eyal Rappoport as president. There are no outside shareholders.

Is Rooms To Go a public company?

No. It is a private, family-owned company that publishes no financial statements; revenue figures are third-party estimates.

When was Rooms To Go founded?

Jeffrey and Morty Seaman founded the company in September 1990 after selling Seaman's Furniture. The first store opened in Orlando, Florida, in March 1991.

How big is Rooms To Go?

Estimated annual revenue of approximately $3.8 billion, more than 150 showrooms in 10 states, about 8,300 employees, and eight distribution centers.

What is the room package concept?

Rooms To Go sells coordinated furniture collections designed as complete rooms, priced as packages so customers can furnish an entire space in one purchase at a bundled savings.

The company's roots run through an earlier family business. Morty Seaman built Seaman's Furniture into a leading northeastern chain, sold it in the late 1980s, and in September 1990 partnered with his son Jeffrey on a new concept in Florida. Jeffrey's idea, developed from studying retail trends in malls and shopping centers, was to sell complete designer-coordinated rooms at package savings rather than individual items.

The first showroom opened in Orlando in March 1991 with the tagline 'Buy the piece, save a little. Buy the room, save a lot!' The format combined package pricing, bright open-plan stores with large glass walls, an unusually advanced computerized inventory system, and fast delivery. By 1996 it was the fastest-growing furniture retailer in Florida.

Geographic expansion followed a build-don't-buy philosophy. The company opened its own stores across the Southeast and into Texas rather than acquiring rivals, adding the Rooms To Go Kids division in 1997, Patio formats, and Outlet stores over the following decades. A vertical push into logistics added eight distribution centers, enabling delivery speeds that smaller competitors could not match.

The 2000s and 2010s cemented its position among the top three US furniture retailers by sales, behind only Ashley and later Wayfair. Rare acquisitions have come where they filled gaps: a Lebanon, Tennessee distribution center in 2020, and Great American Home Store's Memphis-area locations in 2023, which opened a new market for the brand.

Founder recognition followed the growth. Morty Seaman entered the American Home Furnishings Hall of Fame in 2004 and Jeffrey Seaman in 2024, a rare father-son pair in the industry. As of 2026 the company operates more than 150 showrooms, employs over 8,000 people, and remains fully family-owned under CEO Jeffrey Seaman and President Eyal Rappoport.