Who Owns Helix Sleep?

Helix Sleep was founded in January 2015 by Adam Tishman, Kristian von Rickenbach, and Jerry Lin. The founders launched the Helix Sleep website on August 4, 2015, after raising a seed round from angel investors. The concept was built around personalization: instead of selling one universal mattress, Helix offered a sleep quiz that matched customers to a specific mattress model based on body type, sleeping position, and firmness preference.

The personalization approach distinguished Helix from early direct-to-consumer competitors like Casper, which sold a single universal mattress design. Helix developed a lineup of multiple mattress models, each tuned for different sleep profiles. The company used proprietary sleep technology to recommend the best match from its product range.

In August 2016, Helix raised a $7.3 million Series A funding round with six investors. The capital funded product development and marketing. The company expanded its mattress lineup and added accessories including pillows, foundation layers, and bedding.

Helix launched the Birch by Helix brand in May 2019. Birch was positioned as an all-natural and sustainable sleep brand, using organic certified materials including organic cotton, organic wool, and natural latex. The Birch line targeted eco-conscious consumers willing to pay a premium for natural materials. It expanded Helix's addressable market beyond its core personalization-focused customer base.

In May 2020, Helix launched Allform by Helix, a modular sofa brand. Allform represented the company's first step outside the bedroom into the living room furniture category. The brand applied Helix's customization approach to sofas, offering modular configurations that customers could adapt to their space.

The September 2021 Cerberus acquisition was the most significant corporate event in Helix's history. Cerberus acquired Helix and Brooklyn Bedding separately and combined them under one holding company. The deal gave Helix access to Brooklyn Bedding's manufacturing facility in Phoenix, Arizona, creating vertical integration from production through direct-to-consumer sales. The combined business operates under the 3Z Brands umbrella, which includes Helix, Brooklyn Bedding, Birch, and other sleep brands.

Following the merger, Helix expanded into physical retail. The vertical integration with Brooklyn Bedding gave Helix the margin structure needed to support retail partnerships. By 2025, Helix had established a retail program that used its brand recognition to benefit retail partners. The company also continued selling directly through its website.

Helix Sleep reported annual revenue of approximately $100 million. The company employs a small corporate team, with manufacturing handled through the shared Phoenix facility. The Helix Midnight Luxe, a hybrid mattress with memory foam and pocketed coils, has been recognized as a top-rated mattress pick for 2026 by multiple review organizations.